HELSINGIN SANOMAT   3
ContentsMajor events                                                 5Main organ of the Young Finns Party founded in the c...
Major events1889   The first sample issue of Päivälehti appears        1989   The Varkaus printing plant is inaugurated.   ...
1889                            PÄ I VÄ L E H T I                            The first sample issue of Päivälehti appears o...
Päivälehti’s sample issue, 16 November 1889.                                               HELSINGIN SANOMAT   7
PÄ I VÄ L E H T Iwas the ruler of Finland, represented in                             Finnish-speaking readers and other s...
With this proclamation by the YoungFinns, Päivälehti dissociated itself from     sthe “Old” Finnish Party and the editorso...
1890                               PÄ I VÄ L E H T I                               Päivälehti appears six times a week fro...
1894                               PÄ I VÄ L E H T I                               The “young” circle associated with Päiv...
1903                             PÄ I VÄ L E H T I                             Eero Erkko, one of the newspaper’s founders...
literature”. Erkko received a letter fromthe regional Administrative authoritiesthat read:    His Excellency the Governor-...
1904                               PÄ I VÄ L E H T I                               The last issue of Päivälehti is publish...
1904                             H E L S I N G I N S A N O M AT                             The first sample issue of Helsi...
1905                            H E L S I N G I N S A N O M AT                            Eero Erkko returns to Finland an...
ures that, in the opinion of the Finnish   again assumed the duties of editor-in-people, were unconstitutional. Conse-    ...
1909                             H E L S I N G I N S A N O M AT                             Eero Erkko becomes editor-in-c...
and the newspaper’s circulation grewrapidly. Numerous supplements – sheetscalled telegrammes – were industrious-ly produce...
H E L S I N G I N S A N O M ATStacks of newspapers being loaded for transport to the railway station in 1916.20 HELSINGIN ...
portation of food was interrupted from aRussia that had fallen into chaos.    The troubled times hit the editorialoffices o...
H E L S I N G I N S A N O M ATHelsingin Sanomat’s    tance of national unity. The paper also   1918. The monarchist pro-Ge...
cessive governments in the early years of    the national and political developmentthe Republic.                          ...
1927                             H E L S I N G I N S A N O M AT                             Eero Erkko dies. Eljas Erkko, ...
1932                            I LT A - S A N O M A T                            Ilta-Sanomat, the evening edition of Hel...
H E L S I N G I N S A N O M ATforeign minister in December of 1938.Yrjö Niiniluoto, then editor of HelsinginSanomat’s fore...
Eljas Erkko inaugurating the rotation machine in 1942. The ten-year-old Aatos Erkko is standing by the stairs.            ...
H E L S I N G I N S A N O M AT                                                                  Sunday of December had to ...
1954                             H E L S I N G I N S A N O M AT                             Helsingin Sanomat has the larg...
I LTA -SANOMAT   Journalists of Ilta-Sanomat in 1970. From left: Leevi Korkkula, Hannes Markkula, Maija Tallgren,         ...
IS-raportti                                                         Lena Meriläisen kivuliaat kasvohoidot                 ...
L EH TIKUVA    Lehtikuva was founded in 1951.32 HELSINGIN SANOMAT
Patricia Seppälä, president ofLehtikuva.The photo agencyLehtikuva                                     Olympic gold medal w...
1961                            H E L S I N G I N S A N O M AT                            Editor-in-chief Yrjö Niiniluoto ...
1965       H E L S I N G I N S A N O M AT       Eljas Erkko dies. His son, Aatos Erkko, is appointed president       of th...
1967                             H E L S I N G I N S A N O M AT                             The Sanoma School of Journalis...
1976                              H E L S I N G I N S A N O M AT                              Väinö J. Nurmimaa is appoint...
1977                             H E L S I N G I N S A N O M AT                             The Sanomala production plant ...
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
History of Helsingin Sanomat
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  1. 1. HELSINGIN SANOMAT 3
  2. 2. ContentsMajor events 5Main organ of the Young Finns Party founded in the capital 6Crossing thresholds 8With youthful enthusiasm and August Schauman’s Marinoni 9Nuori Suomi (Young Finland) 9Under pressure from Bobrikov 11Mute singer 13Helsingin Sanomat, Päivälehti’s heir 14“Finland’s most widely circulated newspaper” 16Ties with the Progressive Party are loosened 22Latest news 23An independent liberal newspaper 26Ilta-Sanomat 30Lehtikuva 32New men, old approach 34Advanced technology, new records 38Supplements 39The beginnings of a media group 40TTowards a new century 40The Sanoma School of Journalism 41A new generation 42New units 42Sanomapaino (Sanomaprint) 43The era of the European Union 44Digital production 44Sanoma 45Taloussanomat 46Sanoma House 46Foundations 48Online opportunities 49Local focus 51Broadening horizons 51New faces, new phases 52Celebrating the first 120 years 52News from Finland and abroad 53Helsingin Sanomat today t 54The message is everything 54Päivälehti - Helsingin Sanomat, editors-in-chief 56Helsingin Sanomat, editors-in-chieff 57Ilta-Sanomat, editors-in-chief f 59Sanoma Corporation / Sanoma News, presidents 614 HELSINGIN SANOMAT
  3. 3. Major events1889 The first sample issue of Päivälehti appears 1989 The Varkaus printing plant is inaugurated. on 16 November. Seppo Kievari is appointed publisher.1890 Päivälehti appears six times a week from 1991 Janne Virkkunen is appointed the beginning of the year. senior editor-in-chief.1894 The “young” circle associated with Päivälehti 1992 The Forssa printing plant is inaugurated. forms the Young Finns Party. 1995 Helsingin Sanomat launches its weekly t1903 Eero Erkko, one of the newspaper’s founders, supplement, Nyt. is exiled from Finland. Helsingin Sanomat’s distribution department1904 The last issue of Päivälehti is published f is incorporated as Leijonajakelu Oy. on 3 July. 1996 Helsingin Sanomat launches its online service, t The first sample issue of Helsingin Sanomat Verkkoliite. appears on 7 July. 1997 The financial newspaper Taloussanomat The Sanoma Corporation is founded. is launched.1905 Eero Erkko returns to Finland and, a year later, The TV channel Nelonen (Channel Four becomes chairman of the board of the Sanoma Finland) begins broadcasts. Corporation. 1999 Sanoma Corporation continues1909 Eero Erkko becomes editor-in-chief of as a division of the new SanomaWSOY. Helsingin Sanomat. Seppo Kievari is appointed1927 Eero Erkko dies. the Sanoma Corporation’s president. Eljas Erkko, the son of Eero, becomes the Sanoma House is completed. editor-in-chief of Helsingin Sanomat and t 2003 Sanomala inaugurates a new printing machine. president of the Sanoma Corporation. 2004 Mikael Pentikäinen is appointed president1932 Ilta-Sanomat, the evening edition of of the Sanoma Corporation. Helsingin Sanomat, appears. 2005 Helsingin Sanomat acquires Radio Helsinki. t1954 Helsingin Sanomat has the largest number t 2008 Sanoma Corporation becomes Sanoma News. of subscribers in the Nordic countries. Helsingin Sanomat launches the mobile t1961 Editor-in-chief Yrjö Niiniluoto dies. version of its online service at HS.fi/mobiili. T Teo Mertanen and Aatos Erkko are appointed The HS Teema magazine appears. chief editors. 2010 Mikael Pentikäinen is appointed publisher and1965 Eljas Erkko dies. His son, Aatos Erkko, senior editor-in-chief of Helsingin Sanomat. is appointed president of the Sanoma Pekka Soini becomes the president of Corporation. Sanoma News.1967 The Sanoma School of Journalism is Helsingin Sanomat becomes available t established. on the iPad.1976 Väinö J. Nurmimaa is appointed president 2012 The news desk of Channel Four Finland is of the company. Aatos Erkko continues as integrated into the editorial offices of chairman of the board. Heikki Tikkanen is Helsingin Sanomat. appointed senior editor-in-chief.1977 The Sanomala production plant in Vantaa is inaugurated.1983 Helsingin Sanomat launches a monthly t supplement, Kuukausiliite.1984 Jaakko Rauramo is appointed company president. HELSINGIN SANOMAT 5
