Using Instagram To Market Your Organization

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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • Using Instagram To Market Your Organization

    1. 1. Using Market Your Organization to June 4-5, 2014
    2. 2. Get these slides here:: http://sarahtpage.com/MidwestForts/
    3. 3. Step 1: Open Instagram / Take a photo
    4. 4. Step 2: Add #MidwestForts tag
    5. 5. Step 3: Upload to Instagram
    6. 6. Step 4: Stay tuned
    7. 7. is no dummy.
    8. 8. • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    9. 9. Apply Instagram Filters
    10. 10. From this … … to this!
    11. 11. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    12. 12. Instagram Content
    13. 13. Instagram Content
    14. 14. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    15. 15. Tips for Better Instagram Photography
    16. 16. Shoot in the Golden Hour
    17. 17. Get Closer
    18. 18. Change Your Perspective
    19. 19. Use Text Overlays
    20. 20. Use the Rule of Thirds
    21. 21. Use Leading Lines
    22. 22. Try Interesting Angles
    23. 23. Instagram for Business: Best Practices
    24. 24. Show Us “How To”
    25. 25. Take Us Behind the Scenes
    26. 26. Use Hashtags and Calls To Action
    27. 27. #ThrowbackThursday or #TBT
    28. 28. Feature Brand Advocates
    29. 29. Feature Brand Advocates
    30. 30. Host a Contest
    31. 31. Reward Customers
    32. 32. 10 TIPS: Instagram for Destinations
    33. 33. 1. Show What Visitors Can Do
    34. 34. 2. Introduce Your Staff
    35. 35. 3. Feature Your Visitors
    36. 36. 4. Add User-generated Content
    37. 37. 5. Use #Hashtags
    38. 38. 6. Make an Emotional Connection
    39. 39. 7. Showcase Scenic Beauty
    40. 40. 8. Teach Us Something
    41. 41. 9. Highlight Local Partners
    42. 42. 10. Make It Fun!
    43. 43. Watch This
    44. 44. Setting Up Your Account
    45. 45. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    46. 46. 2. Click “Register” to create a new account Set Up Your Account
    47. 47. 3. Create a user name and password Set Up Your Account
    48. 48. 4. Find Facebook friends Set Up Your Account
    49. 49. 5. Edit your profile and add a bio Set Up Your Account
    50. 50. 6. Connect to social Set Up Your Account
    51. 51. 6. Connect to social (cont’d) Set Up Your Account
    52. 52. 7. Follow users Set Up Your Account
    53. 53. 8. Capture or upload a photo Using Instagram
    54. 54. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    55. 55. 10.Add filters and borders Using Instagram Filters Special Effects
    56. 56. 11.Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    57. 57. Can I Help? Call Me!
    58. 58. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    59. 59. Let’s Go Practice!

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