Using Instagram to Market Your Business
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Using Instagram to Market Your Business

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Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
  • Even better if you can do it in new, interesting, or artistic ways.
  • Tell us who you are. We are more likely to do business with people we like.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Why should I buy this product? What can it do for me? How will it make my life easier or better?
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
  • Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
  • First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.

Using Instagram to Market Your Business Using Instagram to Market Your Business Presentation Transcript

  • Using to Market Your Business Bastrop Economic Development and Buy Bastrop Texas Shop Local Initiative October 24, 2013
  • is no dummy.
  • Here’s Why: • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh • 1.2 billion likes daily • 1000 comments per second
  • Apply Instagram Filters
  • From this … … to this!
  • • Select video option • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
  • Tips for Better Instagram Photography
  • Shoot in the Golden Hour
  • Get Closer
  • Change Your Perspective
  • Use Text Overlays
  • Use the Rule of Thirds
  • Use Leading Lines
  • Try Interesting Angles
  • Instagram for Business: Best Practices
  • Show Us “How To”
  • Take Us Behind the Scenes
  • Use Hashtags and Calls To Action
  • #ThrowbackThursday or #TBT
  • Feature Brand Advocates
  • Feature Brand Advocates
  • Host a Contest
  • Host a Contest
  • Reward Customers
  • How One Texas Company Uses Instagram
  • Remember the Chick-O-Stick?
  • 1. Show Your Products
  • 2. Introduce Your Employees
  • 3. Feature Your Customers
  • 4. Show What Your Products Can Do
  • 5. Use #Hashtags
  • 6. Show How It’s Made
  • 7. Have Fun!
  • Buy Bastrop Texas
  • Why Are We Doing This? • Give you new tools to market your business • Help us spread the word about buying local in Bastrop • We’re hosting a Photo Walk! – And we want you to participate
  • Follow Us!
  • + = Buy Bastrop TX Photo Walk Join us from 5:30 to 8:30pm, Friday Nov. 1. Tag your photos with #BuyItInBastrop.
  • Setting Up Your Account
  • Set Up Your Account 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
  • Set Up Your Account 2. Click “Register” to create a new account
  • Set Up Your Account 3. Create a user name and password
  • Set Up Your Account 4. Find Facebook friends
  • Set Up Your Account 5. Edit your profile and add a bio
  • Set Up Your Account 6. Connect to social
  • Set Up Your Account 6. Connect to social (cont’d)
  • Set Up Your Account 7. Follow users
  • Using Instagram 8. Capture or upload a photo
  • Using Instagram 9. Scale and crop Pinch, enlarge, and drag
  • Using Instagram 10.Add filters and borders Special Effects Filters
  • Using Instagram 11.Complete photo information and Add a caption share & hashtag Tag a user Add a location Share on social networks
  • Can I Help? Call Me!
  • Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
  • Let’s Go Practice!