Using Instagram to Market Your Business

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Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

Presentation given to local business owners in Bastrop, TX in October 2013 as a part of the "Buy Bastrop TX" shop local initiative.

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
  • Even better if you can do it in new, interesting, or artistic ways.
  • Tell us who you are. We are more likely to do business with people we like.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Why should I buy this product? What can it do for me? How will it make my life easier or better?
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
  • Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
  • First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.

Transcript

  • 1. Using to Market Your Business Bastrop Economic Development and Buy Bastrop Texas Shop Local Initiative October 24, 2013
  • 2. is no dummy.
  • 3. Here’s Why: • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh • 1.2 billion likes daily • 1000 comments per second
  • 4. Apply Instagram Filters
  • 5. From this … … to this!
  • 6. • Select video option • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
  • 7. Tips for Better Instagram Photography
  • 8. Shoot in the Golden Hour
  • 9. Get Closer
  • 10. Change Your Perspective
  • 11. Use Text Overlays
  • 12. Use the Rule of Thirds
  • 13. Use Leading Lines
  • 14. Try Interesting Angles
  • 15. Instagram for Business: Best Practices
  • 16. Show Us “How To”
  • 17. Take Us Behind the Scenes
  • 18. Use Hashtags and Calls To Action
  • 19. #ThrowbackThursday or #TBT
  • 20. Feature Brand Advocates
  • 21. Feature Brand Advocates
  • 22. Host a Contest
  • 23. Host a Contest
  • 24. Reward Customers
  • 25. How One Texas Company Uses Instagram
  • 26. Remember the Chick-O-Stick?
  • 27. 1. Show Your Products
  • 28. 2. Introduce Your Employees
  • 29. 3. Feature Your Customers
  • 30. 4. Show What Your Products Can Do
  • 31. 5. Use #Hashtags
  • 32. 6. Show How It’s Made
  • 33. 7. Have Fun!
  • 34. Buy Bastrop Texas
  • 35. Why Are We Doing This? • Give you new tools to market your business • Help us spread the word about buying local in Bastrop • We’re hosting a Photo Walk! – And we want you to participate
  • 36. Follow Us!
  • 37. + = Buy Bastrop TX Photo Walk Join us from 5:30 to 8:30pm, Friday Nov. 1. Tag your photos with #BuyItInBastrop.
  • 38. Setting Up Your Account
  • 39. Set Up Your Account 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
  • 40. Set Up Your Account 2. Click “Register” to create a new account
  • 41. Set Up Your Account 3. Create a user name and password
  • 42. Set Up Your Account 4. Find Facebook friends
  • 43. Set Up Your Account 5. Edit your profile and add a bio
  • 44. Set Up Your Account 6. Connect to social
  • 45. Set Up Your Account 6. Connect to social (cont’d)
  • 46. Set Up Your Account 7. Follow users
  • 47. Using Instagram 8. Capture or upload a photo
  • 48. Using Instagram 9. Scale and crop Pinch, enlarge, and drag
  • 49. Using Instagram 10.Add filters and borders Special Effects Filters
  • 50. Using Instagram 11.Complete photo information and Add a caption share & hashtag Tag a user Add a location Share on social networks
  • 51. Can I Help? Call Me!
  • 52. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
  • 53. Let’s Go Practice!