Transcript of "Profile Perfect - Your Image, Your Brand"
Putting Your Best Face[book] Forward
Photo by: Tina Issa (Flickr)
Social media platforms play a significant role in
how individuals are defined by others and
Photo by: Julie (BrandTwist)
“I share, therefore I am.” – Sherry Turkle
The new philosophy has become:
But the real question is,
which profile picture will
get me more likes?
Photo from: Paul Floyd (Flickr)
When creating our digital personas, we choose to
share the best parts of ourselves and our lives.
Photo by: Digital McGyver
Photo by: Paige Baumgartner
Photo by: Paige Baumgartner
Photo by: infocurse.com
“We’ve always cherry picked what we
share online, but more than ever, what
you see isn’t what you get.” – Bianca Bosker
Photo by: Shianux (Flickr)
Photo by: Christopher Aigner
allows us to
alter our image.
Many people think of their online
identity as a distinct entity.
Photo by: Sabrina Espinol
Globe and Mail columnist tweeted:
Photo Retrieved from Twitter
However, everything you
post online is a piece of the
puzzle that creates your
image. Your online business
persona isn’t limited to
Photo by: Yoel Ben-Avraham (Flickr)
“The bottom line is that today we can judge
people without even meeting them. You may
not have the opportunity to impress me in
person because I have already formed my
opinion of you based on what I find online.” –
C.E.O Krista Nehe
Photo by: Suspenseful (Tumblr)
What you post online cannot be
erased, even if you click delete.
Photo by: Amar Toor
Photo by:Wesleyan University
“Think about what people are doing on
Facebook today. They're building an image
and identity for themselves, which in a
sense is their brand.” – Mark Zuckerberg
Photo by: BrandYourself
Photo by: Dale Spencer (flickr)
Photo by: The Zeus of Marketing
Photo by: Erika Glasier (Flickr)
Like every debate, there are two sides.
make us feel
ourselves in a
– Psychology Today
- Christopher Carpenter
Photo by:Tim Biesbrouck
“Unlike a mirror,
which reminds us of
who we really are
and may have a
negative effect on
self-esteem if that
match with our idea,
Facebook can show
a positive version
– Jeffery Hancock
Photo by: SuretoShine (Flickr)
“Despite the name
'social networks,' much
user activity on
networking sites is self-
focused.”– Brittany Gentile UGA
Photo by: Edwin Vlems
No matter which side of the debate
you’re on, there is no denying social
media impacts our self-image.
Photo by: Yummistyle
Photo by: Reisha Baker
Others worry it
self-esteemPhoto by: Leslie Goldman
We can focus on all the potential issues
social media may cause…
…or find ways to better
leverage the benefits it offers.Photo by: Liran
Namely, we can leverage the branding tools
literally at our fingertips!
Photo by: Jeff Schmitt
Social media allows you to create a
digital self portrait.
How will you draw yourself?
Photo by: Stephen WiltshirePhoto by:
Photo by: Digitalidenitity.com
“The Flight From Conversation” The New York Times
“New Selfie-Help Apps Are Airbrushing Us All Into Fake Instagram
Perfection” Huffington Post
“How does your online persona match with ‘real’ life?” The Globe and
“Personal Branding: Why You Need a Personal Brand Online” Launch
“Social Media’s Dual-Edged Sword: Narcissism vs. Self-Esteem”
“Is Facebook Good Or Bad For Your Self-Esteem?” Psychology Today
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