KTH X
18 March 2010
Paul Johannesson
“Social media is media designed to be disseminated
through social interaction, created using highly accessible
and scalabl...
Mass media
broadcast
monologues

Social media
support dialogues
and conversations
Social media is about sharing
                         Ideas
                         Experiences
                        ...
3,600,000,000
photos June 2009

5000
photos uploaded
every minute

All content user
generated

Content structured
and rank...
412 years
the total length
of videos June
2009

13 hours
uploaded every
minute
Social Bookmarking
Sharing your bookmarks


                         200
                         Web sites
              ...
Tag cloud
a list of tags where size reflects popularity
From Only Consuming Media
                    to
                   • Producing
                   • Combining
           ...
BLOGS – weB LOGS
Originally online diaries
Today any web site that works as a media
platform for a person or group
Social production
A model of
production where
many people
coordinate their
work using social
media technologies
mostly wit...
3,200,000
entries in the
English Wikipedia

350,000
entries in the
Swedish Wikipedia

Anyone can edit
Collaborative Editing
Jointly editing texts, pictures, spreadhsheets,
mindmaps and other information artifacts
Social Network
A collection of people (nodes) that are bound
together by various relationships (ties)
Social Network
A platform, built on social media technologies,
that supports relationships between individuals
Why Social Networks
Keep in touch with remote friends
Find friends of friends
                                    400,000,...
Microblogging
What are you doing now?
140 characters
                          50,000,000
                          tweets...
Relations or Transactions
“delete all your energy sucking social-networking
profiles, kill your fake virtual friends, and
...
Who owns the information on the Internet?
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Social Media KTH X

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Presentation on social media (sv. sociala medier) for KTH X

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Social Media KTH X

  1. 1. KTH X 18 March 2010 Paul Johannesson
  2. 2. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” (Wikipedia)
  3. 3. Mass media broadcast monologues Social media support dialogues and conversations
  4. 4. Social media is about sharing Ideas Experiences Recommendations Photos Videos Bookmarks Gossip ...
  5. 5. 3,600,000,000 photos June 2009 5000 photos uploaded every minute All content user generated Content structured and ranked based on user comments and recommendations
  6. 6. 412 years the total length of videos June 2009 13 hours uploaded every minute
  7. 7. Social Bookmarking Sharing your bookmarks 200 Web sites bookmarked every minute Users tag web sites
  8. 8. Tag cloud a list of tags where size reflects popularity
  9. 9. From Only Consuming Media to • Producing • Combining • Critiquing • Structuring • Publishing • Sharing •...
  10. 10. BLOGS – weB LOGS Originally online diaries Today any web site that works as a media platform for a person or group
  11. 11. Social production A model of production where many people coordinate their work using social media technologies mostly without hierarchical organisations
  12. 12. 3,200,000 entries in the English Wikipedia 350,000 entries in the Swedish Wikipedia Anyone can edit
  13. 13. Collaborative Editing Jointly editing texts, pictures, spreadhsheets, mindmaps and other information artifacts
  14. 14. Social Network A collection of people (nodes) that are bound together by various relationships (ties)
  15. 15. Social Network A platform, built on social media technologies, that supports relationships between individuals
  16. 16. Why Social Networks Keep in touch with remote friends Find friends of friends 400,000,000 active users 50% of active users log on to Facebook in any given day
  17. 17. Microblogging What are you doing now? 140 characters 50,000,000 tweets a day
  18. 18. Relations or Transactions “delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego”
  19. 19. Who owns the information on the Internet?

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