  4. 4. 1889 PÄ I VÄ L E H T I The first sample issue of Päivälehti appears on 16 November.M A I N ORG A N OF T H E YO U N G Among theFI NNS PA RT Y FO U N D E D founders ofI N T H E CA P I TAL Päivälehti Eero Erkko (1860−1927)In August of 1889 a letter addressed to played a central“Interested Citizens” was circulated from role. Along with his duties as editor-Jyväskylä: in-chief, he An increasing number of people have shoulderedlong expressed the wish that a new Finn- the financial responsibility.ish-language newspaper be established inHelsinki, a paper that will be pro-Finnishin its political affiliations and take a lib-eral stand in advocating progress in allaspects of the contemporary debate. Tofill the need for such a newspaper, we, theundersigned, have decided to start distri-buting a Finnish-language newspaperof the above type as of the beginning of editor-in-chief of the newspaper Keski-next year. As soon as the total guarantee Suomi, and the authors Arvid Järnefeltcapital of 10,000 marks, which we esti- and Johannes Brofeldt, who later becamemate will cover our needs for next year, known as Juhani Aho.has been subscribed for, a sample issue At the time this paper, called Päivä-and the newspaper itself will begin to ap- lehti, was established, Finland was anpear as of the beginning of 1890. autonomous Grand Duchy of the enor- The signatories were Eero Erkko, then mous Russian empire. The Russian tsar Standing are Kasimir Leino, E.O. Sjöberg, Reinhold Roine, Arvid Järnefelt, Filip Warén, and Erkki Reijonen. Seated: Juhani Aho, Eero Erkko, and Santeri Ivalo.6 HELSINGIN SANOMAT
  5. 5. Päivälehti’s sample issue, 16 November 1889. HELSINGIN SANOMAT 7
  6. 6. PÄ I VÄ L E H T Iwas the ruler of Finland, represented in Finnish-speaking readers and other sup-the country by a governor-general. As a porters of the views of Päivälehti grew,guarantee of autonomy, Finland had its the founders believed that a sufficientown legislation, currency, and legisla- readership would also be found for ative assembly, called the Diet of Finland, metropolitan newspaper with more lib-which, however, the tsar convened only eral views than those advocated by Uusiinfrequently. The Finns were concerned Suometar.that Pan-Slavism, a strong ideologicalmovement in Russia, would fuel ultra- C ROS S ING TH R ES H OLD Snationalist ideas in the mother coun- At the time Päivä- Although the guarantee sum of 10,000 lehti was created,try. The movement’s supporters waged Arvid Järnefelt Finnish marks, which had been the con-an increasingly acerbic war of words on (1861−1932) was dition for the establishment of Päivä-questions that weakened the unity of experiencing lehti, could not be raised, an impressive a Tolstoyanthe empire, including the issue of Finn- number of prominent personalities, awakening.ish autonomy. Having just earned from Santeri Alkio, Minna Canth, and In Finland a strong nationalistic, pro- a degree in law, Matti Kurikka to E.N. Setälä and Matti he became aFinnish movement had emerged in the Äyräpää, signed as guarantors. Their sup- shoemaker’smid-1850s, kindled by J.V. Snellman, J.L. apprentice. port inspired Eero Erkko, Juhani Aho, andRuneberg, and Elias Lönnrot, the phy- For several years Arvid Järnefelt to follow through withsician who had compiled the Kalevala, Järnefelt was their audacious idea. a contributor toFinland’s epic collection of oral poetry. Päivälehti and The first sample issue of PäivälehtiBy the late 1880s leaders of the Finn- its Christmas was dated 16 November 1889. Helsinginish movement such as Yrjö-Sakari Yrjö- album, Nuori Suomi Sanomat, the successor of Päivälehti, and (Young Finland).Koskinen were seen as elderly members Sanoma News, the company publishingof Finland’s upper class, and the young Helsingin Sanomat, later celebrated theradicals were no longer satisfied with date as their anniversary.their ideas and activities. Introducing itself, Päivälehti, “as it In the 19th century, the political steps over its readers’ thresholds for thegroupings or parties developed around first time” – probably the words of Juhanithe country’s main publications. Swe- Aho – stated its goals: to promote Finnishdish Party newspapers dominated the as a cultural and dominant language inmedia field in Finland, with Hufvud- order to awaken national awareness andstadsbladet being the leading newspaper. to increase the educational standard ofThe Finnish-language Uusi Suometar, Juhani Aho the people. Not seeking to use the voiceestablished in 1869, was the beacon of (1861−1921) of a master, but rather that of a servant, contributed re-the Finnish Party. views of literature, Päivälehti wanted, “when the occasion The first organs for the Young Finns art, and theatre to presents itself, to tell our readers franklyParty were regional papers, such as Kes- Päivälehti as well about ideas both new and old, fearlessly as his “shavings”ki-Suomi, edited by Eero Erkko and pub- – causeries, travel discuss burning questions both in otherlished in Jyväskylä, and Savo, edited by letters, and essays countries and those on the agenda in ourthe Brofeldt brothers (Pekka and Juhani on social issues. own country”. And further: “This paperAho) and published in Kuopio. Nation- is intended to voice the hopes of our na-wide debates were concentrated, how- tion and serve as the sincere interpreterever, in Helsinki. As the numbers of of its needs.”8 HELSINGIN SANOMAT
  7. 7. With this proclamation by the YoungFinns, Päivälehti dissociated itself from sthe “Old” Finnish Party and the editorsof Uusi Suometar, who adopted a morecautious approach. Päivälehti’s editorsbelieved that pro-Finnish politicians andpublic servants could better advance theFinnish cause if they could find supportin the hopes and needs of the nation asexpressed through Päivälehti.W I T H YOU T H F UL E N T HU S IA SMAN D AU G U ST S C H AU MA N’ SM A R I NO NIDuring the newspaper’s first year, thedaily editorial work remained the re-sponsibility of two men. Eero Erkko wasunpaid editor-in-chief and treasurer. E.O.Sjöberg, who had acquired experiencein the Helsinki-based Swedish-languagepaper Finland, worked as subeditor andchief of the international section. Thetwo other signatories of the proclama-tion could not participate; Arvid Järnefelt Akseli Gallen-Kallela’s illustration for the cover ofdedicated himself to his studies, and Ju- the Nuori Suomi Christmas album, 1894.hani Aho stayed in Paris. Naturally, bothof them also wrote articles for Päivä- Nuori Suomi (Young Finland)lehti and later, for Helsingin Sanomat. In November of 1891 in his day. Happily, however, thisJärnefelt contributed several dozen arti- foreword to the first Christ- time it is not the fervourcles, and Aho supplied several hundred. mas album called Nuori of the “Young Finland” cir- r Although the supporters of the new Suomi (Young Finland), Ee- cle itself. The prevailingpro-Finnish paper were loyal and made ro Erkko defined the broad pro-Finnish fervour was ig- gconsiderable sacrifices, the small publi- outlines of Young Finland’s nited among the public atcation failed to obtain sufficient advertis- agenda. This periodical, large. Not only the “Young”ing. Päivälehti needed economic support, with its articles, illustrations, and the “Old” but also the ,which it acquired towards the end of 1890 and musical compositions, pro-Swedish public enthusewith the founding of Helsingin Suoma- “given out” by the editors of about it. All the reading pub-lainen Sanomalehti Osakeyhtiö (the Hel- Päivälehti, was immediate- lic has been seized by onesinki Finnish Newspaper Company). ly sold out. Columnist Tie- great passion. Each and Encouraged by this support, Päivä- ra (Santeri Ivalo) wrote in every one of them would likelehti’s editors hastened to publish a huge Päivälehti on 23 December to get Päivälehti’s Christmasedition in the name of the new company: 1891: An absolute “Young album “Nuori Suomi”.50,000 copies appeared on 15 December Finland” frenzy prevails to-1890. The size of the paper had grown; HELSINGIN SANOMAT 9
