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Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
Presentation on Industrial advertising and promotion
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Presentation on Industrial advertising and promotion

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Presentation on the technique or mediums which can be used for industrial advertising and promotion

Presentation on the technique or mediums which can be used for industrial advertising and promotion

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  • 1.  Introduction  Magazines  Corporate Profile/Brochure  Email  Webcast and webinars  Seminar & Events  Corporate Websites  Online Advertising  Online Marketplaces
  • 2. •Advertising directed to other businesses, rather than to consumers. •Business to business firms are those firms that sell products and services among themselves. •Business-to-business advertising is where business uses advertising to attract customer from other businesses rather the general public. •Choice of media for a B2B campaign is limited. •Advertising is done for the given purposes: Awareness Knowledge Preference conviction Purchase Post purchase reassurance
  • 3. MAGAZINES  Delivers a perception of value and brand quality to a highly qualified audience.  More permanent and accessible.  Allowing brand messages to benefit from a longer lifecycle.
  • 4. CORPORATE PROFILE/BROCHURE  Product Portfolio  Company Corporate profile  It gives introduction of the company overview and product offering
  • 5. EMAIL  Email marketing is directly marketing a commercial message to a group of people using email.  Involves using email to send ads, request business, or solicit sales IAMAI 2012 Data
  • 6. WEBCAST AND WEBINAR  Webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.  Webinar is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction  Provide high brand visibility to a targeted audience
  • 7. SEMINAR AND EVENTS  Showcasing of Products  Product Launch  Opportunity to collaborate and form business alliance  India Manufacturing Show 2012  Material Handling World Expo
  • 8. CORPORATE WEBSITE  The most effective websites capture lead information, provide feedback within 24 hours, and offer downloads of white papers, articles, event invitations, relevant links, etc.
  • 9. ONLINE ADVERTISING  Facebook  LinkedIn  Career Sites  Specialty Sites  Behavioral Targeting  Blogs  Search Engine Marketing  Content Networks  Placement Networks Objective of B2B Marketing – Web Marketing Academy
  • 10. ONLINE ADVERTISING Success of B2B Marketing – Web Marketing Academy Social Media Used - B2B Marketing – Web Marketing Academy
  • 11. ONLINE MARKETPLACE  Place for interaction  Showcase product  No investment  Effective way  Indiamart.com  IPLonline.com

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