Using Social Media To Drive Website Traffic
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Using Social Media To Drive Website Traffic

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Presentation given at the Texas Midwest Community Network in Abilene, TX on October 23, 2013. The presentation is entitled "Using Social Media To Drive Website Traffic".

Presentation given at the Texas Midwest Community Network in Abilene, TX on October 23, 2013. The presentation is entitled "Using Social Media To Drive Website Traffic".

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  • Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
  • If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
  • Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.

Transcript

  • 1. Using Social Media to Drive Website Traffic Texas Midwest Community Network October 23, 2013 Abilene, Texas
  • 2. Get these slides here: : http://sarahtpage.com/TMCN/
  • 3. 71% of social media users are more likely to purchase from a brand they follow online Source: All Twitter
  • 4. Website Marketing Your website should be the hub of your online marketing
  • 5. Integrate Social with Web
  • 6. Integrate Social with Web From this …
  • 7. Integrate Social with Web … to this.
  • 8. Include a Bio and URL
  • 9. Use a URL Shortener
  • 10. Add Social Share Buttons
  • 11. E-mail Marketing
  • 12. Pinterest
  • 13. You May Have Seen This
  • 14. But Have You Seen This?
  • 15. How Pinterest Works
  • 16. Drive sales to your website!
  • 17. Advertise with Twitter
  • 18. http://ads.twitter.com
  • 19. Twitter Targeting
  • 20. Promoted Tweets
  • 21. Promotion Budget
  • 22. Promoted Tweets
  • 23. Can I Help? Call Me!
  • 24. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
  • 25. Thank You! Questions?