  8. 8. 1890 PÄ I VÄ L E H T I Päivälehti appears six times a week from the beginning of the year.the publication time had advanced fromafternoon to seven o’clock in the morn-ing; and three young men were hired toboost the editorial staff, all with universi-ty degrees. One of them, Santeri Ingman(later known as Santeri Ivalo), would be-come one of the pillars of the paper untilhis death forty-seven years later. Anoth-er, Filip Warén, was a man with many ofthe talents needed by Päivälehti: meetingnarrator, reporter, and translator, whoserved as a stenographer in the FinnishDiet; “as a good singer, he often made thewalls of the small office resound with hishilarious folk songs”. Kasimir Lönnbohm(who later Finnicized his family name toLeino), a linguistic virtuoso and seeker oftruth, was Päivälehti’s literary authorityfrom 1890 to 1898, and his productivitywas comparable to Aho’s. Lönnbohm la-ter introduced his poetry-writing young-er brother, known as Eino Leino, into thePäivälehti circle; at the age of 21, Eino Lei-no succeeded Kasimir as theatre critic. Ei-no Leino’s responsibilities at Päivälehtiexpanded to include work as editor andthe writing of causeries under various Kasimir Leinopseudonyms, the best known of which (1866–1919)were Mikko Vilkastus and Teemu. al institutions”, and the party affiliation At the beginning of 1891, the content of the paper was to remain fundamen-of Päivälehti was defined as consisting of tally pro-Finnish.“matters for educating the people, tem- The first sample issues of Päivälehtiperance, the workers’ cause both at home were produced on a Marinoni machineand abroad, the women’s movement, re- at Hufvudstadsbladet’s printing house.porting on the work of the Diet, the natu- On 6 December 1889, Eero Erkko and Au-ral sciences, legal questions, and, in the gust Schauman, the owner of the print-foreign section, current news and pre- ing house, signed a contract. From thesentations of the leading movements beginning of 1892, production on theand ideologies of our time”. The liter- same Marinoni machine continued, ex-ary section was to be “given particular- cept that Päivälehti had acquired thely great attention”. The most important Eino Leino machine, which was moved from Schau-feature in the newspaper’s content, how- (1878–1926) man’s printing house at Fabianinkatu toever, was constitutionalism, “to support rented localities at Korkeavuorenkatu.and promote our laws and all our nation- The printing was now “its own master,10 HELSINGIN SANOMAT
  9. 9. 1894 PÄ I VÄ L E H T I The “young” circle associated with Päivälehti forms the Young Finns Party.not dependent on anyone”. Päivälehti’s young editorial staff be- But the editorial staff was still came known as Nuoren Suomen klubisqueezed into two small rented rooms (the Young Finland Club). An extensiveon Fabianinkatu. There was no end to series of Booklets to Citizens was pub-the visitors to their office, both contri- lished in the club’s name to address po-butors and friends. There were com- litical, social, and cultural questions, andposers, such as Robert Kajanus, Armas the “Young Party”, also called the “YoungJärnefelt, Oskar Merikanto, and Jean Sibe- Finns Party”, which subsequently adopt-lius; artists, including Väinö Blomstedt, ed the name “Constitutional Pro-FinnishAkseli Gallen-Kallela, Eero Järnefelt, and Party” and whose activity from 1918 wasPekka Halonen; authors and linguists, continued by the National Progressivesuch as Werner Söderhjelm; and natu- Party, was formed in this circle.rally Päivälehti’s “own” poet J.H. Erkko,Eero Erkko’s older brother and an inde- U ND E R P R ES S UR E F ROMfatigable supporter of the paper, who was Tekla Hultin B O B R IKOValready a renowned lyric poet and writer (1864–1943) Päivälehti was often delayed because ofof plays in verse. Public servants, lawyers, printing restrictions. Censorship was aand politicians, both from Helsinki and fact of life; every newspaper had its ownthe countryside, also frequented the pa- censor, who reviewed all texts beforeper’s editorial offices. publication, causing newspapers to suf- f The circle soon acquired the ha- fer expensive delays. In 1897 Päivälehtibit of gathering, especially on Saturday was delayed 40 times; the following yearevenings, to socialize, sing, and above it was delayed 98 times, owing to print-all, discuss. Working late into the night, ing embargos. To mislead the censor,those proficient at languages translat- the newspapers started writing abouted telegrams received through the Of- unpleasant news in the form of allego-fice of Finland’s Telegraphs from abroad ries that their readers would understand;and newspapers from St Petersburg. The regrettably, the censors soon learned topresence of a female editor caused no understand them too.complaints. Päivälehti was the first Finn- K.J. Ståhlberg In 1899, soon after Nikolai Bobrikov (1865–1952)ish paper to hire a woman on its editorial had been appointed Governor-Gener-staff: Tekla Hultin. One of the first female al of Finland, Päivälehti was suspendedgraduate students and the first woman for three months, from the end of Au-in Finland to receive a doctoral degree gust until the end of November. In 1900(in 1896, in the field of history), Hultin Bobrikov ordered the dismissal of Eeroworked in the international section of Erkko from his post as editor-in-chief.the newspaper from 1892 to 1901. Juhani Aho’s reaction was to send Beginning in 1894, a contributor us- Erkko a six-page letter, actually one of hising the initials K.J.S. joined the staff. This “shavings”, saying, “Allow me to congra-was the lawyer Kaarlo Juho Ståhlberg, tulate you on this day”. Eino Leino wrotewho was a consulting member of the a poem for Erkko.staff and advisor to the paper from 1908 On Erkko’s official dismissal day, 26until 1919, the year he was elected Presi- April 1900, he was feted at a citizens’ ban-dent of Finland. quet, which could not, of course, be re- HELSINGIN SANOMAT 11
  10. 10. 1903 PÄ I VÄ L E H T I Eero Erkko, one of the newspaper’s founders, is exiled from Finland.ported in Päivälehti. Erkko was allowed to Eero Erkko This is a protest of a kind that will have aremain in Päivälehti’s service nominally departing into double effect: a protest against those who exile from theas a staff journalist. Santeri Ivalo was ap- suspended the papers and an expression Helsinki railwaypointed editor-in-chief. The same year station in the of support for the suspended paper. In thePäivälehti was served a new, three-month spring of 1903. two senses, it is all the more powerful, thesuspension order, from the beginning of larger the faction of society that joins.November 1900 until the end of January The appeal had the desired effect, and1901. The board members of the newspa- the paper’s readership increased. “Thisper sent around the following circular: fact gives the editors of the paper the best You the highly honoured! We disre- possible encouragement and inspirationgard whether you are a reader or a friend in their endeavours”, Päivälehti wroteof Päivälehti. But we certainly believe that on 1 February 1901. But survival was notyou are a patriot. And we are turning to easy, because already at the beginning ofjust such persons. Because we are con- June, the paper was again suspended forvinced that every citizen of our fatherland another four months.beholds with the same sorrow and con- In 1903 Bobrikov served an exile or-sternation how the suspensions of news- der on Eero Erkko, who was known to bepapers still continue and willingly joins an active member of the undergroundin a protest against them. The best pro- resistance, “among the most prominenttest is to subscribe to the suspended paper agitators of the secret resistance move-from the date it again begins to appear. ment and disseminator of underground12 HELSINGIN SANOMAT
