Using Instagram to Market Your Downtown - Missouri Main Street
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Using Instagram to Market Your Downtown - Missouri Main Street

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Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.

Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard for us.
  • Show your personality. Let loose a little. Help us like you!

Using Instagram to Market Your Downtown - Missouri Main Street Using Instagram to Market Your Downtown - Missouri Main Street Presentation Transcript

  • Strike a Pose: Become an July 31, 2014 InstaPro on
  • Get these slides here: http://sarahtpage.com/GetPluggedIn/
  • is no dummy.
  • • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
  • Apply Instagram Filters
  • From this … … to this!
  • Is Instagram Right for You? Source: Pew Research Center (2013 update) • 17% of Internet users are on Instagram • 20% of women use Instagram vs 15% of men • Age • Ages 18-29 = 37% • Ages 30-49 = 18% • Ages 50-64 = 6% • Ages 65+ = 1% • Race/Ethnicity • White = 12% • Black = 34% • Hispanic = 23% • Geography • Urban = 22% • Suburban = 18% • Rural = 6%
  • Instagram Content - Photos
  • Instagram Content - Videos
  • Tips for Better Instagram Photography
  • Shoot in the Golden Hour
  • Get Closer
  • Change Your Perspective
  • Use Text Overlays
  • Use the Rule of Thirds
  • Use Leading Lines
  • Try Interesting Angles
  • Instagram for Downtowns: Best Practices
  • 1. Show Us the Fun!
  • 2. Show Us Your Business Mix
  • Show Us Your Business Mix
  • Show Us Your Business Mix
  • 3. Take Us Behind the Scenes
  • Take Us Behind the Scenes
  • 4. Introduce Your Staff
  • 5. Use Instagram Video
  • 6. Show Off the Atmosphere
  • Show Off the Atmosphere
  • 7. Show Us Your Projects
  • 8. Show Us Your Art/Architecture
  • 9. Highlight Local Partners
  • 10. Promote Events
  • 11. Encourage Preservation
  • 12. Take a Stand
  • Take a Stand
  • 13. Add User-generated Content
  • 14. Create Photo Opps – Encourage Sharing
  • 15. Use Hashtags
  • Use Hashtags
  • 16. Host a Contest
  • Host a Contest
  • 17. Make It Fun!
  • Setting Up Your Account
  • 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
  • 2. Click “Register” to create a new account Set Up Your Account
  • 3. Create a user name and password Set Up Your Account
  • 4. Find Facebook friends Set Up Your Account
  • 5. Edit your profile and add a bio Set Up Your Account
  • 6. Connect to social Set Up Your Account
  • 6. Connect to social (cont’d) Set Up Your Account
  • 7. Follow users Set Up Your Account
  • 8. Capture or upload a photo Using Instagram
  • 9. Scale and crop Using Instagram Pinch, enlarge, and drag
  • 10. Add filters Using Instagram Filters
  • 11. Add borders Using Instagram Border Border
  • 12. Add special effects Using Instagram Special effects
  • 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
  • Can I Help? Call Me!
  • Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage