STUDY OF CONSUMER BEHAVIOUR
RELATED TO DIFFERENT SOAP
BRANDS IN MUMBAI
CONTENTS
• Objectives
• Company Overviews
• Research Methodology
– Sampling Strategy
– Sample Size
– Research Techniques
•...
OBJECTIVES
• To determine the awareness level of the soap brands

• To identify perception of the consumers
• To identify ...
COMPANY OVERVIEW
• Dettol Healthy Touch Hygenic Refresh Bar Soap (citrus
fragrance). Dettol is the trade name for a line o...
RESEARCH METHODOLOGY
• Research Design – To study and gain insight about soap
usage in Mumbai Region
• Research Approach –...
Research Questions and Tools
• What is the age of customers?

• What type of soap is used by the customer?
• What are the ...
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
SPSS ANALYSIS
SPSS ANALYSIS
FINDING AND RECOMMENDATIONS
• 16% prefer medicated or herbal soap
• 28% prefer branded product
• Basically people use soap...
CONCLUSIONS
Today soaps are being purchased on major 4 factors

• Brand Name
• Antiseptic Quality

• Beauty Care
• Price
THANK YOU
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Study of consumer behaviour and perception towards different soap brands in mumbai

  1. 1. STUDY OF CONSUMER BEHAVIOUR RELATED TO DIFFERENT SOAP BRANDS IN MUMBAI
  2. 2. CONTENTS • Objectives • Company Overviews • Research Methodology – Sampling Strategy – Sample Size – Research Techniques • Research Questions and Tools • Data Analysis • SPSS Analysis • Findings and Recommendations • Conclusions
  3. 3. OBJECTIVES • To determine the awareness level of the soap brands • To identify perception of the consumers • To identify various factors affecting purchases • To determine effects of product ingredients on the consumer • To study consumer buying behaviors • To determine preference of the consumers
  4. 4. COMPANY OVERVIEW • Dettol Healthy Touch Hygenic Refresh Bar Soap (citrus fragrance). Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser • Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners • Dove provides skin care, hair care, body lotions, body wash, bar soap and deodorant • Lifebuoy, the world's leading health soap, creates accessible health and hygiene products for your family including bar soap, body wash, hand wash
  5. 5. RESEARCH METHODOLOGY • Research Design – To study and gain insight about soap usage in Mumbai Region • Research Approach – Collecting Data though primary and secondary methods – Primary Data:- Online Questionnaire- Structured, Questions are closed ended and answered in fixed options – Secondary Data: - Company website and articles • Research Method: - Survey, Online Questionnaire, • Sample Size – 25 customers • Sampling Method:- Random sampling method
  6. 6. Research Questions and Tools • What is the age of customers? • What type of soap is used by the customer? • What are the factors influencing purchase? • Preference of the customer • Price, Brand and Quality are the decision making factor • Usability of the product • Tools – Microsoft Excel, SPSS and Pie Chart
  7. 7. DATA ANALYSIS
  8. 8. DATA ANALYSIS
  9. 9. DATA ANALYSIS
  10. 10. DATA ANALYSIS
  11. 11. DATA ANALYSIS
  12. 12. DATA ANALYSIS
  13. 13. DATA ANALYSIS
  14. 14. SPSS ANALYSIS
  15. 15. SPSS ANALYSIS
  16. 16. FINDING AND RECOMMENDATIONS • 16% prefer medicated or herbal soap • 28% prefer branded product • Basically people use soap for cleaning purpose and germs protection purpose • Dettol is highly use product by the customer for germs and cleaning purpose • Usability of Dove is more compared to other products • Even though lux and other products are more popular still people prefer dettol • Company should increase availability of the product • Dettol is more preferred as compared to price and availability
  17. 17. CONCLUSIONS Today soaps are being purchased on major 4 factors • Brand Name • Antiseptic Quality • Beauty Care • Price
  18. 18. THANK YOU
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