  11. 11. literature”. Erkko received a letter fromthe regional Administrative authoritiesthat read: His Excellency the Governor-Generalhas announced ... that His Majesty the Em-peror with His highest authority has con-sented to forbid you to reside in Finland ...Accordingly, you are ordered to tra-vel outside the borders of Finland withinthree days as of the 7th day of May 1903.If you fail to leave Finland within the pre-scribed time ... or if you return to Finlandwithout due authorisation, you shall betreated as stipulated in Section 2 of theabove-mentioned Merciful Decree, i.e.that duly authorised persons shall arrestyou and take you to a designated place paper reported on 2 June 1904. “This ma-within the Empire. chine will render all printing work done Erkko left without delay for the by human hands unnecessary; the ma-United States. His wife Maissi Erkko chine prints, binds, cuts, and even doesand their three sons followed him a few the makeup right down to the finish. Youmonths later. In 1905 the Erkko family only need to ensure that the machine haswas allowed to return to Finland. enough paper and then simply take the ready papers from a nice box. As for theM U T E S I N GE R speed, the average number of copies ofErkko’s exile did not completely under- Architects a four-sheet, eight-page newspaper ofmine Päivälehti’s belief in its future; Gesellius, Lindgren, seven columns is 5,500-6,500 an hour.” and Saarinenwith a view to better times – or at least The new building received a flood of designed thethe hope of them – the newspaper com- Päivälehti building. congratulations. From J.H. Erkko camepany decided to acquire its own building. the lines:Even though Päivälehti was once again May your house admit the light of daysuspended, for a month in the late win- As Päivälehti paves the way!ter of 1904, the new building went up on Work on in your professionschedule, and the newspaper moved its Till freedom vanquishes oppression!headquarters, offices, and printing plant However, not many newspapersinto a structure designed by the archi- would be printed in the new building. Ontects Eliel Saarinen, Armas Lindgren, and 16 June 1904, Eugen Schauman, a Finn-Herman Gesellius. The building was lo- ish nationalist who worked as a clerk incated at Ludviginkatu 4 in Helsinki. the Senate, assassinated Governor-Gen- In addition to its own building, eral Bobrikov on the stairs of the Senate,Päivälehti acquired a new printing ma- and the censors became even more alert.chine “of a type never before seen in Fin- Päivälehti’s allegorical editorial, “At Mid-land”. “The Cox Duplex press is a nice summer”, which declared that light willdevice to see and even nicer to run”, the always overcome darkness, was consi- HELSINGIN SANOMAT 13
  12. 12. 1904 PÄ I VÄ L E H T I The last issue of Päivälehti is published on 3 July.dered sufficient reason finally to muzzle ny” called Helsingin Uusi Kirjapaino-the paper. Osakeyhtiö was established to ensure the At its meeting on 27 June 1904 the Na- future of the printing house, and its arti-tional Board of Publication decided that cles of association were dated 8 July 1904.Päivälehti would be “closed down forever The sample issue of Helsingin Sano-as of the date on which the editor- in- chief, mat made no mention of Päivälehti. On tSanteri Ivalo, PhD, has been served writ- its front page the new paper publishedten notice of this decision”. One week la- “the Supreme Rescript” issued by theter, on 3 July 1904, Päivälehti published Court in St Petersburg to announce thea slightly confused one-column piece of appointment of Prince Ivan Obolenskinews: as the new Governor-General of Finland. Päivälehti closed down forever. Ac- Tsar Nikolai II stated among other things:cording to rumours said to be certain, Concern about the extremely closePäivälehti has been definitively closed ties with the rest of the Empire has al-down by the printing authority. Today’s ways been the steadfast goal of the Im-issue of our paper, which has been pub- perial Government and shall remain solished for nearly fifteen years, would thus in the future.be the last. We have received no official The facing column, entitled “A wordnotice as yet. But in the eventuality that about signposts”, introduced the newthis issue of Päivälehti will be its last, we publication, Helsingin Sanomat. The pa-wish to express our gratitude to all the per was mindful of censorship and wrotecontributors, friends, and readers of the about improving agriculture and activi-past years. ties to benefit the landless population; it Eino Leino wrote a commemorative spoke of forming cooperatives, about ab-poem entitled Mute Singer: An Old Bal- stinence – in those days all parties sup-lad, which was duplicated and distri- ported temperance –, about promotingbuted. literature and the arts among the peo- ple. As Päivälehti had done, “HelsinginH E L S I NG I N S AN O M AT, Sanomat desires to work as a purelyPÄ I VÄ L E H T I ’ S H E IR pro-Finnish paper of the people. ThereThe Young Finns Party that had formed is much to do; as can be seen, workersaround Päivälehti thus lost its most im- will be needed.”portant mouthpiece and was pressed to The newspaper’s first task was tofound a successor to the paper and save obtain a publishing permit, which wasits printing plant. granted after two suspenseful months. On 7 July 1904, only four days after Two new sample issues were published,Päivälehti ceased publication, the first on 24 and 28 September 1904, and thesample issue of Helsingin Sanomat came t paper began to appear regularly at theoff the press. Paavo Warén, PhD, brother beginning of October, from Tuesday toof the journalist Filip Warén, a contribu- Sunday.tor to Päivälehti, and not known to have At the same time, the paper submit-any political affiliations, was appointed ted an application to the Imperial Finn-the new editor-in-chief. ish Senate “by which Z. Castrén and A “printing and publishing compa- numerous other persons have requested14 HELSINGIN SANOMAT
  13. 13. 1904 H E L S I N G I N S A N O M AT The first sample issue of Helsingin Sanomat appears on 7 July. The Sanoma Corporation is founded.Helsingin Sanomat’s sample issue, 7 July 1904. HELSINGIN SANOMAT 15
  14. 14. 1905 H E L S I N G I N S A N O M AT Eero Erkko returns to Finland and, a year later, becomes chairman of the board of the Sanoma Corporation.approval of the draft for the Articles ofAssociation for Sanoma Osakeyhtiö (theSanoma Corporation), the purpose of thecompany being to produce a Finnish-lan-guage newspaper and other publicationsin the city of Helsinki”. As soon as the ar-ticles of association had been approved,the Sanoma Corporation held its consti-tutive meeting on 19 November 1904.“ F I NL A ND’ S M O ST W ID E LYCI RC U L AT E D N EWS PA P E R”The principal new mouthpiece of theYoung Finns Party soon found its reader-ship. Immediately after its establishmentHelsingin Sanomat promptly reachedPäivälehti’s record with a circulation of8,000 readers. Its publishing circum-stances were slightly freer than dur-ing Bobrikov’s era. Thanks to a generalstrike organized in 1905, both in Finlandand throughout Russia, advance censor-ship was temporarily abolished. Aboutthis time exiled Finns were permittedto return, among them Eero Erkko, whowas appointed chairman of the SanomaCorporation’s board of directors. HeikkiRenvall was the editor-in-chief duringthe six-month period 29 December 1905to 14 June 1906, and was succeeded bySeveri Nuormaa, who held the post untilthe end of 1908. Helsingin Sanomat’s vigorous deve-lopment led to the acquisition of a big-ger newspaper printing machine in 1908.The rotation machine built by Koenig &Bauer produced 12,000 sixteen-page co-pies an hour and 24,000 eight-page co- of architects as before was constructed Helsingin Sanomat’spies an hour, cut to size. It was now for the newspaper at Ludviginkatu 6, im- mailing department, 1909.possible to print in two colours, such mediately adjacent to the existing “toweras black and red. “This has great sig- building”.nificance for advertisers, who can now A new era of Russification began inmake eye-catching advertisements”. An- Finland in 1908, and political and nation-other building designed by the same trio al independence was strangled by meas-16 HELSINGIN SANOMAT
