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Using Instagram to Market Your Business
 

Using Instagram to Market Your Business

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Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
  • Even better if you can do it in new, interesting, or artistic ways.
  • Tell us who you are. We are more likely to do business with people we like.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Why should I buy this product? What can it do for me? How will it make my life easier or better?
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
  • Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
  • First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.

Using Instagram to Market Your Business Using Instagram to Market Your Business Presentation Transcript