Improving E-Business Design through Business Model Analysis<br />PhD Thesis<br />TharakaIlayperuma<br />Department of Com...
December 8, 2010<br />2<br />Overview<br />Introduction<br />Research Questions and Goals<br />Research Process<br />Impro...
December 8, 2010<br />3<br />Introduction<br />Business modeling and e-service design have become important parts in devel...
Introduction<br />From a business point of view, e-business applications should help achieving strategic interests of busi...
Research Questions<br />How to design business models and e-services whilst taking into account stakeholder intentions and...
Research Goals and Overview of the design artifacts in relation to goals<br />To address the research questions presented ...
Research Process<br />In this research study we have followed a design science research approach to build a set of artifac...
December 8, 2010<br />8<br />
General Background – Business Modeling<br />Why we need business models?<br />To articulate vague business ideas<br />We w...
Analyzing Basic Notions in Business Modeling<br />Economic Resources vs. Internal Values<br />An economic resource is an o...
December 8, 2010<br />11<br />Analyzing Basic Notions in Business Modeling<br />RESOURCE<br />Movie<br />RESOURCE<br />EVI...
Designing Goal – aligned Business Models<br />12<br />Goal-aligned Business Model<br />Goal: Knowledge about the disease s...
Improving Goal – aligned Business Models by Analyzing Business Collaborations<br />December 8, 2010<br />13<br />Analyze r...
E-Services Design Based on Business Models<br />December 8, 2010<br />14<br />Business transaction types<br />Different ph...
E-Services Design Based on Business Models<br />December 8, 2010<br />15<br />Business transaction types<br />Different ph...
December 8, 2010<br />16<br />Contributions<br />Method for Designing Goal-aligned Business Model<br />Means templates<br ...
December 8, 2010<br />17<br />Thank you!<br />Questions/Comments<br />
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Tharaka phd presentation2010

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Presentation by Tharaka Ilayperuma on his PhD defence 8 December 2010

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  • Considering these aspects of business and service modeling, the basic research question can be formulated asHow to design business models and e-services whilst taking into account stakeholder intentions and businessenvironments?
  • May be move this to the beginning.
  • Take away all the transformation alternatives except “a” and just show the transformation rule associated with that.
  • Think about this slide too. Make it simple and easy to understand.
  • Give high-level details rather than too much text. This will help the reader to understand
  • Tharaka phd presentation2010

