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소셜미디어, 병원 의료 서비스 활용 전략 _ 병원홍보협회 교육 발표

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대한병원협회, 병원홍보마케팅 과정 1일차 교육자료로 활용된 내용 ...

대한병원협회, 병원홍보마케팅 과정 1일차 교육자료로 활용된 내용

- 소셜미디어, 병원 의료 서비스 활용 전략입니다.

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  • 1. Social Media
  • 2. Why?
  • 3. via Samsung Economic Research Institute Report. 2010.07
  • 4. via Samsung Economic Research Institute Report. 2010.07
  • 5. via Samsung Economic Research Institute Report. 2010.07
  • 6. via Samsung Economic Research Institute Report. 2010.07
  • 7. via Samsung Economic Research Institute Report. 2010.07
  • 8. via Twitter Co-Founder Inforum - Mashable. 2010.10
  • 9. The Benefits of Social Media Marketing
  • 10. via TNS Discoveringlife.com - Mashable. 2010.10
  • 11. 175,000,000+ Twitter has registered users / Global (2010. 11) 1,916,000+ Twitter has Korean user / oikolab 2006 2008 2010
  • 12. 535,000,000+ Facebook has registered users / Global (2010. 11) 1,783,000+ Facebook has Korean user / Facebook 2006 2008 2010
  • 13. Global 50th 1,783,000+ Facebook has Korean user / Facebook via Facebaker / Global (2010. 11)
  • 14. Social Media, Engagement & Relation
  • 15. Asians trust social media more than traditional media Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine
  • 16. “Health” Online Video Big Draw on Health Sites for Marketers and Consumers via eMarketer.com
  • 17. Keep Going
  • 18. Strategic Approach to Social Media & Word of Mouth - Ogilvy 360
  • 19. Healthcare Public Relations & Marketing Society of Greater New York (HPRMS) on current social media trends and tips. Some interesting stats: ✓36% want to see what other consumers say about medication or treatment. ✓34% using social media ✓46% using health portals ✓67% using search engines
  • 20. http://www.toprankblog.com/2010/01/social-media-healthcare-marketing/
  • 21. via LG Business Insight 20100915
  • 22. Levick Strategic Communication (http://www.levick.com/resources/topics/issues/jet_blue.php) It was a case of how an industry’s chronic problem suddenly became a front-page crisis. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights through the United States, but it was JetBlue that bore the brunt of an operational meltdown that had passengers stranded on runways for up to 10-hour stretches. The Valentine's Day massacre of passenger rights saw employees and passengers berating each other and perilously near violence as the myriad horror stories piled up throughout the Eastern United States. Other airlines were also canceling flights and infuriating its customers, but JetBlue – the airline standard for good customer relations – became a victim of its own success and the poster child for the industry’s disarray. On February 20, David G. Neeleman, JetBlue’s founder and CEO, unfurled a $30 million dollar passenger bill of rights that includes: • Customers will be compensated based on the length of the delays, ranging from $25 to full ticket. “Delays” include airplanes unable to taxi to the gate within 30 minutes and flight departures held up for three hours or longer. • If JetBlue cancels a flight within 12 hours of its departure, customers can ask for a full refund or a voucher. • Passengers receive vouchers if flight delays are the airline's fault. via Jetblue Youtube Channel • JetBlue will deplane passengers if an aircraft is delayed on the ground for five hours.
  • 23. Social Media, Future and To be
  • 24. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
  • 25. 1. Get Going 2. Get Prepared 3. Get Blogging 4. Get Tweeting 소셜미디어 5. Get Some Perspective 성공 불변의 법칙 10가지 6. Get Talking 7. Get Realistic 8. Get Active 9. Get Good at it 10. Get Motivated
  • 26. via Edelman Digital Social Engagement Report. 2010.10
  • 27. via @brandhoony
  • 28. via @brandhoony
  • 29. One More Things.
  • 30. Experience
  • 31. Your Social Media Communication Designer “Link your Message” ChungHyo Bak, Social Media Consultant (Senior Consultant) ronan.park@sociallink.kr pakseri@gmail.com twitter @pakseri79 me2day @parkavenue Facebook http://fb.me/ronanbak blog dayofblog.pe.kr