  15. 15. ures that, in the opinion of the Finnish again assumed the duties of editor-in-people, were unconstitutional. Conse- chief. The paper now had eleven full-quently, Helsingin Sanomat retained the t time journalists, one illustrator, and five“same pro-Finnish democratic and liber- foreign correspondents: in St Petersburg,al programme for progress based on the Stockholm, Kristiania (Oslo), Rome, andsame constitutional rights” as before. London. The list of permanent contribu- At the beginning of 1909, Eero Erkko tors in Finland published in the 32-page HELSINGIN SANOMAT 17
  16. 16. 1909 H E L S I N G I N S A N O M AT Eero Erkko becomes editor-in-chief of Helsingin Sanomat.issue of the paper – “the largest issue ofa Finnish newspaper ever published any-where in the world” − on the 20th an-niversary of Päivälehti’s second sampleissue on 5 December 1909 included 134names. Towards the end of 1911, the editorialoffice acquired “an electric stenographer,a Parlograph by its foreign name, to servethe newspaper in Finland”. It was a dic-tating machine that recorded the soundof a voice on wax cylinders and receivedboth international and domestic tele-phone news, thus facilitating the workof news reporters. When in 1914 Helsingin Sanomat Journalists the team of news editors.increased its workday circulation to Heikki Repo, When the First World War broke out in Eero Alpi, and28,000, it became, according to the pub- Heikki Kokko 1914, Helsingin Sanomat’s editions werelicity of the time, “Finland’s most widely in the domestic confiscated several times; one such occa-circulated newspaper”. The same year it news department sion was 5 August 1914, the reason being in 1909.applied to the National Board of Publi- Tiitus’s column, entitled “They’re alreadycation for permission to appear on days firing”. The National Board of Publica-after public holidays; with permission tion issued daily oral and written expul-granted, publication times increased to sion and suspension threats about whatseven days a week. Ilmari Kivinen, later was not allowed to be mentioned in theknown throughout the country as the newspaper. “No reporting was permittedcolumnist Tiitus, was a new recruit on about the movements of Russian troops Helsingin Sanomat on the southern coast of Finland or in was distributed by general about any incidents or activities the company’s own of any kind”, the log of the editorial of- f delivery staff and fice stated. postmen. On the other hand, there was no ban on war news from more distant fronts, and Helsingin Sanomat dedicated re- sources to that work. Eero Erkko secured access to reliable, up-to-date informa- tion by arranging a supply of Swedish papers via the western border station of Haaparanta. The quality of the articles was insured by Dr Rudolf Holsti, who was invited to join the staff and who la- ter served a long tenure as the foreign minister of Finland. Readers were interested in war news,18 HELSINGIN SANOMAT
  17. 17. and the newspaper’s circulation grewrapidly. Numerous supplements – sheetscalled telegrammes – were industrious-ly produced. Developments on farawayfronts were reported by printing largeeditions of these one-page supplements,which telegramme delivery boys andgirls rushed out to sell to news-hungryinhabitants of the capital. To make distribution more conven-ient and to increase advertising sales,Helsingin Sanomat founded a branch of- ffice in Siltasaari in 1915. True to its mis-sion of increasing the nation’s passionfor reading, the paper opened a lendinglibrary in its office for the young peopledelivering its telegrammes. In the frugalwar years, the office also provided themwith “modern, flexible lace-up shoeswith wooden soles” so they could “takeoff father’s heavy boots, mother’s worn-out shoes or their tattered felt or rubberboots padded with rags”. In 1916 newsagents received a let-ter signed by the newspaper’s editor-in-chief, Eero Erkko, and its treasurer, Aarne Helsingin The same year the newspaper ob- Sanomat’s lionKauppila, thanking them for increasing tained its first logo: a lion holding a quill logo was createdthe number of subscribers. The paper in 1916. and leaning against a roll of newsprint.also thanked its advertisers: “We have the The designer was Topi Vikstedt.pleasure of informing you that since 25 In March of 1917 Tsar Nikolai II wasMarch, Helsingin Sanomat has appeared h t overthrown in the Russian Revolution,on Sundays and holidays in editions of and Vladimir Lenin seized power. Fin-more than 50,000 copies.” land proclaimed independence on 6 De- To celebrate this milestone, the paper cember 1917. The censorship that hadpublished a 32-page jubilee supplement held the press in bondage lost its grip, buton Sunday, 4 April 1916. Its editorial ma- the freer climate did not bring happierterial included a presentation of the com- news. There were still more than 100,000pany’s activities, for instance, a series of Russian soldiers in Finnish territory, andphotographs showing newspapers being the country had not yet managed to se-loaded behind the Ludviginkatu building ver all of its ties with the former motherfor transport on mail trains. “The horses country. Finland was divided internallyof the Helsinki Transport Company fetch between Reds, who supported socialism,seven such loads from our building on and Whites, who opposed it. The politi-Sundays”, the paper reported. cal situation quickly deteriorated as im- HELSINGIN SANOMAT 19
  18. 18. H E L S I N G I N S A N O M ATStacks of newspapers being loaded for transport to the railway station in 1916.20 HELSINGIN SANOMAT
  19. 19. portation of food was interrupted from aRussia that had fallen into chaos. The troubled times hit the editorialoffices of Helsingin Sanomat in the sum- tmer of 1917. The paper did not appear oneither 14 or 15 August, because the localSocial Democrat organization, provokedby the food shortages, had declared ageneral municipal strike in Helsinki.Non-socialist newspapers were suspend-ed, and Helsingin Sanomat was in a state tof siege. Pickets showed up at the officesat Ludviginkatu to make sure that no onewould try to work. In 1918 during the Finnish civil war,Helsingin Sanomat was suspended formore than two months, from 28 Janu-ary to 12 April. The Red Guards invadedthe newspaper’s offices and confiscatedthe printing plant for use in producingthe official information bulletin of thepeople’s delegation during the civil war.Erkko was arrested at the beginning ofMarch after a search of the newspaper’spremises the previous night. As the edi-tor of a counterrevolutionary newspaper,he was declared a prisoner of war. SanteriIvalo was also imprisoned. When the German troops sent to sup-port the White Army arrived in Helsin-ki on 12 April 1918, Erkko and Ivalo werereleased, and the armed guards left thenewspaper building. The next day, Hel-singin Sanomat was published as a one- tpage leaflet with the “The latest news ofthe day”; the following day it appearedin two pages, and on 15 April, in four pa-ges. It reappeared in its normal size on16 April. As an illustration of the chaoticsituation, the first three issues were mis-takenly dated “March” rather than April.In the post-war, hate-filled climate, arti-cles written by K.J. Ståhlberg in HelsinginSanomat reminded readers of the impor- t HELSINGIN SANOMAT 21
  20. 20. H E L S I N G I N S A N O M ATHelsingin Sanomat’s tance of national unity. The paper also 1918. The monarchist pro-German move-rifle team in 1929. warned that the victorious Whites must ment that had been supported in Fin-From the left:Eljas Erkko, not turn the wheel of progress back- land after the civil war died out, and aYrjö Niiniluoto, wards, and it encouraged them to pro- constitutional republic, which HelsinginRafael Lieto, ceed with the necessary social reforms. Sanomat had supported with all of itsToivo Vitikka, available resources, was adopted as theIlmari Kivinen, andJonkka Seppänen. T IE S WIT H T HE P RO G R ES S IV E polity for Finland. Santeri Ivalo was again PA RT Y A R E LO O S E N E D chief editor from the end of 1918 until the The Great War ended with Germany’s spring of 1920, while Eero Erkko served as surrender to the Allies in November of a minister in three rapidly changing, suc-22 HELSINGIN SANOMAT
