Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
Using Social Media To Drive Website Traffic
Media to Drive
Texas Midwest Community Network
October 23, 2013
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71% of social media users are more likely to
purchase from a brand they follow online
Source: All Twitter
the hub of
Sarah Page, Principal
Sarah T. Page Consulting, LLC