Using Instagram to Market Your Business

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Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
  • Even better if you can do it in new, interesting, or artistic ways.
  • Tell us who you are. We are more likely to do business with people we like.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Why should I buy this product? What can it do for me? How will it make my life easier or better?
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
  • Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
  • First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.
  • Using Instagram to Market Your Business

    1. 1. Using to Market Your Business Bastrop Economic Development and Buy Bastrop Texas Shop Local Initiative October 24, 2013
    2. 2. is no dummy.
    3. 3. Here’s Why: • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh • 1.2 billion likes daily • 1000 comments per second
    4. 4. Apply Instagram Filters
    5. 5. From this … … to this!
    6. 6. • Select video option • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
    7. 7. Tips for Better Instagram Photography
    8. 8. Shoot in the Golden Hour
    9. 9. Get Closer
    10. 10. Change Your Perspective
    11. 11. Use Text Overlays
    12. 12. Use the Rule of Thirds
    13. 13. Use Leading Lines
    14. 14. Try Interesting Angles
    15. 15. Instagram for Business: Best Practices
    16. 16. Show Us “How To”
    17. 17. Take Us Behind the Scenes
    18. 18. Use Hashtags and Calls To Action
    19. 19. #ThrowbackThursday or #TBT
    20. 20. Feature Brand Advocates
    21. 21. Feature Brand Advocates
    22. 22. Host a Contest
    23. 23. Host a Contest
    24. 24. Reward Customers
    25. 25. How One Texas Company Uses Instagram
    26. 26. Remember the Chick-O-Stick?
    27. 27. 1. Show Your Products
    28. 28. 2. Introduce Your Employees
    29. 29. 3. Feature Your Customers
    30. 30. 4. Show What Your Products Can Do
    31. 31. 5. Use #Hashtags
    32. 32. 6. Show How It’s Made
    33. 33. 7. Have Fun!
    34. 34. Buy Bastrop Texas
    35. 35. Why Are We Doing This? • Give you new tools to market your business • Help us spread the word about buying local in Bastrop • We’re hosting a Photo Walk! – And we want you to participate
    36. 36. Follow Us!
    37. 37. + = Buy Bastrop TX Photo Walk Join us from 5:30 to 8:30pm, Friday Nov. 1. Tag your photos with #BuyItInBastrop.
    38. 38. Setting Up Your Account
    39. 39. Set Up Your Account 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
    40. 40. Set Up Your Account 2. Click “Register” to create a new account
    41. 41. Set Up Your Account 3. Create a user name and password
    42. 42. Set Up Your Account 4. Find Facebook friends
    43. 43. Set Up Your Account 5. Edit your profile and add a bio
    44. 44. Set Up Your Account 6. Connect to social
    45. 45. Set Up Your Account 6. Connect to social (cont’d)
    46. 46. Set Up Your Account 7. Follow users
    47. 47. Using Instagram 8. Capture or upload a photo
    48. 48. Using Instagram 9. Scale and crop Pinch, enlarge, and drag
    49. 49. Using Instagram 10.Add filters and borders Special Effects Filters
    50. 50. Using Instagram 11.Complete photo information and Add a caption share & hashtag Tag a user Add a location Share on social networks
    51. 51. Can I Help? Call Me!
    52. 52. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
    53. 53. Let’s Go Practice!
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