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Salesforce presentation for EDHEC

Salesforce presentation for EDHEC



Presentation of salesforce.com transforming companies into Customer connected companies.

Presentation of salesforce.com transforming companies into Customer connected companies.
Presentation to student of EDHEC Business School



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    Salesforce presentation for EDHEC Salesforce presentation for EDHEC Presentation Transcript

    • BECOME A CUSTOMER COMPANY:Connect With Your Customers In A Whole New WayPascal LyHead of Web Marketing – APAC Online /pakkai/digital/ @pascal_ly_ /in/pascally /pakkaily
    • Agenda1. Who is salesforce.com2. The computing revolution3. How do you become a customer company4. Marketing in APAC
    • Who is salesforce.com
    • Our Mission: Cloud Computing Driver, Catalyst andEvangelist Enterprise Mainframe Client/Server Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today
    • #1 in Cloud Computing and Customer RelationshipManagement#1 Cloud Sales, Service, Innovation Computing Marketing 2011, 2012
    • Salesforce Foundation 410,000+ Hours Service % $40+ Million GrantsTime • Equity • Product 16,000 Non-profit Organizations
    • The Computing Revolution
    • The Computing Revolution 2010s 1960s 1970s 1980s SocialMainframe Mini Client 2000s RevolutionComputing Computing Server Mobile Computing Computing 1990s Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
    • The Computing Revolution: New Ways to Connect with Customers Local Cloud Social TouchSocial Touch Local Big Data Identity Ecosystem CommunityNew ways New ways to New ways to New ways to New ways to New ways to New ways toto connect use apps find customers discover insight share data share apps collaborate Cloud Computing New ways to connect everything
    • Social Revolution4.5 Billion Social UsersSharing Feeds, Profiles, Groups, and Files150 Million Daily Customer ConversationsAbout Companies
    • Touch RevolutionRevolutionary InterfacesTablets, Smartphones, PCs1.7 Billion Touch Devices Shipped in 2012
    • Local RevolutionGeo-aware DevicesLocate CustomersDeliver Targeted Promotions
    • Big Data Revolution450 Billion Business Transactions / Day by 2020 (IDC)Collect Customer, Product and Usage DataGain Insights About Customers
    • Identity RevolutionSingle Sign-onPortable IdentityIntegrated Data and Platforms
    • Community RevolutionPrivate & Public CommunitiesFind Experts and AnswersFor Customers, Employees, or Partners
    • Ecosystem RevolutionApple and Android App MarketplacesSalesforce AppExchange for Business Apps50 Billion+ Apps Downloaded since 2008
    • Cloud Revolution$111 Billion Industry in 201218% YOY GrowthSalesforce.com: #1 Enterprise Cloud Vendor
    • Companies Disconnected from their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected…
    • How do you become a customer company?
    • Become A Customer Company:Connect With Your Customers in a Whole New Way Local Cloud Social Touch
    • Eight Questions To Become a Customer Company: How do you listen How do you sell as How do you create How do you connect1 3 5 7 to every customer? a team? communities? your products? How do you How do you service How do you2 4 6 connect your 8 How do you deliver engage on every customers apps everywhere? channel? everywhere? partners?
    • 1. How do You Listen to Every Customer?Build a Social Media Command CenterEngage Your Customers94% Improved Brand Monitoring with the Marketing Cloud
    • 2. How Do You Engage On Every Channel?Manage Every Interaction on a Single PlatformDeliver a Seamless Customer Experience37% Improved Campaign Effectiveness withSalesforce Marketing Cloud
    • 3. How Do You Sell as a Team?Collaborate on DealsEnrich Your Profiles with Data.comMotivate and Align Employees with Work.com27% Increase in Sales with Sales Cloud
    • 4. How Do You Service Customers Everywhere?Solve Problems in Real-timeLeverage Experts in Your Company37% Improved Customer Satisfaction with Service Cloud
    • 5. How Do You Create Communities?Create Private and Public Social NetworksCollaborate with Real-time Feeds, Files & Updates39% Increase in Access to Information with Salesforce
    • 6. How Do You Connect Every Partner?Create Partner Social NetworksShare Leads, Deals, Accounts29% Increase in Partner Win Rates
    • 7. How Do You Connect Every Product?3.5 Billion Networked Products by 2015 (IDC)1.7 Billion Networked PCs
    • 8. How Do You Deliver Apps Everywhere?Engage Customers EverywhereRecognize LocationConnect to Social Networks
    • Become A Customer Company:Connect With Your Customers in a Whole New Way Local Cloud Social Touch
    • Salesforce ArchitectureAny Social App Sales Service Marketing Work.com Back-end Systems Network Exchange Data.com AppExchange Apps Chatter Chatter Communities ERP Finance Any System Force.com Heroku Touch Salesforce Platform Data Model Multi-tenant Infrastructure
    • Marketing in APAC
    • My journey to Online Marketing at salesforce.com Passion is a guide into your career journey 1990s 2000s Cloud Mobile Computing Computing WAP 2010s Social Revolution Internet Bubble i-mode iPhone My first time oninternet in 1996 Essentia Ingeeny lab weave salesforce.com Finance Business Unit Operational & Head of Web CEO Manager strategy consultant Marketing My first email Internence.com Capgemini Philips address on Digital specialist IT consultant Digital Senior Project Hotmail in 1999 – still Manager using it 2000 2001 2004 2006 2008 2010 2011
    • APAC is one of the widest and most populated regionMore than 4.2B, constituting 60% of world’s population ANZ market /AU | English South East Asia, Singapore and Hong Kong market /AP | English India Market /IN | English China Market /CN | Simplified Chinese Korea Market /KR | Korean Taiwan Market /TW | Traditional Chinese
    • Our job is to create leads for our businessLeads are in the B2B what Consumer are in the B2C Small Businesses Enterprise Businesses Marketing Sales Prospects Community Customers