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Presentation by Tharaka Ilayperuma on his PhD defence 8 December 2010

Presentation by Tharaka Ilayperuma on his PhD defence 8 December 2010

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  • Full Name Full Name Comment goes here.
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  • There is no correlation between the above presentation and the Tharaka people of Kenya!!!
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  • What is your PHD presentation about? Karigu
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  • Considering these aspects of business and service modeling, the basic research question can be formulated asHow to design business models and e-services whilst taking into account stakeholder intentions and businessenvironments?
  • May be move this to the beginning.
  • Take away all the transformation alternatives except “a” and just show the transformation rule associated with that.
  • Think about this slide too. Make it simple and easy to understand.
  • Give high-level details rather than too much text. This will help the reader to understand

Tharaka phd presentation2010 Tharaka phd presentation2010 Presentation Transcript

  • Improving E-Business Design through Business Model Analysis
    PhD Thesis
    TharakaIlayperuma
    Department of Computer and Systems Sciences
    Stockholm University
    Sweden
    December 8, 2010
  • December 8, 2010
    2
    Overview
    Introduction
    Research Questions and Goals
    Research Process
    Improving E-Business Design Through Business Model Analysis
    Business Modeling Methods
    E-Service Design Method
    Contributions
  • December 8, 2010
    3
    Introduction
    Business modeling and e-service design have become important parts in developing e-business applications
    There are various business model design frameworks
    However, most frameworks do not address the integration on intentions, objectives and stages of business-oriented interactions
  • Introduction
    From a business point of view, e-business applications should help achieving strategic interests of business stakeholders
    This can be achieved by considering alignment between different aspects such as goal, business and e-services in the modeling process
    December 8, 2010
    4
  • Research Questions
    How to design business models and e-services whilst taking into account stakeholder intentions and businessenvironments?
    By mapping stakeholder intentions and businessenvironments, to goals and businesscollaborations, we derive three specific research questions:
    How to design business models considering goal models?
    How to design business models considering business collaborations?
    How to design e-services based on business models?
    December 8, 2010
    5
  • Research Goals and Overview of the design artifacts in relation to goals
    To address the research questions presented above, we thus formulate the goals as:
    To develop a method for designing business models based on goal models
    To develop a method for designing business models based on business collaboration models
    To develop a method for designing e-services based on business models
    December 8, 2010
    6
  • Research Process
    In this research study we have followed a design science research approach to build a set of artifacts to improve e-business design
    These artifacts are developed in the form of methods for developing a business model considering stakeholder goals and business environments that can be used as a basis for designing economically viable e-services
    December 8, 2010
    7
  • December 8, 2010
    8
  • General Background – Business Modeling
    Why we need business models?
    To articulate vague business ideas
    We want to distribute our music electronically
    We want to outsource our ICT support
    We want to form a joint venture with a movie-making company
    What does a Business Model Answer?
    Which is our value proposition?
    How does our company create and market this value?
    Which actors are needed to offer the value?
    What value do the actors offer each other?
    ...
    December 8, 2010
    9
  • Analyzing Basic Notions in Business Modeling
    Economic Resources vs. Internal Values
    An economic resource is an object that can be offered by one actor to another. Examples can be goods such as cars, books, etc, and services such as medical treatments, hair cuts, etc
    An internal value is a particular way of providing a resource, e.g. convenience attached to home delivery of a product
    Resource Transfers
    Resource Transfer is an activity that transfers economic resources between actors
    We identify three components of a resource transfer between two actors, for instance, A and B
    transfer of right from A to B
    transfer of custody (enabling access to the resource) to B
    evidence documents from A to B
    December 8, 2010
    10
  • December 8, 2010
    11
    Analyzing Basic Notions in Business Modeling