    1. 1. Improving E-Business Design through Business Model Analysis<br />PhD Thesis<br />TharakaIlayperuma<br />Department of Computer and Systems Sciences<br />Stockholm University<br />Sweden<br />December 8, 2010<br />
    2. 2. December 8, 2010<br />2<br />Overview<br />Introduction<br />Research Questions and Goals<br />Research Process<br />Improving E-Business Design Through Business Model Analysis<br />Business Modeling Methods<br />E-Service Design Method<br />Contributions<br />
    3. 3. December 8, 2010<br />3<br />Introduction<br />Business modeling and e-service design have become important parts in developing e-business applications <br />There are various business model design frameworks<br />However, most frameworks do not address the integration on intentions, objectives and stages of business-oriented interactions<br />
    4. 4. Introduction<br />From a business point of view, e-business applications should help achieving strategic interests of business stakeholders<br />This can be achieved by considering alignment between different aspects such as goal, business and e-services in the modeling process<br />December 8, 2010<br />4<br />
    5. 5. Research Questions<br />How to design business models and e-services whilst taking into account stakeholder intentions and businessenvironments?<br />By mapping stakeholder intentions and businessenvironments, to goals and businesscollaborations, we derive three specific research questions:<br />How to design business models considering goal models? <br />How to design business models considering business collaborations? <br />How to design e-services based on business models? <br />December 8, 2010<br />5<br />
    6. 6. Research Goals and Overview of the design artifacts in relation to goals<br />To address the research questions presented above, we thus formulate the goals as:<br />To develop a method for designing business models based on goal models <br />To develop a method for designing business models based on business collaboration models <br />To develop a method for designing e-services based on business models<br />December 8, 2010<br />6<br />
    7. 7. Research Process<br />In this research study we have followed a design science research approach to build a set of artifacts to improve e-business design<br />These artifacts are developed in the form of methods for developing a business model considering stakeholder goals and business environments that can be used as a basis for designing economically viable e-services<br />December 8, 2010<br />7<br />
    8. 8. December 8, 2010<br />8<br />
    9. 9. General Background – Business Modeling<br />Why we need business models?<br />To articulate vague business ideas<br />We want to distribute our music electronically<br />We want to outsource our ICT support<br />We want to form a joint venture with a movie-making company<br />What does a Business Model Answer?<br />Which is our value proposition?<br />How does our company create and market this value?<br />Which actors are needed to offer the value?<br />What value do the actors offer each other?<br />...<br />December 8, 2010<br />9<br />
    10. 10. Analyzing Basic Notions in Business Modeling<br />Economic Resources vs. Internal Values<br />An economic resource is an object that can be offered by one actor to another. Examples can be goods such as cars, books, etc, and services such as medical treatments, hair cuts, etc<br />An internal value is a particular way of providing a resource, e.g. convenience attached to home delivery of a product<br />Resource Transfers<br />Resource Transfer is an activity that transfers economic resources between actors<br />We identify three components of a resource transfer between two actors, for instance, A and B<br />transfer of right from A to B <br />transfer of custody (enabling access to the resource) to B <br />evidence documents from A to B <br />December 8, 2010<br />10<br />
    11. 11. December 8, 2010<br />11<br />Analyzing Basic Notions in Business Modeling<br />RESOURCE<br />Movie<br />RESOURCE<br />EVIDENCE DOCUMENT<br />Ticket<br />Transfer of<br />1 Right<br />2 Custody (access, enabling)<br />3 Evidence of right<br />Custody<br />Evidence<br />RIGHT<br />Watch<br />TRANSFER<br />Right<br />
    12. 12. Designing Goal – aligned Business Models<br />12<br />Goal-aligned Business Model<br />Goal: Knowledge about the disease shall be high<br />Elicit Business Goals<br />Design Goal Model<br />Use means templates to define course of actions to (e.g. template 3)<br />Means templates<br />Means: Procure knowledge on symptoms and disease (resource)<br />Goal Model<br /><ul><li>Choose transformation alternative (3.a) and complement means</li></ul>Design Business Model<br />Procure knowledge on symptoms and diseases (resource1) from Health services office (actor1) by providing ……<br />Transformation rules<br /><ul><li>apply corresponding transformation rule and derive business model components</li></ul>Introduce new Actor Health services office to procure knowledge on symptoms and diseases<br />December 8, 2010<br />
    13. 13. Improving Goal – aligned Business Models by Analyzing Business Collaborations<br />December 8, 2010<br />13<br />Analyze reciprocal resource transfers in the business model<br />Primary care physician offers basic treatment and referral to Patient<br />e.g. InitialTreatment transactionbetween Patient and Primary care physician <br />Introduce transaction concerning establishment of future commitments<br />PatientRegistration: for registering patients by the health services office <br />Identify resources along different stages of business collaboration <br />RegistrationServiceInfo<br />Identify resources using internal values<br />convenience<br />eCatalogueandPrintedCatalogue<br />
    14. 14. E-Services Design Based on Business Models<br />December 8, 2010<br />14<br />Business transaction types<br />Different phases of a business collaboration<br />Internal values <br />Business transaction types<br />Business model fragments with business transactions <br />Goal aligned Business Model<br />Means templates<br />Transformation rules<br />Information about Business<br />Business Modeling<br />Identifying Business Transactions<br />Identifying Resources and Value Transfers<br />Designing Business Model<br />Computation Independent Model (CIM)<br />Elicitation of services <br />Method for Designing e-services<br />creating CIM-level process model for each elicited service<br />Transformation rules<br />PIM/Service Behavior Models<br />PIM/Service Profile Models<br />Platform Independent Model(PIM)<br />
    15. 15. E-Services Design Based on Business Models<br />December 8, 2010<br />15<br />Business transaction types<br />Different phases of a business collaboration<br />Internal values <br />Business transaction types<br />Business model fragments with business transactions <br />Goal aligned Business Model<br />InitialTreatment transaction<br />Means templates<br />Transformation rules<br />Information about Business<br />Identify business services considering business transaction phases<br />Business Modeling<br />depicting exchanged resources<br />TreatmentScheduling service correspond to resource offerings in the negotiation phase<br />Identifying Business Transactions<br />Determine basic activities & resources that describe behavior of the service<br />Identifying Resources and Value Transfers<br />Activity: Provide accreditation<br />Information resource: Accreditation<br />Designing Business Model<br />Business-Oriented Model (CIM)<br />Elicitation of services <br />Apply transform rules<br />(rule 3.a: every information resource is transformed to a message)<br />Method for Designing e-services<br />creating CIM-level process model for each elicited service<br />Transformation rules<br />Message element: accreditaion<br />PIM/Service Behavior Models<br />PIM/Service Profile Models<br />System-Oriented Model (PIM)<br />
    16. 16. December 8, 2010<br />16<br />Contributions<br />Method for Designing Goal-aligned Business Model<br />Means templates<br />Transformation rules<br />Business transaction types<br />Different phases of a business collaboration<br />Internal values <br />Business transaction types<br />Business model fragments with business transactions <br />Goal aligned Business Model<br />BusinessInformation<br />Method for Designing Business Models Considering Transaction Types<br />A method for designing goal-aligned business model <br />- means templates, transformation rules<br />A method for designing explorative business model by analyzing business collaborations <br />- business transaction types, identification of resources<br />Identifying Business Transactions<br />Business Oriented Models (CIM)<br />Identifying Resources and Resource Transfers<br />Elicitation of services <br />A method for designing e-services based on business models<br />- developing business-oriented models, transformation rules<br />Method for Designing e-services<br />Business-Oriented Service Behavior Models<br />Designing Business Model<br />Transformation rules<br />Service Behavior Models<br />Service Profile Models<br />System Oriented Models (PIM)<br />
    17. 17. December 8, 2010<br />17<br />Thank you!<br />Questions/Comments<br />

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