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    Radio Radio Presentation Transcript

      • MEDIA:
      • BRITISH RADIO
      Media - British radios
      • KEY FIGURES
      Media - British radios
    • Media - British radios KEY FIGURES
      • 350 radios number of radio – 100 radios in 10 last years
      •  divided into public sector and commercial radio
      • 80 years of national radio broadcasting : BBC
      • 30 years of commercial radio broadcasting
      • Broadcasted on AM, FM & digital platform
      • Over 22,000 people employed in the radio sector in the UK,
      • The largest employer of this is the BBC
      • PUBLIC SECTOR
      • (BBC)
      Media - British radios
    • Media - British radios PUBLIC SECTOR RADIO: BBC
      •  BBC: operates more than 40 stations = 50% of all radio listening in the UK
      • Channels include:
      • - 5 national radio stations
      • - 5 digital-only stations
      • - The BBC World Service
      • - Regional stations
      •  Public service broadcasting is financed via licences bought by the UK public.
    • Media - British radios BBC: THE MOST POPULAR RADIO BBC Radio 1 pop music, live music pop, rock, hip hop BBC Radio 2 the most listened / presenters Terry Wogannand Jonathan Ross a mix of music BBC Radio 3 serious classical station broadcasting high-quality concerts and performances + transmits a wide range of jazz and world music BBC Radio 4 a current affairs and speech station, with news, debate and radio drama
    • Media - British radios BBC: THE MOST POPULAR RADIO BBC 1X rap, RnB and drum'n'bass BBC 7 large archive of speech programming to broadcast classic comedy and drama, mainly originally from Radio 4 BBC Radio 5 news and sports commentary BBC 6 Music show rock, Shaun Keaveny presents the morning
      • COMMERCIAL SECTOR
      Media - British radios
    • Media - British radios COMMERCIAL RADIO:
      • Started in 1970s, now includes over 300 private stations
      • 3 national services - (Classic FM, Virgin Radio and Talk Sport)
      • 10 'regional' services (generally covering three major cities)
      • ~170 local services
      •  ~100 temporary radio stations per year that are used for either special events (the Glastonbury Festival), football clubs (Radio Latics) or monthly stations (either used by licence-wannabies or student stations)
      •  Commercial radio is financed via diffused advertisement.
      • AUDIENCE
      Media - British radios
    • Commercial Radio = for younger audiences! Audience by age group: Media - British radios 55+ 45-54 35-44 25-34 15-24 55+ 45-54 35-44 25-34 15-24
    • NATIONAL COMMERCIAL RADIO CONTINUES TO DEMONSTRATE LONG TERM GROWTH Media - British radios Nb Hours
    • Media - British radios 6% LEISURE TIME BREAKDOWN : Population spent 6% of time to listen radio per day!
    • LISTENING BY OCCASION Media - British radios
      • NEW MEDIA
      • =
      • DIGITAL RADIO
      Media - British radios
    • Media - British radios DIGITAL PLATFORMS ARE EXTENDING RADIO’S DISTRIBUTION
    • Media - British radios DIGITAL RADIO NOW ACCOUNTS FOR 18% OF ALL COMMERCIAL LISTENING % LISTENING VIA PLATFORM
      • REGULATION
      • &
      • CONTROL
      Media - British radios
    • MEDIA REGULATION IN THE UK
      • Ofcom , a media regulatory body, oversees commercial media
      •  More than 140 pieces of legislation have direct relevance to the media; litigation is a favored method of bringing the media to account.
      Media - British radios
    • MEDIA FREEDOM IN THE UK
      •  Freedom of expression is protected under:
        • 1998 Human Rights Act which enacted into UK law the European Convention on Human Rights,
        • 2005 Freedom of Information Act, the 1998 Act also introduced privacy as a statutory right.
      •  British media considered free and able to report on all aspects of British life
      •  External ‘watchdog’ bodies seeking to explore media issues include:
        • MediaWise Trust (ethics); Campaign for Press and Broadcasting Freedom; Campaign for Freedom of Information; the Runnymede Trust (diversity), and the London International Research Exchange.
      Media - British radios
    • PIRATE RADIO Media - British radios In 1922, pirate radio started, specially with Radio Caroline. The film «good morning England » illustrates the trend of pirate radio with Radio Rock, on a boat.
      • Conclusion
      Media - British radios
      • Commercial radio = relevant competitor for the “historical” BBC:
        • C.R. Powerful due to financing model
        • C.R. Focuses even on the young population
        • Digital Radio media development Helps C.R.
      • Digital Radio saves the Radio
      Media - British radios
      • THANK YOU FOR YOUR ATTENTION
      Media - British radios