  21. 21. cessive governments in the early years of the national and political developmentthe Republic. of the nation, the paper’s management Once more it was necessary to ac- must in the future bear sole responsibi-quire a larger rotation machine to en- lity for the topical matters published insure the future development of Helsingin the paper”.Sanomat; the machine in turn requiredan extension of the facilities at Ludvi- L ATE ST N EWSginkatu. A third building for the newspa- Wireless telegraphy was one of the great-per company was completed in 1919; the est inventions of the 20th century. For aarchitect Urho Åberg designed it as an in- newspaper, access to the latest news wastegral part of the two existing buildings a competitive advantage, and radio wavesand connected them with a single façade. accelerated the transmission of newsEven if Helsingin Sanomat had not sup- t considerably. Helsingin Sanomat beganported the German candidate proposed receiving telegraphed news from Euro-to become the king of Finland, the pa- pean news agencies in 1921 with the as-per’s editors had faith in German tech- sistance of a young radio amateur, thenology. The Vomag printing machine, nephew of J.E. Eteläpää, who was workingwhich later proved to be a valuable acqui- as an editor in the foreign section. Previ-sition, arrived in Finland in the autumn ously, the arrival of foreign news via Swe-of 1920. Only then were the newspaper’s den had taken up to three days. In 1922publishing delays, which had tested the Eero Erkko became the first person inpatience of subscribers in many places, Finland to be granted permission to usefinally eliminated. wireless telegraphic equipment in order The National Progressive Party had to receive news telegrams for Helsinginrented office facilities at Ludviginkatu 6. Sanomat. The advertising slogan “Hel-On 19 January 1920, the party manage- singin Sanomat prints the latest foreignment sent a letter to the board of Hel- news” was thus justified.singin Sanomat, suggesting that in or- In the summer of 1927 Eero Erkko’sder to ensure as close a cooperation as eldest son, Eljas, a law graduate, waspossible, “the chairman of the party ma- hired as assistant chief editor “for thenagement and an agricultural expert of editorial and financial sections”. Whenits choice be granted the right to check Eero Erkko died the same autumn, the du-articles of a general political nature in- ties of chief were shared by two lawyers,tended for publication in the paper and Eljas Erkko and W.W. Tuomioja. Eljas Erk-to discuss them with the editors”. ko was also elected Sanoma Corporation’s In its answer the board mentioned president. Before his career as a journa-the “close ties, which have always pre- list, Erkko had spent five years servingvailed both with the Young Party and the foreign ministry as a diplomat insubsequently with the central organs of Finnish legations in Paris, Tallinn, andthe National Progressive Party, whose London.party platforms and goals the paper has Helsingin Sanomat’s richly illustrat-always endorsed and championed”, but ed weekly supplement was published forat the same time it announced the de- the first time on 4 December 1927, andcision that “from the point of view of the comic strip Pulliainen (“An Ordinary HELSINGIN SANOMAT 23
  22. 22. 1927 H E L S I N G I N S A N O M AT Eero Erkko dies. Eljas Erkko, the son of Eero, becomes the editor-in-chief of Helsingin Sanomat and president of the Sanoma Corporation. tJoe”) drawn by Akseli Halonen becamea permanent feature of the supplement.Cartoons were purchased from othercountries. Felix the Cat first appeared in1929, and its competitor, Mickey Mouse –“the funniest animal of the century” – ar-rived on the scene in 1931. In the spring of1933 Finnish children began to colour theKatzenjammer Kids, published as a car-toon strip in the weekly supplement, onlyone month later than American children,and Popeye arrived in March of 1936. Theweekly supplement continued to appearuntil the beginning of the Winter War in1939. Helsingin Sanomat’s evening edition,Ilta-Sanomat, was created on 29 Febru-ary 1932. Its first editor-in-chief was itsfounder, Eljas Erkko, who became Hel-singin Sanomat’s only editor-in-chief in1931. “HS has always done its best andavoided no sacrifice to bring its readersas close to the latest events as is human-ly possible. Whenever anything excep-tional occurs, the paper can acquire thelatest authenticated stories and picturesthrough its own resources.” For years Radio reports this was the assurance given by Helsingin from the Berlin Sanomat in its subscription campaigns. t Olympics could be heard at Ludvigin- Sometimes even the latest news was not katu in 1936. good enough. Central Europe fell under a dictatorship, and the quality of informa- tion received from the area deteriorated. In 1933, after the National Socialists had risen to power in Germany, Helsingin Sa- nomat was forced to terminate its news t service agreement with the Ullstein news agency in Berlin, because “as of spring, we have no longer received reliable in- formation from you about the situation The weekly in Germany”. supplement Viikko- liite was launched Kyösti Kallio, the president of Fin- in 1927. land, appointed Eljas Erkko as Finland’s24 HELSINGIN SANOMAT
  23. 23. 1932 I LT A - S A N O M A T Ilta-Sanomat, the evening edition of Helsingin Sanomat, appears.The first issue of Ilta-Sanomat appeared on 29 February 1932. f t HELSINGIN SANOMAT 25
  24. 24. H E L S I N G I N S A N O M ATforeign minister in December of 1938.Yrjö Niiniluoto, then editor of HelsinginSanomat’s foreign news section, suc-ceeded Erkko as chief editor. Eero Erkkohad “borrowed” Niiniluoto in 1925 fromthe University of Helsinki, sending himto work for three years as a correspon-dent in Geneva, and for three years morein the office of The Times in London. Newspaper growth stagnated in the1920s, but the trend turned around af- fter the depression in the early 1930s. Bythe end of the decade, Helsingin Sano-mat’s circulation exceeded 80,000, and The editorial staff of the rotation machine as booty. Thethe number of pages had to be increased, in 1944. Seated, equipment was stranded in Liverpool, from the left:owing to its growing content and adver- Maija-Liisa Heini, the port of departure, but it was sparedtising volume. Once again the company Sirkka Ruotsalainen, in the air raids; it had to be repurchasedhad to acquire a new rotation machine. and Seere Salminen. after the war, albeit at the price of scrap Standing areThis time it was ordered from England in iron, and was finally installed in 1946. Jussi Eteläpää,the year 1938. Because of the outbreak of Katri Tiainen, In 1942 the board of the Sanoma Cor-the Second World War, the delivery time Aili Laine, poration decided to introduce two newof the machine, manufactured by Hoe Anna-Liisa Tujunen, advertising subcategories: “real estate”, Arvi Uimonen,& Crabtree Ltd, was long: the first four Jaakko Kaila, and under items “for sale”, and “personal”,units of a total of ten were transported Jouko ( Jopi) under “miscellaneous”. Also pen pal ad-via Petsamo in 1940 and installed in 1942 Ruotsalainen. vertisements were permitted, providedby workers who were on military fur- the texts remained “within rigorouslough. The extra printing capacity was standards of decency”. This categorybadly needed because in difficult times, grew rapidly because the furloughs ofthe hunger for news is great. Despite the soldiers were short, and in those days cor-shortage of paper, colours, metals, and respondence was often the only meanslabour, the newspaper’s circulation grew for young people to get acquainted.rapidly. England, which had become anenemy of Finland in December of 1941, A N IND E P END E NT L IB E R A Lconfiscated the remaining six units NEWSPA P ER From the beginning of 1943, Helsingin Helsingin Sanomat’s building sustained Sanomat was subtitled “An indepen- considerable dent newspaper”. It confirmed what damage during the had been fact for years: Helsingin Sano- bombing of Hel- mat’s ties to the Progressive Party, which sinki in 1944. Jopi Ruotsalainen, Mario was formed as a successor to the Young Talaskivi, and Yrjö Finns Party and had been established in Niiniluoto worked 1918, had been severed. Helsingin Sano- temporarily in the composing room. mat was now officially an independent newspaper.26 HELSINGIN SANOMAT
