Taking Social Media to the Next Level: Tips, Tricks & Cool Ideas

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This presentation was given during the State of the Arts 2011 conference held in Austin, TX on January 31, 2011. The conference them was Leading the Creative Economy. This preso covers social media …

This presentation was given during the State of the Arts 2011 conference held in Austin, TX on January 31, 2011. The conference them was Leading the Creative Economy. This preso covers social media ideas for arts organizations.

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  • 1. Taking Social Media To the Next Level: Tips, Tricks and Cool Ideas
    State of the Arts 2011:
    Leading the Creative Economy
    January 31, 2011
  • 2. About Me
  • 3. About Me
    GEEK ALERT!!
  • 4. Today We’ll Cover …
    Social media review
    Good examples
    Time-saving tools
    Tools & utilities
    Clever contests & promotions
    New things to try
    Q&A/Live demos
  • 5. Social Media Review
  • 6. It’s Not Just for Little Susie
    The ROI of Social Media
  • 7. General Benefits of Social Media
    It’s FREE!
    Builds deeper relationships
    Increases brand awareness
    Broadens your network
    Helps SEO
    Increases website traffic
    Can help reach journalists/media
    Empowers fans to be viral ambassadors for your brand
    Source: Social Media for Tourism Pros
  • 8.
  • 9. What Is Arts & Culture?
  • 10. What Is Arts & Culture?
  • 11. What Is Arts & Culture?
  • 12. Good Examples
  • 13. Share Critics’ Reviews
  • 14. Ask Your Network
  • 15. Ask Your Network
  • 16. Ask Your Fans
  • 17. Get Social
  • 18. Promote Featured Artists
  • 19. Show People Having Fun
  • 20. Post Your Events
  • 21. Offer Discounts & Deals
  • 22. Use Your Profile Photo To Promote
  • 23. Collect Photos with Flickr
  • 24. Time-Saving Tools
  • 25. RSS Feeds – Feedburner.google.com
  • 26. RSS Feeds – TwitterFeed.com
  • 27. RSS Feeds – TwitterFeed.com
  • 28. RSS Feeds – TwitterFeed.com
  • 29. RSS Feeds – TwitterFeed.com
  • 30. HootSuite – Schedule Posts
  • 31. HootSuite – Schedule Posts
  • 32. HootSuite – Schedule Posts
  • 33. HootSuite – Monitoring
  • 34. Ping.fm
  • 35. Ping.fm
  • 36. Facebook to Twitter
  • 37. Tools & Utilities
  • 38. Hyper Alerts
  • 39. Hyper Alerts
  • 40. Hyper Alerts
  • 41. Nutshell Mail
  • 42. Nutshell Mail
  • 43. Nutshell Mail
  • 44. Twitter Chats with TweetChat
  • 45. Twitter Chats with TweetChat
    Photo courtesy of aafromaa on Flickr.
  • 46. URL Shorteners – Bit.ly
  • 47. URL Shorteners – Bit.ly
  • 48. Clever Contests&Promotions
  • 49. Facebook Contests
  • 50. