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Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
Using Instagram To Market Your Organization
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Using Instagram To Market Your Organization

514

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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Published in: Social Media, Technology, Business
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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • Transcript

    • 1. Using Market Your Organization to June 4-5, 2014
    • 2. Get these slides here:: http://sarahtpage.com/MidwestForts/
    • 3. Step 1: Open Instagram / Take a photo
    • 4. Step 2: Add #MidwestForts tag
    • 5. Step 3: Upload to Instagram
    • 6. Step 4: Stay tuned
    • 7. is no dummy.
    • 8. • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    • 9. Apply Instagram Filters
    • 10. From this … … to this!
    • 11. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    • 12. Instagram Content
    • 13. Instagram Content
    • 14. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    • 15. Tips for Better Instagram Photography
    • 16. Shoot in the Golden Hour
    • 17. Get Closer
    • 18. Change Your Perspective
    • 19. Use Text Overlays
    • 20. Use the Rule of Thirds
    • 21. Use Leading Lines
    • 22. Try Interesting Angles
    • 23. Instagram for Business: Best Practices
    • 24. Show Us “How To”
    • 25. Take Us Behind the Scenes
    • 26. Use Hashtags and Calls To Action
    • 27. #ThrowbackThursday or #TBT
    • 28. Feature Brand Advocates
    • 29. Feature Brand Advocates
    • 30. Host a Contest
    • 31. Reward Customers
    • 32. 10 TIPS: Instagram for Destinations
    • 33. 1. Show What Visitors Can Do
    • 34. 2. Introduce Your Staff
    • 35. 3. Feature Your Visitors
    • 36. 4. Add User-generated Content
    • 37. 5. Use #Hashtags
    • 38. 6. Make an Emotional Connection
    • 39. 7. Showcase Scenic Beauty
    • 40. 8. Teach Us Something
    • 41. 9. Highlight Local Partners
    • 42. 10. Make It Fun!
    • 43. Watch This
    • 44. Setting Up Your Account
    • 45. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    • 46. 2. Click “Register” to create a new account Set Up Your Account
    • 47. 3. Create a user name and password Set Up Your Account
    • 48. 4. Find Facebook friends Set Up Your Account
    • 49. 5. Edit your profile and add a bio Set Up Your Account
    • 50. 6. Connect to social Set Up Your Account
    • 51. 6. Connect to social (cont’d) Set Up Your Account
    • 52. 7. Follow users Set Up Your Account
    • 53. 8. Capture or upload a photo Using Instagram
    • 54. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    • 55. 10.Add filters and borders Using Instagram Filters Special Effects
    • 56. 11.Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    • 57. Can I Help? Call Me!
    • 58. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    • 59. Let’s Go Practice!

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