  25. 25. Eljas Erkko inaugurating the rotation machine in 1942. The ten-year-old Aatos Erkko is standing by the stairs. HELSINGIN SANOMAT 27
  26. 26. H E L S I N G I N S A N O M AT Sunday of December had to be cancelled. After the war, the difficulties were gradually overcome. The country ma- naged to deliver the required war indem- nifications, and reconstruction advanced at a brisk pace. The metropolitan region attracted people, and Helsingin Sanomat acquired many new readers. The paper served them by increasing the number and the currency of the photographs. The first telephoto news images were received at the editorial office on 10 Oc- tober 1948. The following year, Ilta-Sano- mat separated from Helsingin Sanomat t and became an independent newspaper in its own right. In 1951 the company de- cided to establish a photo agency, Lehti- kuva Oy, to satisfy the growing demand for news photos. There was a tremendous passion for reading in Finland in the 1950s. Within a decade Helsingin Sanomat had become t one of the leading newspapers in the Nor- The newspaper’s building sustained Helsingin Sanomat dic countries. In 1956 its circulation ex-considerable damage in the third major on 2 August 1952. ceeded 250,000. This figure had almostair raid on Helsinki, on 26 February 1944. been reached during the Helsinki Olym-The Chattels Indemnification Associa- pics in 1952, when the paper included antion was sent an eight-page list of losses. English-language news supplement forIt had already become routine to print foreign visitors and athletes. This growththe paper in the building’s basement air led to a by-now familiar phenomenon: Inraid shelter, but now there was no elec- 1954 the company again decided to or-tricity, and there was no way of print- der a new rotation machine capable ofing the newspaper, which otherwise was printing on thicker paper, placing theready, for the next day. Yet despite the order with Hoe & Crabtree. One of thenumerous technical difficulties, print- most suspenseful events of these yearsing was interrupted for only one night. Ilta-Sanomat on t took place in 1956, when a general strike Paper was rigorously rationed during 2 June 1953. in March turned violent. As the print-the war. Non-subscription sales of the ing plant was not working, owing to thenewspaper had to be limited, and towards strike, Helsingin Sanomat duplicated ex-the end of 1944, Helsingin Sanomat ex-t tra leaflets. To avoid similar difficulties,perienced a newspaper administration’s the graphics industry signed a compre-nightmare: prepaid advertisements had hensive industrial peace agreement thatto be refused because of a paper short- attracted world-wide attention.age; six advertising pages for the first Continued on page 34.28 HELSINGIN SANOMAT
  27. 27. 1954 H E L S I N G I N S A N O M AT Helsingin Sanomat has the largest number of subscribers in the Nordic countries.Helsingin Sanomat’s journalists in the summer of 1958. Standing, from the left: Irene Huurre, Inkeri Similä,Pertti Nykänen, Antti Vahtera, Aaro Melasniemi, Olavi Aula, Heikki Tikkanen, and Totti Noisniemi.Seated, from the left: Maija-Liisa Heini, Taimi Torvinen, Väinö Kostamo, Kerttu Vaartila, and Pekka Tarkka.In front, Pekka Hiekkala and Markus Leppo. HELSINGIN SANOMAT 29
  28. 28. I LTA -SANOMAT Journalists of Ilta-Sanomat in 1970. From left: Leevi Korkkula, Hannes Markkula, Maija Tallgren, t Päivi Haukinen, and Pia Salavirta. Ilta-Sanomat ki from 1974 to 1984. Vesa-Pekka Koljonen became senior editor-in- Ilta-Sanomat was founded as the t chief in 1985 and Antti-Pekka Pie- evening edition of Helsingin Sano- tilä in 2003. Pietilä was followed mat on 29 February 1932 during t by Hannu Savola in 2006. Tapio T the Mäntsälä rebellion, the failed Sadeoja was appointed as senior attempt to overthrow the Finnish editor-in-chief in early 2007, after government. Its founder, Eljas Erk- k Savola’s unexpected death. Since ko, served as its first senior editor- the summer of 2010, Sadeoja has in-chief. He was succeeded by Yrjö also served as the publisher of Ilta- Niiniluoto in 1938. In 1949 Ilta- Journalist Pekka Hiekkala with Sanomat. Maj-Britt Wallander at Ilta- Sanomat created its own editorial t Sanomat’s Women’s Photo Shoot Over the years Ilta-Sano- profile and separated from Helsin- in the summer of 1969. mat has expanded to become gin Sanomat, becoming the quality a newspaper that offers enter- r tabloid it continues to be. Eero Pe- T Teo Mertanen served as se- tainment and sports in addition täjäniemi, the London correspon- nior editor-in-chief from 1956 to to news. Veikkaaja, a sports and dent of Helsingin Sanomat, was 1961, Heikki Tikkanen from 1961 betting weekly, has been part of appointed the newspaper’s senior to 1966, Olavi Aarrejärvi from 1966 the Ilta-Sanomat product family t editor-in-chief. to 1973, and Martti Huhtamä- since 2002. The Plus supplement is30 HELSINGIN SANOMAT
  29. 29. IS-raportti Lena Meriläisen kivuliaat kasvohoidot MITRON 47 PISTOA 31 KAHDET OSTA KASVOT 6 myös nämä! Osta Ilta-Sanomien kanssa: Tv-lehti 2,50 €, Veikkaaja 3,80 €, PERJANTAI 25.11.2011 HINTA 1,30 € Joulu 3,80 €, NHL 3,80 €, Marskin ritarit 3,80 € iltasanomat.fi JJ upotti muskeliveneen 90-luvulla VANHA TURMA SALATTIIN RAJU ROOLI Tanssitähti Jani Toivolan KANERVA 8 KATSO KUVAT TV-SARJASSA AVAUTUU 22 9 tekstarikohusta 002154 - 1147 ‚ ‚ N:o 274 11047 Autot: Dodge on nyt Fiat Uutiset: Varo valekalakukko- 6 414880 021545 kauppiasta! Urheilu: Lepistö kuoleman porteilta töihinIlta-Sanomat’s senior news editor Merja Mähkä in 2009.In the background is news editor Kari Järvinen. Ilta-Sanomat has actively de - t veloped digital content. Its web- site at iltasanomat.fi was launched in 1996. The fee-based digital ver- sion of Ilta-Sanomat first appeared in 2004. In the same year, Ilta-Sa- nomat Sports News premiered on the Nelonen television channel. The iPad version of Ilta-Sanomat first appeared in early 2011. In 11001 the summer of 2011 Ilta-Sanomat 6 414880 024027Tapio Sadeoja, senior editor-in- launched the IS TV application, Vchief and publisher. making it possible to watch the Naiset paljastavat: Näin himo iskee arjessa » 15 tarinaa yllättävästä seksistä » Kassaneiti iski asiakkaan » Liikennevaloista sänkyynincluded in the weekend issue of latest news, sports, and entertain-Ilta-Sanomat. The Ilta-Sanomat TV ment videos online and to watchMagazine comes out on Wednes- television programmes at Ruutu.fi,days. Ilta-Sanomat also publishes t the web TV site of Nelonen Media. LAUANTAINA 19.11.2011various themed sections in order Over its 80-year history Ilta-Sa-to serve its readers. Moreover, its nomat has established its positionthemed magazines offer useful as the second largest newspaperinformation and entertainment, and the leading quality tabloid infocusing on topics as varied as his- Finland. Its print version reaches Jääkö salaisuutesi taksiin?tory, prominent figures, lifestyles, approximately 650,000 readers, 8 Kuljettajat kertovat, mitä uhkauksia. pettämistä, vonkausta ja yössä tapahtuu:gardening, nostalgic trends, and and its website attracts more than Sivu 18 Sivu 32 Sivu 14 LINDAN JA VENÄLÄISIÄ TIMON ARKI JOHANNAcurrent events, such as royal wed- two million visitors every week. RUSANEN KLASSIKOITA ” ” Miten he ” Perhe Ihanat selviytyvät pitkien väriherkut maailmassa? on tärkein pimeyteen. diivallekindings. HELSINGIN SANOMAT 31
  30. 30. L EH TIKUVA Lehtikuva was founded in 1951.32 HELSINGIN SANOMAT
