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Using Instagram To Market Your Organization
 

Using Instagram To Market Your Organization

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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.

Using Instagram To Market Your Organization Using Instagram To Market Your Organization Presentation Transcript

  • Using Market Your Organization to June 4-5, 2014
  • Get these slides here:: http://sarahtpage.com/MidwestForts/
  • Step 1: Open Instagram / Take a photo
  • Step 2: Add #MidwestForts tag
  • Step 3: Upload to Instagram
  • Step 4: Stay tuned
  • is no dummy.
  • • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
  • Apply Instagram Filters
  • From this … … to this!
  • Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
  • Instagram Content
  • Instagram Content
  • •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
  • Tips for Better Instagram Photography
  • Shoot in the Golden Hour
  • Get Closer
  • Change Your Perspective
  • Use Text Overlays
  • Use the Rule of Thirds
  • Use Leading Lines
  • Try Interesting Angles
  • Instagram for Business: Best Practices
  • Show Us “How To”
  • Take Us Behind the Scenes
  • Use Hashtags and Calls To Action
  • #ThrowbackThursday or #TBT
  • Feature Brand Advocates
  • Feature Brand Advocates
  • Host a Contest
  • Reward Customers
  • 10 TIPS: Instagram for Destinations
  • 1. Show What Visitors Can Do
  • 2. Introduce Your Staff
  • 3. Feature Your Visitors
  • 4. Add User-generated Content
  • 5. Use #Hashtags
  • 6. Make an Emotional Connection
  • 7. Showcase Scenic Beauty
  • 8. Teach Us Something
  • 9. Highlight Local Partners
  • 10. Make It Fun!
  • Watch This
  • Setting Up Your Account
  • 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
  • 2. Click “Register” to create a new account Set Up Your Account
  • 3. Create a user name and password Set Up Your Account
  • 4. Find Facebook friends Set Up Your Account
  • 5. Edit your profile and add a bio Set Up Your Account
  • 6. Connect to social Set Up Your Account
  • 6. Connect to social (cont’d) Set Up Your Account
  • 7. Follow users Set Up Your Account
  • 8. Capture or upload a photo Using Instagram
  • 9. Scale and crop Using Instagram Pinch, enlarge, and drag
  • 10.Add filters and borders Using Instagram Filters Special Effects
  • 11.Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
  • Can I Help? Call Me!
  • Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  • Let’s Go Practice!