Using Twitter To Market Your Organization
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Using Twitter To Market Your Organization



Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.



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  • Handout: <br /> Ways to Use Twitter
  • Handout: <br /> Ways to Use Twitter
  • Location. Tell people where they can find you. <br /> Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business. <br /> Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life. <br />
  • Customers <br /> Potential customers <br /> Neighborhood or community businesses <br /> Trade or professional organizations <br /> People who inspire you <br /> People you talk with the most <br /> A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private. <br />

Using Twitter To Market Your Organization Presentation Transcript

  • 1. Using Your Organization To Promote Twitter June 4-5, 2014
  • 2. Get these slides here::
  • 3. Twitter 101
  • 4. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
  • 5. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO;
  • 6. Twitter Benefits for Biz • Low cost • Speed of feedback • Potential reach of message • Customer engagement/service • Track what people are saying about your business • Create buzz around upcoming events • Promote your business and other content you create
  • 7. Is Twitter Right for You? Source: Pew Research Center; • 16% of Internet users are on Twitter • Men & women are equally likely to use Twitter (6% each) • Ages 18-29 = 27% • Ages 30-49 = 16% • Ages 50-64 = 10% • Ages 65+ = 2%
  • 8. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets Cover Photo
  • 9. Profile Photo or Avatar User name or handle Hashtag Mention Anatomy of a Tweet Shortened URL Retweet
  • 10. Complete Your Profile
  • 11. Follow People • Your customers • Your business partners, suppliers, contractors and vendors • Your competitors or peers • Trade or professional organizations for your industry • Businesses in your neighborhood • Businesses run by people you know (your professional network)Source:
  • 12. Start Talking • Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source:
  • 13. Connect Your Online Presence
  • 14. Connect Your Online Presence Source:
  • 15. Share Photos Source:
  • 16. Share Photos Source:
  • 17. Organize People You Follow Into Lists
  • 18. Use #Hashtags Use hashtags in your marketing to help people find your business and the conversations around it. #
  • 19. Use Twitter for Market Research
  • 20. Use Twitter for Market Research
  • 21. Twitter Page Setup
  • 22. Twitter Setup 1. Go to 2. Enter your name, password, and email address 3. Click on the “Sign Up for Twitter” button 4. Create a username 5. Click on “Create my Account”
  • 23. Twitter Setup (cont’d) 6. Click on the gear icon at the top right and select “Settings” a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) Upload a profile photo 2) Upload a header photo 3) Enter real name/business name 4) Enter actual location (Ex: Lufkin, TX) 5) Enter website URL 6) Enter bio – VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image
  • 24. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people
  • 25. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world you’re on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like to save space & for tracking d. Reply to someone e. RT someone else’s content
  • 26. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page – hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters
  • 27. Twitter 201
  • 28. Scheduling
  • 29. Scheduling on HootSuite
  • 30. Scheduling on HootSuite 1 2
  • 31. Scheduling on HootSuite 3 4 5
  • 32. Scheduling on HootSuite
  • 33. Scheduling on HootSuite
  • 34.
  • 35.
  • 36. Promotion Budget
  • 37. Promoted Accounts
  • 38. Promoted Tweets
  • 39. Can I Help? Call Me!
  • 40. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873