Creating excellent posters: Apple tree

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Creating excellent posters: Apple tree

  1. 1. Thomas Hamm Sherman Paggi
  2. 2. 1. Fonts 2. Graphics 3. Color 4. Layout 5. Special Effects 6. Logo Usage
  3. 3. <ul><li>Fonts </li></ul><ul><li>Masculine/Feminine </li></ul><ul><li>Serifs </li></ul><ul><li>Display </li></ul><ul><li>Hyphenation </li></ul><ul><li>Don’t </li></ul><ul><li>Justification </li></ul><ul><li>Full v. Left </li></ul><ul><li>Consistency </li></ul><ul><li>Headline, sub-head, body text </li></ul><ul><li>When to use all caps </li></ul><ul><li>Long Titles </li></ul>
  4. 16. Bold button
  5. 17. http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp
  6. 18. 1. Resolution 2. Raster/Vector 3. Image/File size 4. Scaling 5. Screen v. Print
  7. 19. Resolution
  8. 20. Raster v. Vector
  9. 21. Vector points
  10. 22. Pixels
  11. 23. Scaling
  12. 24. Scaling
  13. 25. <ul><li>• White light made up of RGB </li></ul><ul><li>• Printed Materiel in CYMK </li></ul><ul><li>• Color Wheel </li></ul><ul><li>• Complimentary colors v. Analogous </li></ul><ul><ul><li>• Natural color pairings </li></ul></ul><ul><ul><li>• No yellow over white </li></ul></ul><ul><ul><li>• No red with green </li></ul></ul>
  14. 26. RGB {Red Green Blue}
  15. 27. CMYK {Cyan Magenta Yellow Black}
  16. 28. Color Wheel
  17. 29. Complimentary colors
  18. 30. Eye vibration
  19. 31. Yellow over White
  20. 32. http://www.degraeve.com/color-palette/
  21. 33. <ul><li>• Don't layout in Photoshop </li></ul><ul><ul><li>• Large layered file size </li></ul></ul>
  22. 36. <ul><li>• Dominate Headlines </li></ul><ul><ul><li>• Often to small or long </li></ul></ul><ul><ul><li>• What's the point of the poster </li></ul></ul><ul><li>• Too many separate box, poor flow </li></ul>
  23. 37. <ul><li>• Use in moderation </li></ul><ul><li>• Do not shadow everything </li></ul><ul><li>• No 3-D Superman text </li></ul><ul><li>• Background fades </li></ul><ul><ul><li>• Often have trouble printing </li></ul></ul><ul><ul><li>• Also may increase file size </li></ul></ul><ul><li>• PDFs and problems with Transparencies </li></ul>
  24. 38. Artifacts
  25. 39. Artifacts
  26. 40. Artifacts
  27. 41. Artifacts
  28. 42. Artifacts
  29. 43. JPEG v. GIF
  30. 44. JPEG v. GIF
  31. 53. MUSC Standards Guide http://mcintranet.musc.edu/graphicstandards/index.htm Art Services Powerpoint Templates http://academicdepartments.musc.edu/art_services/templates.htm
  32. 54. Art Services has taken care of a lot of the setup for you already http://academicdepartments.musc.edu/art_services Art Services can make make minor changes, but they do charge for their services. The Library has software, facilities and will provide guidance, but is focused on enabling you to create you own poster.
  33. 56. <ul><li>1. Do Not switch from one version to another in Powerpoint. </li></ul><ul><ul><li>If it was created in 2003, use 2003… If it was created in 2007, use the 2007 version… just be sure to let the printer know which, so they’re opening in the right one. </li></ul></ul><ul><li>2. Do touch base with the person doing the printing </li></ul><ul><li>3. Do not use more than 3 font families in one publication! </li></ul><ul><li>4. Do not use hyphenation! </li></ul><ul><li>5. Do not use crazy color schemes </li></ul><ul><li>6. Do not surround everything with a box </li></ul><ul><li>7. Do not use 50 gigantic image files in one poster </li></ul><ul><li>8. Do not use “fancy” or “pretty” fonts for your entire poster </li></ul><ul><li>9. Do not use the MUSC logo improperly </li></ul><ul><li>10. Do refer to the graphic standard </li></ul>
  34. 57. <ul><li>Do make use of available resources </li></ul><ul><ul><li>• Art Services </li></ul></ul><ul><ul><li>• Print Shop </li></ul></ul><ul><ul><li>• Library </li></ul></ul><ul><ul><li>• Design Resources like myself </li></ul></ul><ul><li>Do not trust that just because it looked good when you saved it onto your flash drive, that EVERY WORD doesn’t need to be proofed before getting a poster printed. </li></ul>

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