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Feel the love of Colombia!<br />DejatequererporColombia!<br />
Feel the love of Colombia!<br />…....media kit<br />mission<br />Georgia Entertainment Productions seeks to provide events...
Feel the love of Colombia!<br />…....media kit<br />festival overview<br />The Colombian Independence Day Festival brings ...
Feel the love of Colombia!<br />…....media kit<br />festival details<br />when: 	saturday, 7/16/2011<br />where: duluth pa...
Feel the love of Colombia!<br />…....media kit<br />Venue – The Town Green/Duluth  Park<br />Town Green is a cascading ser...
Feel the love of Colombia!<br />…....media kit<br />hispanic buying power<br />Georgia is the 10th largest Hispanic market...
Feel the love of Colombia!<br />…....media kit<br />census 2010 18-county overview<br />CountyHispanic popTotal pop% Hispa...
Feel the love of Colombia!<br />ird Quarter 2007)<br />…....media kit<br />features and entertainment<br />The stage featu...
Feel the love of Colombia!<br />…....media kit<br />sponsor benefits<br />   Participation in mass-media campaign includin...
Feel the love of Colombia!<br />…....media kit<br />sponsor visibility<br />TELEVISION –  (##) Spots on CaracolTV Internat...
Feel the love of Colombia!<br />$20,000<br />…....diamond sponsor package<br />Before the Event<br />Category Exclusivity ...
Stage banner recognizing you as the event host
2 stage banners featuring your logo
35 banners surrounding venue
30 public announcements throughout the event recognizing your company as host sponsor
Introduction of the ‘Chica Tropical’ contest by your company representative
100 souvenir t-shirts featuring your logo given away during event
2 booth spaces (10’ x 10’)
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Mediakit 2011 festial_indepcol

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Transcript of "Mediakit 2011 festial_indepcol"

  1. 1. Feel the love of Colombia!<br />DejatequererporColombia!<br />
  2. 2. Feel the love of Colombia!<br />…....media kit<br />mission<br />Georgia Entertainment Productions seeks to provide events that promote awareness of Hispanic Culture in the state of Georgia. Our events bring together large groups of Hispanic-Americans as well as corporate sponsors allowing both groups to access each other in a manner that promotes the spirit of American business. <br />vision<br />Our vision for the Colombian Independence Day Festival is to create an atmosphere that is inclusive of all nationalities and cultures and promotes family unity and cultural awareness. <br />. <br />
  3. 3. Feel the love of Colombia!<br />…....media kit<br />festival overview<br />The Colombian Independence Day Festival brings together Atlanta’s Colombian-American community and attracts Hispanics throughout Georgia each year in a gathering that celebrates the culture and spirit of Colombia. <br />Through dance, music and food, the Colombian Independence Day Festival delivers a cultural experience that embodies the pride and love Colombian-Americans have for their heritage. <br />Each year, the Colombian Independence Day Festival brings internationally acclaimed musicians, presenters and actors to entertain and delight guests. Local entertainers also have an opportunity to showcase their talent. The event is also where the annual coronation of CHICA TROPICAL (Miss Tropical) takes place, a pageant that celebrates the beauty of all Hispanic-American women in Atlanta.<br />The sights, sounds and flavors of the Colombian Independence Day Festival make this family gathering an annual affair that thousands of Hispanic Atlantans look forward to attending every year. <br />
  4. 4. Feel the love of Colombia!<br />…....media kit<br />festival details<br />when: saturday, 7/16/2011<br />where: duluth park<br />time:noon – 11pm<br />admission: $20<br />The Colombian Independence Day Festival is supported by a Spanish & English language multimedia advertising and PR campaign.<br />
  5. 5. Feel the love of Colombia!<br />…....media kit<br />Venue – The Town Green/Duluth Park<br />Town Green is a cascading series of green terraces that terminate in the center of the park in front of a Victorian style performance stage and community center. Visible from any point within the Green is the Pavilion stage with outdoor seating space that can accommodate up to 10,000 people. An amphitheater directly in front of the stage is designed like a theater-in-the–round with a central patio positioned as a secondary stage for smaller, more intimate events. A dance floor, with an orchestra pit is in front of the Pavilion stage. <br />As soon as you enter the park, the water spout is visible from all angles. The sound of the splash can be heard throughout the space. The amphitheater stage is visible from every spot inside the park. The amphitheater is designed to function as a theater but not feel like a theater when it is empty. People use the amphitheater for picnics, small parties and sunning lawns. All the walls in the park are 18” high for seating during large events, but are spaced so patrons can bring chairs, blankets, cushions, or lounges to lie out and enjoy the space. <br />
