Ajc Print Portfolio_Nov2010

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  • When we talk about being Atlanta’s leading audience provider — we really mean it! In the DIGITAL space —we’re serving up users through: AJC.com Our partnership with Yahoo! — and their Atlanta audience. Our search engine marketing (SEM) capabilities to tap the top 5 search engines. Our partnerships with Adify and Yahoo! HotJobs. [Note: Adify is a vertical ad network platform that will be touched on later in the presentation.] Harvesting the power of each of these sources, we are able to be a true portal into the Atlanta online audience. In fact, our audience through AJC.com and Yahoo! in Atlanta is second only to Google. Add to that, the most sophisticated demographic, geographic, and behavioral targeting capabilities available today — all through us — at AJC Media Solutions. In PRINT — the AJC remains a strong audience provider, out-performing top-rated TV, radio, and local print publications in any typical week. [Note: Graph uses top TV and radio providers during their most popular time slots. Top 5 Cable includes: ESPN, TNT, Discovery Channel, USA, CNN] In DIRECT MARKETING capabilities —we are able to offer our standard co-operative mailers —Reach and Value Clipper, for example— and our newspaper inserts, PLUS stand-alone/solo mail with the capability to reach all of Atlanta or anywhere in the U.S. Our standard co-operative mailers already reach 1.5 million households in metro Atlanta, making us the number 1 direct mailer in Atlanta. Or , pair any one of these options with our print and/or digital products to cover your target market at rates of 80 to 90%, in most cases.. Each of our platforms are strong enough to stand-alone — but even more powerful when strategically combined! This is why I’m so excited about our offering —we’re giving you leading audience solutions — through one point-of-contact to strategically advise you on the combination that will generate increased results for you, as an advertiser.
  • Presenter’s Notes: New standard ad sizes represent 74% of all ad sizes run. Other sizes will remain available as requested – with premium pricing. This change is also about improving the layout of the newspaper – making it even more appealing to the eye of the reader – to ultimately increase engagement and results for the advertiser.
  • Presenter’s Notes: Front page ads on key sections offers you: Opportunity for breakthrough creative executions and unique campaigns that engage readers Ad exclusivity—yours is the only advertising content on the page Variety of section fronts available, enabling your message to be targeted to content (Sports, Business, etc.) High-impact opportunities to advertise date-based events key to your business Advertising Options: Front page ad unit only. Package that includes front page ad unit leading into full- or half-page in-section placement. Sizes Available (all ads include full color): Strip Ad / 6 col. x 3” “ Jewel” Box Ad / 2 col. x 5” Guidelines: Brand and/or image advertising is strongly recommended. The Publisher’s option to edit or reject section front page ads applies.
  • Presenter’s Notes: Important Note! Not subject to same requirements as insert ads and in-section ad placements. Potential efficiencies for the advertisers with faster turn-around time and potential investment/cost efficiencies.
  • Ajc Print Portfolio_Nov2010

    1. 1. Print Marketing Table of Contents <ul><li>The AJC Advantage </li></ul><ul><li>Our Newspaper Audience </li></ul><ul><li>Ad Options </li></ul><ul><li>Popular Sections </li></ul><ul><li>Package Prices </li></ul><ul><li>Specialty Products </li></ul><ul><li>Other Publications </li></ul>
    2. 2. The AJC: A Division of Cox Media Group Atlanta’s Only Integrated Media Provider Largest Local Audiences. Sources: 1) Scarborough Research - Atlanta CBSA (2010 R2); 2) Online: Nielsen NetRatings – Atlanta DMA (Q1 2010 Avg) THE AJC 50% of adults weekly 1 AJC DIRECT MARKETING 100% households anytime ajc.com/Yahoo! 75% of online users monthly 2 Advanced Customer Targeting. And, return on your ad investment.
    3. 3. The AJC: Largest Local Audiences Delivering the Most Buyers Scarborough Research 2008, Release 2 Recontact Study, Atlanta CBSAQ: Check the types of advertisements that prompted you to visit a store or online site in the past 3 months. Then check whether you made a purchase as a result of that advertisement. More Atlanta consumers were prompted to make a purchase after seeing an ad in the newspaper.