  31. 31. Patricia Seppälä, president ofLehtikuva.The photo agencyLehtikuva Olympic gold medal winners Dana and Emil Zátopek at theIn 1951 the Sanoma Corporation Helsinki Olympics in 1952.established the Lehtikuva photoagency as its subsidiary. Theagency’s purpose was to sup-ply news photographs to Sano-ma Corporation’s newspapersand handle picture traffic duringthe Helsinki Olympic Games.Photo transfers during the Olym-pic Games were conducted usingLehtikuva’s telephoto techno-logy: Photographs were sentabroad via telephone lines. In the early years Lehtikuva’sphotographers took pictures on-ly for the newspapers of the Sa- Ministers Jyrki Katainen and Stefan Wallin in 2011.noma Corporation, but gradually,the agency’s operations expand- tal photo archives and an toimisto (STT) acquired Leh-ed to cover other newspapers image transfer system be- tikuva from the Sanomaas well. In addition the agency gan to be developed. In the Group. Today STT-Lehtikuva T Tbegan to produce commercial 1990s all material was trans- is Finland’s leading news andphotographs for magazines and mitted to clients digitally, photo agency.businesses. International assign- and an online image archive Patricia Seppälä, thements increased in the 1970s, was opened. After the turn daughter of Eljas Erkko, head-and Lehtikuva began to sell news of the millennium Lehtiku- ed Lehtikuva for more thanphotos and creative images from va began to produce news three decades. Her daughter,its archives to clients other than videos. Rafaela Seppälä, served asnewspapers and magazines. In 2010 the Finnish Lehtikuva’s president from In the mid-1980s the digi- news agency Suomen Tieto- 2000 to 2004. HELSINGIN SANOMAT 33
  32. 32. 1961 H E L S I N G I N S A N O M AT Editor-in-chief Yrjö Niiniluoto dies. Teo Mertanen and Aatos Erkko are appointed chief editors.Yrjö Niiniluoto Teo Mertanen(1900–1961) (1925–1992)N E W M E N, O L D A P P ROAC HThe management cooperation betweenthe Sanoma Corporation and HelsinginSanomat, which had flourished for near-ly thirty years between Eljas Erkko andeditor-in-chief Yrjö Niiniluoto, came toan end in November of 1961. Niiniluotodied suddenly while on a reporting tourin South Africa. The duties of the edi-tor-in-chief were divided between TeoMertanen, who became the senior editor-in-chief, and Aatos Erkko, the son of EljasErkko. Mertanen had previously workedas a journalist and a London correspon-dent for Helsingin Sanomat and had also tserved as the editor-in-chief of Ilta-Sano-mat. Erkko had served as editor-in-chiefof the magazine Viikkosanomat. When Eljas Erkko died in February of1965, Aatos Erkko succeeded him as thecompany’s president. On 1 June 1966,Heikki Tikkanen, the former head ofHelsingin Sanomat’s political news sec-tion and Ilta-Sanomat’s editor-in-chief,was appointed third editor-in-chieftogether with Mertanen and Erkko.A decade later, in 1976, Tikkanen was ap-pointed Helsingin Sanomat’s senior edi- From the left: Heikki Tikkanen, Juha Nevalainen, and Aatos Erkko.34 HELSINGIN SANOMAT
  33. 33. 1965 H E L S I N G I N S A N O M AT Eljas Erkko dies. His son, Aatos Erkko, is appointed president of the Sanoma Corporation. HELSINGIN SANOMAT 35
  34. 34. 1967 H E L S I N G I N S A N O M AT The Sanoma School of Journalism is established. The U.S. Vice President Lyndon B. Johnson being interviewed by Arvo Ääri in 1963.Taimi Torvinen interviewing the artist Diego Rivera in Mexico,1956. Janne Virkkunen and Aarno “Loka” Laitinen busy with municipal elections in 1976. Music critic Seppo Heikinheimo in 1992. Type composition being checked in 1972. From left:tor-in-chief, and Mertanen assumed the Urpo Huttunen,post of administrative editor. Seppo Kievari, Keijo Kylävaara became editor-in- Simopekka Nortamo, Jouko Nurmela, andchief in 1970, Simopekka Nortamo Vilho Nikander.in 1976, Keijo K. Kulha in 1982, SeppoKievari in 1982, and Janne Virkkunen in1989, the year Helsingin Sanomat cele- tbrated its 100th anniversary. In spite of its modernization, Hel-singin Sanomat continued on its “tradi- ttionally independent and liberal line”,as the company proclaimed in its firstprinted annual report in 1967. The Sano-ma Corporation’s School of Journalismbecame operative the same spring. In May of 1972 Finnish journalistswent on a nationwide strike for the firsttime. Other modern phenomena of the36 HELSINGIN SANOMAT
  35. 35. 1976 H E L S I N G I N S A N O M AT Väinö J. Nurmimaa is appointed president of the company. Aatos Erkko continues as chairman of the board. Heikki Tikkanen is appointed senior editor-in-chief.The foreign affairs editorial staff in 1981. In the back row from the left: Olli Kivinen, Erkki Arni, Pentti Suominen,Esko Kivinen, Pentti Sadeniemi, Tuula Koskenniemi, Riikka Hildén, Tellervo Yrjämä-Rantinoja, Erkki Pennanen,Jussi Vuotila, Lauri Karén, Pauli Oinonen, Vesa Santavuori, and Mikko Eronen.In front: Matti Klemola, Timo Vuorela, and Veikko I. Pajunen. year included two new theme sections in Helsingin Sanomat – economics on Tues- t day and food on Thursday – plus a new Sunday supplement created under the management of Simopekka Nortamo. Nortamo had left Viikkosanomat and joined Helsingin Sanomat as manager of the team that modernized the graphic outlook of the Sunday pages with more magazine-like photojournalism and bolder layout concepts. At the beginning of the 1970s, the newspaper’s printing plant introduced photo-setting. This was the first step in a development that would supplant the old paging system based on manual andPress photographers Pentti Koskinen, Hans Paul, Erkki Laitila, hot-setting processes.and Esko Salmela in 1983. The dramatic urbanization of Finland HELSINGIN SANOMAT 37
  36. 36. 1977 H E L S I N G I N S A N O M AT The Sanomala production plant in Vantaa is inaugurated.and the resulting continuous growth ofthe newspaper increased the need fortechnological improvements. Also earlyin the 1970s, Helsingin Sanomat’s work-day circulation exceeded 300,000, andthe physical load became heavy for thosedelivering the papers: The Sunday paperweighed almost half a kilo, and the an-nual volume exceeded the weight of arobust man of 100 kilos. The followingyear, Helsingin Sanomat was put on adiet when the printing plant startedusing lighter paper. This growth in turn required yetanother new rotation machine. An in-dication of the global fluctuations ofprinting technology is that this time Martti Vinni at the ADVA NCED TE CH N OLO GY, Ythe manufacturers on the old continent printing plate N EW R E COR D S production inwere left high and dry, and in 1966 the Sanomala, Vantaa. In the late 1970s advancements in tech-new Ampress rotation machine was pur- nology made it possible to separate thechased from the United States. editorial department from the print- The evolution of communication ing operations. The printing facilities oftechnology opened possibilities for ac- the Sanoma Corporation were relocatedquiring increasingly up-to-date news from the centre of Helsinki to Vantaa,material. A fax connection between 15 km north of Helsinki. The SanomalaHelsingin Sanomat and the Finnish Par- t plant was inaugurated in 1977, the 88thliament was opened in 1974, and a “di- anniversary of the founding of Päiväleh-rect line to the political capitals” of the ti. Within a year all newspapers pub-world came about in 1975 when the pa- lished by the Sanoma Corporation wereper sent its accredited permanent corre- printed at Sanomala using offset tech-spondents to Moscow and Washington. nology, and the company began to useHelsingin Sanomat took a stand on in- microwave technology to send mate-ternational politics on 30 July 1975 dur- rial by facsimile transmission from theing the final days of the Conference on newspaper’s offices on Ludviginkatu inSecurity and Cooperation by publishing the centre of Helsinki to Sanomala.an editorial entitled “Freedom of Infor- The typesetting department alsomation” in eight languages, doing its adopted new technology. Manual type-part to establish the basis for European setting was becoming history. By thecooperation. end of the 1970s, all advertisements and In 1976 Aatos Erkko resigned as presi- nearly half of the editorial material weredent and continued as full-time chair- photocomposed. The newspaper’s firstman of the board. Väinö J. Nurmimaa, four-colour advertisements and multi-who had been executive vice-president coloured editorial images were printedsince 1971, succeeded him. in 1979.38 HELSINGIN SANOMAT

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