    RESOURCE
    Movie
    RESOURCE
    EVIDENCE DOCUMENT
    Ticket
    Transfer of
    1 Right
    2 Custody (access, enabling)
    3 Evidence of right
    Custody
    Evidence
    RIGHT
    Watch
    TRANSFER
    Right
  • Designing Goal – aligned Business Models
    12
    Goal-aligned Business Model
    Goal: Knowledge about the disease shall be high
    Elicit Business Goals
    Design Goal Model
    Use means templates to define course of actions to (e.g. template 3)
    Means templates
    Means: Procure knowledge on symptoms and disease (resource)
    Goal Model
    • Choose transformation alternative (3.a) and complement means
    Design Business Model
    Procure knowledge on symptoms and diseases (resource1) from Health services office (actor1) by providing ……
    Transformation rules
    • apply corresponding transformation rule and derive business model components
    Introduce new Actor Health services office to procure knowledge on symptoms and diseases
    December 8, 2010
  • Improving Goal – aligned Business Models by Analyzing Business Collaborations
    December 8, 2010
    13
    Analyze reciprocal resource transfers in the business model
    Primary care physician offers basic treatment and referral to Patient
    e.g. InitialTreatment transactionbetween Patient and Primary care physician
    Introduce transaction concerning establishment of future commitments
    PatientRegistration: for registering patients by the health services office
    Identify resources along different stages of business collaboration
    RegistrationServiceInfo
    Identify resources using internal values
    convenience
    eCatalogueandPrintedCatalogue
  • E-Services Design Based on Business Models
    December 8, 2010
    14
    Business transaction types
    Different phases of a business collaboration
    Internal values
    Business transaction types
    Business model fragments with business transactions
    Goal aligned Business Model
    Means templates
    Transformation rules
    Information about Business
    Business Modeling
    Identifying Business Transactions
    Identifying Resources and Value Transfers
    Designing Business Model
    Computation Independent Model (CIM)
    Elicitation of services
    Method for Designing e-services
    creating CIM-level process model for each elicited service
    Transformation rules
    PIM/Service Behavior Models
    PIM/Service Profile Models
    Platform Independent Model(PIM)
  • E-Services Design Based on Business Models
    December 8, 2010
    15
    Business transaction types
    Different phases of a business collaboration
    Internal values
    Business transaction types
    Business model fragments with business transactions
    Goal aligned Business Model
    InitialTreatment transaction
    Means templates
    Transformation rules
    Information about Business
    Identify business services considering business transaction phases
    Business Modeling
    depicting exchanged resources
    TreatmentScheduling service correspond to resource offerings in the negotiation phase
    Identifying Business Transactions
    Determine basic activities & resources that describe behavior of the service
    Identifying Resources and Value Transfers
    Activity: Provide accreditation
    Information resource: Accreditation
    Designing Business Model
    Business-Oriented Model (CIM)
    Elicitation of services
    Apply transform rules
    (rule 3.a: every information resource is transformed to a message)
    Method for Designing e-services
    creating CIM-level process model for each elicited service
    Transformation rules
    Message element: accreditaion
    PIM/Service Behavior Models
    PIM/Service Profile Models
    System-Oriented Model (PIM)
  • December 8, 2010
    16
    Contributions
    Method for Designing Goal-aligned Business Model
    Means templates
    Transformation rules
    Business transaction types
    Different phases of a business collaboration
    Internal values
    Business transaction types
    Business model fragments with business transactions
    Goal aligned Business Model
    BusinessInformation
    Method for Designing Business Models Considering Transaction Types
    A method for designing goal-aligned business model
    - means templates, transformation rules
    A method for designing explorative business model by analyzing business collaborations
    - business transaction types, identification of resources
    Identifying Business Transactions
    Business Oriented Models (CIM)
    Identifying Resources and Resource Transfers
    Elicitation of services
    A method for designing e-services based on business models
    - developing business-oriented models, transformation rules
    Method for Designing e-services
    Business-Oriented Service Behavior Models
    Designing Business Model
    Transformation rules
    Service Behavior Models
    Service Profile Models
    System Oriented Models (PIM)
  • December 8, 2010
    17
    Thank you!
    Questions/Comments