    4. 4. AJC Newspaper Delivery Footprint Includes 4 million adults representing 95% of retail spending in Atlanta’s core based statistical area (CBSA). Source: Experian/AGS from Alteryx (2010)
    5. 5. The AJC’s Reach of Atlanta Adults Delivering 1.7 Million Readers Weekly Source: Scarborough Research 2010 Release 1, Atlanta CBSA 40 spots on top 4 stations 100 spots on top 10 stns 50 spots on top 5 stns 5 Weekday + 1 Sunday In print alone – we continue to reach more audience than both television and radio.
    6. 6. The AJC – Delivered Daily More Affluent & Educated Audience Source: Scarborough Research 2010 Release 1, Atlanta CBSA   Atlanta Market Adults Daily AJC Readers Sunday AJC Readers Men 49% 48% 47% Women 51% 52% 53% Age 18-34 31% 20% 21% Age 35-54 42% 37% 42% Age 55+ 27% 43% 37% Median HH Income $66,524 $78,597 $69,667 White 66% 68% 65% Black/African American 29% 28% 32% Own home 71% 82% 77% Kids in HH 47% 38% 40% Married 56% 62% 61% College degree+ 31% 44% 37%
    7. 7. AJC Standard Ad Sizes Standard ads available in most sections. Two standard ads available on all section fronts including main page/section A.
    8. 8. Premium AJC Advertising Front Page Ads – Any Section <ul><li>Showcase product/service in a high-visibility section-front ad. </li></ul><ul><ul><li>Main/A-Section, Business, Sports, Living and more. </li></ul></ul><ul><ul><li>Strip (6c x 3”) or Box (2c x 5”) sizes. </li></ul></ul><ul><li>Create unique campaigns for continued reader engagement. </li></ul><ul><li>Enjoy single-advertiser exclusivity. </li></ul><ul><li>Be seen on dates important to your business. </li></ul>Note: Publisher has privilege to edit or reject section front ads.
    9. 9. AJC Dynamic Ad Sizes Daily Availability
    10. 10. Premium AJC Advertising Spadea Wrap <ul><li>Delivery Days </li></ul><ul><ul><li>Thu-Sun – Main/Metro </li></ul></ul><ul><ul><li>Sun – Living & Arts </li></ul></ul><ul><li>Audience: AJC Subscribers </li></ul><ul><li>Delivery Options: Full-Run </li></ul>Picture your ad as the lead feature of our newspaper or popular sections! SPADEA TRUCK 14.83”(9c) x 21” Available inside only.
    11. 11. Popular AJC Sections Main/A-Section <ul><li>Double-truck ad units (13c x 21”), available every day. </li></ul><ul><li>High visibility ad units (2c x7”), available every Sunday on page A2. </li></ul><ul><li>Page A3 units – up to ¼ page Sunday and ½ page daily. </li></ul>
    12. 12. Popular AJC Sections Advertiser-Dedicated Section <ul><li>High-impact position – placed immediately behind main/A-Section. </li></ul><ul><li>All-color – 6 to 8 pages (optional high-brite stock) </li></ul><ul><li>Available every day. </li></ul>Cover Inside
    13. 13. Popular AJC Sections Thursday Deal Spotter <ul><li>Delivery Day: Thursday </li></ul><ul><li>Audience: AJC Subscribers </li></ul><ul><li>Content: Shopping values, deals and steals, and best buys – well-suited for comparative shoppers. </li></ul><ul><li>Ad Options: Display </li></ul><ul><li>Delivery Options: Full-Run or Zoned </li></ul>Source: Scarborough Research – Deal Spotter delivery areas (2010 R2). WEEKDAY AJC READERSHIP BY DEAL SPOTTER ZONES 3 CENTRAL 246,400 NORTHEAST 84,800 NORTHSIDE 136,500 NORTHWEST 63,600
    14. 14. Weekday Readers – Central Zone Diverse, Affluent and Homeowners Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2). Profile of Weekday AJC Readers, not specific to a section.   Central Zone Adults 18+ Weekday AJC Readers Men 45% 46% Women 55% 54% Age 30+ 80% 88% Median HH Income $53,756 $75,743 White 37% 46% Black/African American 57% 50% Own home 64% 79% Kids in HH 38% 30% Married 42% 48% College degree+ 37% 46%
