government iswhat we dotogether
Questions • How do we get citizens to value the work that localgovernment does, while still holding them accountable to do...
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies
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Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies

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  • It also has a web and mobile app called CC, we didn’t write this So one day, this report came in [SLIDE] Possum in my trash can, can’t tell if it’s dead.  How do I get this removed? Except what happens on CC is different.   But instead of one way, others can see these reports, and someone did notice this one, and then there was a reply on the system
  • But instead of one way, others can see these reports, and someone did notice this one, and then there was a reply on the system Locate trash can behind house. Possum? Check. Living? Yep. Turned the trash can on its side. Good night, sweet possum.
  • How did Al come to be soliciting help? A team of fellows was in Boston last February, and they noticed that the city doesn’t dig these out. They’re struggling just to plow the streets But one fellow, named EMO noticed SOMETHING else that people were shoveling sidewalks right next to the hydrants
  • So he did what any good developer would do, he wrote an app. It lets you adopt a hydrant, agree to dig it out, you get to name it, if you don’t someone can steal it from you, got some game dynamics
  • So he did what any good developer would do, he wrote an app. It lets you adopt a hydrant, agree to dig it out, you get to name it, if you don’t someone can steal it from you, got some game dynamics
  • Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies

    1. 1. government iswhat we dotogether
    2. 2. Questions • How do we get citizens to value the work that localgovernment does, while still holding them accountable to dobetter?• How do we get citizens to understand their own criticalrole local government, and see themselves as hands, aswell as the voices?• How do we get citizens to value doing things likestreetlights and road maintenance together?• What would society look like if we felt aboutgovernment the way we feel about our iPhones?

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