  6. 6. Feel the love of Colombia!<br />…....media kit<br />hispanic buying power<br />Georgia is the 10th largest Hispanic market in the U.S with $13.6 billion in buying power. (University's Selig Center for Economic Growth)<br />Of the top 25 minority firms in Atlanta, 10 are Hispanic-owned. (Atlanta Business Chronicle – The Book of Lists, 2006-2007)<br />From 2002 to 2007 total revenues to Hispanic-owned businesses went from $4.2 billion to $6 billion, almost double the rate of other groups.<br />As of 2002, GA had 18,310 Hispanic-owned firms representing $4.2 billion in business revenues. (2002 Survey of Business Owners, Small Business Administration)<br />.<br />
  7. 7. Feel the love of Colombia!<br />…....media kit<br />census 2010 18-county overview<br />CountyHispanic popTotal pop% Hispanic<br />CHEROKEE 20,577 214,346 9.6% <br />CLAYTON 35,541 259,424 13.7%<br /> COBB 84,634 688,078 12.3% <br />DEKALB 67,806 691,893 9.8% <br />FAYETTE 6,714 106,567 6.3% <br />FORSYTH 16,498 175,511 9.4% <br />FULTON 72,726 920,581 7.9% <br />GWINNETT 161,870 805,321 20.1% <br />HENRY 11,827 203,922 5.8%<br />BANKS 1,041 18,395 5.7% <br />BARROW 6,037 69,367 8.7% <br />CARROLL 6,809 110,527 6.2%<br /> CLARKE 12,192 116,714 10.4% <br />COWETA 8,493 127,317 6.7%<br /> DOUGLAS 11,125 132,403 8.4% <br />HABERSHAM 5,333 43,041 12.4% <br />HALL 46,906 179,684 26.1% <br />ROCKDALE 8,063 85,215 9.5%        <br />TOTAL 584,192 4,948,306 11.8% <br />
  8. 8. Feel the love of Colombia!<br />ird Quarter 2007)<br />…....media kit<br />features and entertainment<br />The stage features performances by international musicians including :<br />Grammy award winners Jorge Celedon & Jimmy Zambrano<br />Platinum recording artist Eddie Santiago,<br /> TV & Film star Manolo Cardona<br /> Colombian model and presenter, Sara Corrales <br /> Local Bands<br /> Folkloric Dance Group – DanzasGenericas de Colombia<br /> Popular local celebrity DJs <br />Additionally, the coronation of Chica Tropical celebrating the diverse beauty of Latin-American women takes place. Twenty young women, representing Mexico, Venezuela, Colombia, Dominican Republic and Puerto Rico, among others, compete for the honor. <br />
  9. 9. Feel the love of Colombia!<br />…....media kit<br />sponsor benefits<br /> Participation in mass-media campaign including <br /> Spanish language television, radio, print , digital <br /> and social media channels.<br /> Reach 20,000+ Hispanics of all ages<br /> Strengthen ties to the Hispanic community<br /> Interact directly with Hispanics during the event<br /> Introduce your product with samples, brochures, <br /> interactive participation.<br /> Solidify your company’s commitment to serving <br /> the Hispanic market.<br /> Promotional tie-ins <br /> Product/Brand exclusivity available<br />.<br />
  10. 10. Feel the love of Colombia!<br />…....media kit<br />sponsor visibility<br />TELEVISION – (##) Spots on CaracolTV International, reaching (XX,XXX) <br /> Hispanics throughout Georgia, Tennessee, Alabama, <br /> North and South Carolina from April through July 16th<br />RADIO – Coverage and spots on Mega 96.5 FM <br />ONLINE – Inclusion on leading Hispanic websites including colombiaatlanta.com; consulatatl.com; and caracoltv.com.<br />SOCIAL MEDIA – Facebook Event Page, Facebook targeted advertising and Twitter postings promoting the event from April through July.<br />PRINT – Ads running in MundoHispanico, Nuevo Georgia, La Vision, Latino News (Alabama & Tennessee), La Opinion (Greenville)<br />BILLBOARDS – on I-85, Buford Hwy, Pleasant Hill and Cobb Pkwy from May – July<br />ADDITIONAL – Flyers, Posters , Text Messaging,, Eblasts<br />PRESS: - Weekly press releases to all local and regional media outlets<br />.<br />
  11. 11. Feel the love of Colombia!<br />$20,000<br />…....diamond sponsor package<br />Before the Event<br />Category Exclusivity <br />Sponsorship recognition in all local and national television spots<br />Sponsorship recognition on all radio and television commercials<br />Recognition on all press releases and press events as the Official Festival Host<br />Logo inclusion on all printed materials including flyers, banners, posters, and print advertising<br />One full page ad in local Hispanic newspaper (TBD)<br />Logo inclusion on 35 banners surrounding the venue<br />Promotional video on official website of the event<br />Contesting opportunities to promote your brand/product<br />Inclusion on Social Media promotions<br />.<br />After the Event<br /><ul><li>Event hosts wear your company shirt with logos throughout the event
  12. 12. Stage banner recognizing you as the event host
  13. 13. 2 stage banners featuring your logo
  14. 14. 35 banners surrounding venue
  15. 15. 30 public announcements throughout the event recognizing your company as host sponsor