    15. 15. Weekday Readers – Northside Zone Affluent, Homeowners and Educated Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2). Profile of Weekday AJC Readers, not specific to a section.   Northside Zone Adults 18+ Weekday AJC Readers Men 52% 53% Women 49% 47% Age 30+ 81% 86% Median HH Income $90,366 $101,285 White 83% 87% Black/African American 11% 10% Own home 77% 83% Kids in HH 44% 38% Married 62% 68% College degree+ 49% 53%
    16. 16. Weekday Readers – Northeast Zone Affluent, Homeowners and Married Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2). Profile of Weekday AJC Readers, not specific to a section.   Northeast Zone Adults 18+ Weekday AJC Readers Men 49% 53% Women 51% 47% Age 30+ 78% 88% Median HH Income $77,836 $92,142 White 73% 72% Black/African American 21% 23% Own home 82% 88% Kids in HH 50% 46% Married 63% 71% College degree+ 34% 38%
    17. 17. Weekday Readers – Northwest Zone Affluent, Homeowners and Educated Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2). Profile of Weekday AJC Readers, not specific to a section.   Northwest Zone Adults 18+ Weekday AJC Readers Men 50% 52% Women 51% 48% Age 30+ 80% 94% Median HH Income $66,027 $70,490 White 79% 86% Black/African American 17% 9% Own home 77% 89% Kids in HH 43% 40% Married 60% 69% College degree+ 30% 42%
    18. 18. Popular AJC Sections Friday Go Guide <ul><li>Delivery Day: Friday </li></ul><ul><li>Audience: Daily AJC Subscribers </li></ul><ul><li>Content: A weekend entertainment and dining source including dining and movie reviews, spotlights on the hottest acts and best live music, comics, Dear Abby, puzzles, and TV listings. </li></ul><ul><li>Ad Options: Display </li></ul><ul><li>Delivery Options: Full-Run </li></ul>Appeals to a diverse audience – younger adults, families and on-the-go Atlantans!
    19. 19. Popular AJC Sections Sunday Comics <ul><li>Delivery Day: Sunday </li></ul><ul><li>Audience: AJC Sunday Subscribers </li></ul><ul><li>Content: Classics like Blondie and Beetle Bailey, as well as newer strips like Baby Blues and Fox Trot. </li></ul><ul><li>Ad Options: Display or Insert </li></ul><ul><li>Delivery Options: Full-Run </li></ul>Attracts readers of all ages – and coupon-cutters too!
    20. 20. Popular AJC Sections Sunday ajcTVweekly <ul><ul><li>Front Cover: 6c x 3” </li></ul></ul><ul><ul><li>Back Cover: 3c x 9.85” </li></ul></ul>For an entire week, front and back page ads get seen each time it’s picked up!
    21. 21. Popular AJC Sections Sunday Living & Arts <ul><li>Delivery Day: Sunday </li></ul><ul><li>Audience: AJC Sunday Subscribers </li></ul><ul><li>Content: Popular columns (e.g., Dear Abby) and stories related to travel, shopping, entertainment, movies, books, and lifestyle, plus the crossword. </li></ul><ul><li>Ad Options: Display </li></ul><ul><li>Delivery Options: Full-Run or Zoned </li></ul>Scarborough Research - Atlanta CBSA (2010 R1) SUNDAY AJC READERS Under Age 55 63% Age 55+ 37% Median HH Income $69,667 White 65% Black/African American 32% Own home 77% Kids in HH 40% Married 61% College degree+ 37%
    22. 22. Sunday AJC Readers – Northside Zone Affluent, Homeowners and Educated Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1). Profile of Sunday AJC Readers, not specific to a section .   Northside Adults 18+ Sunday AJC Readers Men 50% 53% Women 50% 47% Median Age 43 48 Median HH Income $88,794 $96,185 White 81% 84% Black/African American 13% 12% Own home 77% 84% Kids in HH 46% 42% Married 62% 66% College degree+ 48% 57%
    23. 23. Sunday AJC Readers – Central Zone Diverse, Affluent and Homeowners Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1). Profile of Sunday AJC Readers, not specific to a section .   Central Adults 18+ Sunday AJC Readers Men 46% 44% Women 54% 56% Median Age 44 50 Median HH Income $57,768 $66,391 White 38% 43% Black/African American 57% 56% Own home 64% 75% Kids in HH 38% 35% Married 43% 46% College degree+ 35% 37%
