Tourism Destination
Tips for Creating a
Get these slides here::
http://sarahtpage.com/Retirement/
Why Tourism?
• Economic benefits
Diversifies and stabilizes the economy
Contributes to the local tax base
Creates jobs
...
Tourism Success
Depends on 3 Things
Photo: Carbon Arc on Flickr
1. Attracting Visitors
To Your Town
Photo: gavdana on Flickr
2. Keeping Them There
as Long as Possible
Photo: D.B. Blas on Flickr
3. Providing Them a
Satisfying Experience
Photo: D.B. Blas on Flickr
What Do Visitors Want?
• Attractions
• Services
• Atmosphere
Photo: Calico_13 on Flickr
Quiz Time!
Photo: foshydog on Flickr
What are some types
of attractions?
Photo: tony newellon Flickr
What are some
tourism services?
Photo: marsmet501 on Flickr
What is your community’s
atmosphere like?
Photo: haccamopooly on Flickr
Conditions for Community
Tourism Development
• Community support
• Leadership and organization
• Financial support
• Regio...
Planning for Tourism
• Where are we now with tourism?
• Where do we want it to be?
• How will we get there?
• How will we ...
Where Are We Now?
• Conduct a situation analysis
Products
Market
Opportunities and Threats
Photo: Frank Kehren on Flickr
Where Do We Want To Be?
• Conduct a product analysis
Attractions
Services
Infrastructure
Hospitality
Transportation
P...
Where Do We Want To Be?
• Conduct a market analysis
Existing visitor markets
Potential visitor markets
Competition
Phot...
Where Do We Want To Be?
• Conduct an opportunity/threat
analysis
What possibilities and challenges
could impact local tou...
Plan for Your Success!
• Develop a tourism plan to help you
get where you want to be.
Goals
Objectives
Action steps
Re...
Measure!
Photo: Ben (Falcifier) on Flickr
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Thank You!
Questions?
Tips for Creating a Tourism Destination
Tips for Creating a Tourism Destination
Upcoming SlideShare
Loading in...5
×

Tips for Creating a Tourism Destination

963

Published on

Presentation given on August 19, 2013 at a Texas Department of Agriculture Certified Retirement Community workshop in Center, Texas.

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
963
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Attractions are what “pull” visitors to one place instead of another.Events, natural, cultural, arts, built, recreational, historic, family/friends, business
  • Gas stations, lodging, restaurants, banks, medical facilities, retail, grocery stores, transportation, tours, visitor services, police, fireSometimes services ARE the attraction! Some towns are destinations in and of themselves. Others are places that visitors drive through on their way somewhere else. Have you ever been to a Bucc-ees?
  • Physical – entrances, signage, infrastructure, parkingHuman – hospitality, community support, civic pride
  • Competition – can be other communities competing for the same visitors, or activities, events and trends that compete with your target market’s need or desire to travel.Look for your unique selling pointsThis will also help you determine how you can form better partnerships that benefits both the partnering communities and the visitors.
  • Tips for Creating a Tourism Destination

    1. 1. Tourism Destination Tips for Creating a
    2. 2. Get these slides here:: http://sarahtpage.com/Retirement/
    3. 3. Why Tourism? • Economic benefits Diversifies and stabilizes the economy Contributes to the local tax base Creates jobs Injects new money into the local economy Photo: 401(k) 2013 on Flickr
    4. 4. Tourism Success Depends on 3 Things Photo: Carbon Arc on Flickr
    5. 5. 1. Attracting Visitors To Your Town Photo: gavdana on Flickr
    6. 6. 2. Keeping Them There as Long as Possible Photo: D.B. Blas on Flickr
    7. 7. 3. Providing Them a Satisfying Experience Photo: D.B. Blas on Flickr
    8. 8. What Do Visitors Want? • Attractions • Services • Atmosphere Photo: Calico_13 on Flickr
    9. 9. Quiz Time! Photo: foshydog on Flickr
    10. 10. What are some types of attractions? Photo: tony newellon Flickr
    11. 11. What are some tourism services? Photo: marsmet501 on Flickr
    12. 12. What is your community’s atmosphere like? Photo: haccamopooly on Flickr
    13. 13. Conditions for Community Tourism Development • Community support • Leadership and organization • Financial support • Regional cooperation • Market niche Photo: potatono on Flickr
    14. 14. Planning for Tourism • Where are we now with tourism? • Where do we want it to be? • How will we get there? • How will we know we’ve done it? Photo: quotlumen on Flickr
    15. 15. Where Are We Now? • Conduct a situation analysis Products Market Opportunities and Threats Photo: Frank Kehren on Flickr
    16. 16. Where Do We Want To Be? • Conduct a product analysis Attractions Services Infrastructure Hospitality Transportation Photo: rr807 on Flickr
    17. 17. Where Do We Want To Be? • Conduct a market analysis Existing visitor markets Potential visitor markets Competition Photo: armyallamericanbowl on Flickr
    18. 18. Where Do We Want To Be? • Conduct an opportunity/threat analysis What possibilities and challenges could impact local tourism efforts? Photo: Oneway Stock on Flickr
    19. 19. Plan for Your Success! • Develop a tourism plan to help you get where you want to be. Goals Objectives Action steps Responsibility and accountability Deadlines Photo: johhny goldstein on Flickr
    20. 20. Measure! Photo: Ben (Falcifier) on Flickr
    21. 21. Can I Help? Call Me! Photo: .Spartography on Flickr
    22. 22. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting
    23. 23. Thank You! Questions?

    ×