Using Instagram To Market Your Organization

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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.

Transcript

  • 1. Using Market Your Organization to June 4-5, 2014
  • 2. Get these slides here:: http://sarahtpage.com/MidwestForts/
  • 3. Step 1: Open Instagram / Take a photo
  • 4. Step 2: Add #MidwestForts tag
  • 5. Step 3: Upload to Instagram
  • 6. Step 4: Stay tuned
  • 7. is no dummy.
  • 8. • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
  • 9. Apply Instagram Filters
  • 10. From this … … to this!
  • 11. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
  • 12. Instagram Content
  • 13. Instagram Content
  • 14. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
  • 15. Tips for Better Instagram Photography
  • 16. Shoot in the Golden Hour
  • 17. Get Closer
  • 18. Change Your Perspective
  • 19. Use Text Overlays
  • 20. Use the Rule of Thirds
  • 21. Use Leading Lines
  • 22. Try Interesting Angles
  • 23. Instagram for Business: Best Practices
  • 24. Show Us “How To”
  • 25. Take Us Behind the Scenes
  • 26. Use Hashtags and Calls To Action
  • 27. #ThrowbackThursday or #TBT
  • 28. Feature Brand Advocates
  • 29. Feature Brand Advocates
  • 30. Host a Contest
  • 31. Reward Customers
  • 32. 10 TIPS: Instagram for Destinations
  • 33. 1. Show What Visitors Can Do
  • 34. 2. Introduce Your Staff
  • 35. 3. Feature Your Visitors
  • 36. 4. Add User-generated Content
  • 37. 5. Use #Hashtags
  • 38. 6. Make an Emotional Connection
  • 39. 7. Showcase Scenic Beauty
  • 40. 8. Teach Us Something
  • 41. 9. Highlight Local Partners
  • 42. 10. Make It Fun!
  • 43. Watch This
  • 44. Setting Up Your Account
  • 45. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
  • 46. 2. Click “Register” to create a new account Set Up Your Account
  • 47. 3. Create a user name and password Set Up Your Account
  • 48. 4. Find Facebook friends Set Up Your Account
  • 49. 5. Edit your profile and add a bio Set Up Your Account
  • 50. 6. Connect to social Set Up Your Account
  • 51. 6. Connect to social (cont’d) Set Up Your Account
  • 52. 7. Follow users Set Up Your Account
  • 53. 8. Capture or upload a photo Using Instagram
  • 54. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
  • 55. 10.Add filters and borders Using Instagram Filters Special Effects
  • 56. 11.Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
  • 57. Can I Help? Call Me!
  • 58. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  • 59. Let’s Go Practice!