    24. 24. Sunday AJC Readers – Gwinnett Zone Affluent, Homeowners and Married Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1). Profile of Sunday AJC Readers, not specific to a section .   Gwinnett Zone Adults 18+ Sunday AJC Readers Men 50% 49% Women 50% 51% Median Age 43 49 Median HH Income $81,296 $89,265 White 76% 79% Black/African American 18% 16% Own home 84% 84% Kids in HH 49% 45% Married 66% 70% College degree+ 34% 38%
    25. 25. Sunday AJC Readers – Northwest Zone Affluent Homeowners Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1). Profile of Sunday AJC Readers, not specific to a section .   Northwest Zone Adults 18+ Sunday AJC Readers Men 50% 48% Women 50% 52% Median Age 43 51 Median HH Income $69,362 $80,049 White 80% 78% Black/African American 16% *18.2 Own home 79% 86% Kids in HH 45% 43% Married 63% 67% College degree+ 30% 34%
    26. 26. Reach + Frequency Ad Package Local Business PLUS Drive brand/store traffic or announce a new product/location/sale! <ul><li>Delivery Days: Monday-Saturday </li></ul><ul><li>Audience: AJC Subscribers </li></ul><ul><li>Content: Any </li></ul><ul><li>Ad Options: Display </li></ul><ul><li>Delivery Option: Full-Run </li></ul>PRICE PER MONTH PACKAGES 16 ADS IN 30 DAYS 48 ADS IN 90 DAYS 3.22 (2c) x 2” $2,997/mos $2,770/mos 3.22 (2c) x 3.5” $4,995/mos $4,500/mos 3.22 (2c) x 5” $6,882/mos $6,200/mos
    27. 27. AJC Specialty Products Sticky Note Ads <ul><li>Delivery Days: Any </li></ul><ul><li>Audience: AJC Subscribers </li></ul><ul><li>Delivery Options: Full-Run or Zoned </li></ul>13 Available Zones
    28. 28. AJC Specialty Products Ad Bags <ul><li>Delivery Day: Any day of the week </li></ul><ul><li>Audience: AJC Subscribers or Non-Subscribers receiving Evening Edge/Reach. </li></ul><ul><li>Delivery Options: Full-run, targeted by ZIP codes (AJC/Reach), or zoned (Evening Edge/Reach). </li></ul><ul><li>Minimum Quantity: 100,000 </li></ul>A unique, colorful opportunity to reach consumers before they read the content!
    29. 29. Other AJC Print Publications Evening Edge Weekend Planning Guide <ul><li>Delivery Day: Thursday </li></ul><ul><li>Audience: 375,000 non-AJC-subscriber households with $50K+ income. </li></ul><ul><li>Content: Easy meal plans, local shopping and coupons, community events, parenting tips, healthy living advice, and quick weekend getaways </li></ul><ul><li>Ad Options: Display or Insert </li></ul><ul><li>Delivery: Full-Run or Zoned </li></ul>Ad and delivery options offer flexibility for any-sized budget!
    30. 30. Other AJC Print Publications Mundo Hispanico <ul><li>Delivery Day: Thursday </li></ul><ul><li>Audience: + 70K distributed to 18 counties in Atlanta, Gainesville and Athens via 2K strategically-located racks. </li></ul><ul><li>Content: Local and world news focused on topics of interest to Hispanic readers. </li></ul><ul><li>Delivery Options: Full-run or zoned – West, Northeast and DeKalb/South. </li></ul>Georgia’s oldest and largest free Spanish publication!
    31. 31. Other AJC Print Publications Buyers Edge Select <ul><li>Delivery Day: Sunday </li></ul><ul><li>Audience: 12K opt-in subscribers. </li></ul><ul><li>Content: Shopping, trends, consumer tips, and savings from local retailers/ national manufacturers; plus nationally-recognized PARADE magazine and popular bargain-hunting content from the AJC. </li></ul><ul><li>Delivery Options: ZIP codes. </li></ul>
    32. 32. The AJC Advantage One Contact Daily AJC Sunday AJC Largest Local Audience Creative Ad Options Engaging Content Flexible Delivery Days Multiple Delivery Options PLUS Digital & Direct Marketing

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