The media represents women in a sexualised
manner. Through this essay the main focus will be
an analysis of how women have been represented
through the media. This essay will explore how
women have been represented in adverts, film,
magazines and TV news.
Magazines contain a range of representation of
women. Within men’s magazines, women are presented
as sexualised objects. Examples of women being
presented this way can be seen in Nut, Zoo and Playboy
magazines. The women are usually dressed to impress
in minimal clothing and attract the male audience.
Sometimes, the women are lying down and sitting
provocatively on chairs. These magazines encourage
younger men to also have unrealistic views of women.
By men looking at these images, it presents a bad view
of women as they end up being sexual objects. As a
result, men want a girlfriend who has the same
representation as the magazine.
In women’s magazines, the main aim is to present
information about dieting, fashion, make up and
information on how to please a man. Again, this is to
do with how men feel women should look like and be
presented on a day-to-day basis. Men such as Rupert
Murdoch own these magazines and this shows the male
ideal view of women. Examples of magazines that
present women as having to be skinny, pretty and the
weaker sex include; Maine Claire, Tatler and Vogue.
These magazines will advertise make up and
fashionable clothing that is provocative, encouraging
women to be attractive to men.
Men only see this view on women
by how the magazine present itself.
The magazine also leaves the male
audience wanting more. The effect
this magazine gives to men are that
is how the human body of all
women look like and should look
The unrealistic view that they give
to the male audience. This also
show that the man only thinks they
are an object and has no mind.
Most of the women used has little or no
Also most of the women used are
blonde, skinny and tall.
The women used in this magazine shows the
women what she should be.
The magazine show celebrate that have been
used to make women want to be them.
The magazine air brushes the women, so she
look better then she is.
Air Brush picture
Sexual way of clothing
Showing parts of the body to show
what you could look like
The way that the main person in the
magazine is standing shows her
Advertisements selling a range of
products via billboards, TV adverts,
magazines and poster, generally using
women as the focus, are presented as
an eye-catching prop. Usually, the
representations of sexualised women
are within car and deodorant
advertisements. The women are used as
props within the adverts.
An example is the Lynx advert where
all these beautiful women run towards
the man because he is using lynx,
which would therefore make him more
attractive to women. Men would
therefore want to buy this product
after seeing women surrounding a
geeky man because of the deodorant he
Films contain a range of representation of women within
each genre. The genres that contain the media presentation
of women are horror, action and chick flicks. The
representation within the film are to catch the minds of men.
They used women's body's to attract the male audience.
Within the film the acutest are mainly skinny, pretty and
sexualise by men. Therefore horror movies represent
women as the weaker sex by brutally killing within the film
only at women. Where as men die quietly and not much
pain. Most horror film show women in little or no clothing
and many horror has shower scene within the film (nudity
scene). Also action films use women as an object or there
arm candy. As James bond film use skinny blonde or
brunette women as his lovers. Most of the women used in
the films are dressed seductively with skin tight revealing
As this James Bond poster show
James bond the main character
with a young blond women. That
has been sexual with hardly any
clothes on. Also the women is
sitting in a provocatively way
what shows that they are lovers.
This give the male point of view
that women can only be one
A blond sexualised women
that has been presented
with little clothing on.
This James bond poster also show the
women being sexualise by the men but
they use to male actor to sexualise her
as the male audience want to be him
because he gets all of the women. This
poster uses a brunette women that is
skinny and this show a men point of
view not just on blond women but
Brunette women with no
clothes on up close with the
male actor being
sexualised by the male and
the audience views.
News and TV contain a range of representation
of women. Women presenters are always up to
their mid thirties and then leave because there
not young any more. When men can present in
till they are unable to work in there 60s. The
women what have presented on news is to
attract the male audience to watch the news for
the women. The TV presenters are pretty and
skinny. An example of a presenter is Ulrika
Jonson, started off as a young presenter and as
she became older people lost interest in her.
The women presented in news stories are often
reported for being brutally murdered or missing.
Also when the presenters get old they get
materials that make them look younger to keep
there jobs within the media.
She is more sexual as she was younger.
Using the were she dressed, make up and men around
The man embracing her.
The colours she uses
show her looking
Revealing clothing and how she
wears her clothing.
Make-up used and how the make-up has
been put on.
The uses of make-up and the clothes she wears and how she is
Clothes she wears and how she
The way she stands and presents herself.