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Strike a Pose: Become an
July 31, 2014
InstaPro on
Get these slides here:
http://sarahtpage.com/GetPluggedIn/
is no
dummy.
• More than 60 million
photos are uploaded
every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• ...
Apply Instagram Filters
From this … … to this!
Is Instagram
Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are
on Instagram
• 20% of wo...
Instagram Content - Photos
Instagram Content - Videos
Tips for Better
Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Downtowns:
Best Practices
1. Show Us the Fun!
2. Show Us Your Business Mix
Show Us Your Business Mix
Show Us Your Business Mix
3. Take Us Behind the Scenes
Take Us Behind the Scenes
4. Introduce Your Staff
5. Use Instagram Video
6. Show Off the Atmosphere
Show Off the Atmosphere
7. Show Us Your Projects
8. Show Us Your Art/Architecture
9. Highlight Local Partners
10. Promote Events
11. Encourage Preservation
12. Take a Stand
Take a Stand
13. Add User-generated Content
14. Create Photo Opps – Encourage Sharing
15. Use Hashtags
Use Hashtags
16. Host a Contest
Host a Contest
17. Make It Fun!
Setting Up Your Account
1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account
2. Click “Register” to
create a new account
Set Up Your Account
3. Create a user name
and password
Set Up Your Account
4. Find Facebook
friends
Set Up Your Account
5. Edit your profile and
add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social
(cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a
photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag
10. Add filters
Using Instagram
Filters
11. Add borders
Using Instagram
Border
Border
12. Add special
effects
Using Instagram
Special
effects
13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social...
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Upcoming SlideShare
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Using Instagram to Market Your Downtown - Missouri Main Street

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Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Tell us who you are. Let us know there are real people working hard for us.
  • Show your personality. Let loose a little. Help us like you!
  • Transcript of "Using Instagram to Market Your Downtown - Missouri Main Street"

    1. 1. Strike a Pose: Become an July 31, 2014 InstaPro on
    2. 2. Get these slides here: http://sarahtpage.com/GetPluggedIn/
    3. 3. is no dummy.
    4. 4. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    5. 5. Apply Instagram Filters
    6. 6. From this … … to this!
    7. 7. Is Instagram Right for You? Source: Pew Research Center (2013 update) • 17% of Internet users are on Instagram • 20% of women use Instagram vs 15% of men • Age • Ages 18-29 = 37% • Ages 30-49 = 18% • Ages 50-64 = 6% • Ages 65+ = 1% • Race/Ethnicity • White = 12% • Black = 34% • Hispanic = 23% • Geography • Urban = 22% • Suburban = 18% • Rural = 6%
    8. 8. Instagram Content - Photos
    9. 9. Instagram Content - Videos
    10. 10. Tips for Better Instagram Photography
    11. 11. Shoot in the Golden Hour
    12. 12. Get Closer
    13. 13. Change Your Perspective
    14. 14. Use Text Overlays
    15. 15. Use the Rule of Thirds
    16. 16. Use Leading Lines
    17. 17. Try Interesting Angles
    18. 18. Instagram for Downtowns: Best Practices
    19. 19. 1. Show Us the Fun!
    20. 20. 2. Show Us Your Business Mix
    21. 21. Show Us Your Business Mix
    22. 22. Show Us Your Business Mix
    23. 23. 3. Take Us Behind the Scenes
    24. 24. Take Us Behind the Scenes
    25. 25. 4. Introduce Your Staff
    26. 26. 5. Use Instagram Video
    27. 27. 6. Show Off the Atmosphere
    28. 28. Show Off the Atmosphere
    29. 29. 7. Show Us Your Projects
    30. 30. 8. Show Us Your Art/Architecture
    31. 31. 9. Highlight Local Partners
    32. 32. 10. Promote Events
    33. 33. 11. Encourage Preservation
    34. 34. 12. Take a Stand
    35. 35. Take a Stand
    36. 36. 13. Add User-generated Content
    37. 37. 14. Create Photo Opps – Encourage Sharing
    38. 38. 15. Use Hashtags
    39. 39. Use Hashtags
    40. 40. 16. Host a Contest
    41. 41. Host a Contest
    42. 42. 17. Make It Fun!
    43. 43. Setting Up Your Account
    44. 44. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    45. 45. 2. Click “Register” to create a new account Set Up Your Account
    46. 46. 3. Create a user name and password Set Up Your Account
    47. 47. 4. Find Facebook friends Set Up Your Account
    48. 48. 5. Edit your profile and add a bio Set Up Your Account
    49. 49. 6. Connect to social Set Up Your Account
    50. 50. 6. Connect to social (cont’d) Set Up Your Account
    51. 51. 7. Follow users Set Up Your Account
    52. 52. 8. Capture or upload a photo Using Instagram
    53. 53. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    54. 54. 10. Add filters Using Instagram Filters
    55. 55. 11. Add borders Using Instagram Border Border
    56. 56. 12. Add special effects Using Instagram Special effects
    57. 57. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    58. 58. Can I Help? Call Me!
    59. 59. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
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