  16. 16. Introduction of the ‘Chica Tropical’ contest by your company representative
  17. 17. 100 souvenir t-shirts featuring your logo given away during event
  18. 18. 2 booth spaces (10’ x 10’)
  19. 19. 5 VIP passes for stage front seating your guests (chairs & table provided)
  20. 20. 20 VIP passes
  21. 21. 20 general admission passes
  22. 22. 5 VIP parking passes
  23. 23. 10 After-party passes
  24. 24. Public recognition at After-party event</li></ul>.<br />
  25. 25. Feel the love of Colombia!<br />$16,000<br />…....platinum sponsor package<br />Before the Event<br />Category Exclusivity <br />Sponsorship recognition on all local and national television and spots<br />Recognition in all press releases and events<br />Logo inclusion on all printed materials including flyers, banners, posters, and print advertising<br />One half page ad in local Hispanic newspaper (TBD)<br />Logo inclusion on 10 banners surrounding the venue<br />Promotional video on official website of the event<br />Inclusion on Social Media promotions<br />.<br />During the Event<br /><ul><li>Event hosts wear your company shirt with logos throughout the event
  26. 26. 2 banners featuring your logo near stage
  27. 27. 16 banners surrounding venue
  28. 28. 16 public announcements throughout the event recognizing your sponsorship
  29. 29. 50 souvenir t-shirts featuring your logo given away during event
  30. 30. 2 booth spaces (10’ x 10’)
  31. 31. 5 VIP passes for stage front seating your guests
  32. 32. 15 VIP passes
  33. 33. 15 general admission passes
  34. 34. 3 VIP parking passes
  35. 35. 10 After-party passes</li></ul>.<br />
  36. 36. Feel the love of Colombia!<br />$10,000<br />…....gold sponsor package<br />Before the Event<br />Sponsorship recognition on all local and national television and spots<br />Recognition in all press releases and events<br />Logo inclusion on all printed materials including flyers, banners, posters, and print advertising<br />One quarter page ad in local Hispanic newspaper (TBD)<br />Inclusion on Social Media promotions<br />Recognition on official event website<br />.<br />During the Event<br /><ul><li>Event hosts wear your company shirt with logos throughout the event
  37. 37. 2 banners featuring your logo near stage
  38. 38. 7 banners surrounding venue
  39. 39. 10 public announcements throughout the event recognizing your sponsorship
  40. 40. 25 souvenir t-shirts featuring your logo given away during event
  41. 41. 1 booth space(10’ x 10’)
  42. 42. 10 VIP passes
  43. 43. 10 general admission passes
  44. 44. 2 VIP parking passes
  45. 45. 10 After-party passes</li></ul>.<br />
  46. 46. Feel the love of Colombia!<br />$7,000<br />…....silver sponsor package<br />Before the Event<br />Sponsorship recognition on all local and national television and spots<br />Recognition in all press releases and events<br />Logo inclusion on all printed materials including flyers, banners, posters, and print advertising<br />Inclusion on Social Media promotions<br />Recognition on official event website<br />.<br />During the Event<br /><ul><li>Event hosts wear your company shirt with logos throughout the event
  47. 47. 1 banners featuring your logo near stage
  48. 48. 5 public announcements throughout the event recognizing your sponsorship
  49. 49. 1 booth space(10’ x 10’)
  50. 50. 2 VIP passes
  51. 51. 1 VIP parking passes
  52. 52. 5 After-party passes</li></ul>.<br />
  53. 53. Feel the love of Colombia!<br />$1,000<br />…....logo sponsor package<br />Before the Event<br />Logo inclusion on all printed materials including flyers, banners, posters, and print advertising<br />Recognition on official event website<br />.<br />During the Event<br /><ul><li>Event hosts wear your company shirt with logos throughout the event
  54. 54. 5 public announcements throughout the event recognizing your sponsorship
  55. 55. 2 VIP passes </li></ul>.<br />
  56. 56. Feel the love of Colombia!<br />$1,000<br />…....vendor package<br />Category Booth Size Cost<br />Prepared Foods 10x20 $1,500<br />Prepared Foods 10x10 $1,000<br />Retail/Service 10x10 $1,000<br />Appetizers 10x10 $ 600<br />Arts & Crafts 10x10 $ 400<br />.<br /><ul><li> Tables, chairs and tents are not included
  57. 57. All booths include power, power cords not available.
  58. 58. One parking space and 3 passes provided per booth
  59. 59. Prepared food booths include hot water
  60. 60. All food handling requires hair nets, gloves, sanitary masks and ice</li></ul> makers. A list of requirements are available on the state’s <br /> department of health website.<br />
  61. 61. Feel the love of Colombia!<br />…....media kit<br />media partners<br />.<br />
  62. 62. Feel the love of Colombia!<br />…....contact us<br />For more information:<br />Jaime Criado<br />Production Manager<br />678-591-7233 <br />Edwin Garcia<br />Operations Manager<br />678-687-0554<br />Michael Pinzon<br />404-824-6807<br />XIOMARA GARCIA<br />Marketing Director<br />404-643-6057<br />.<br />
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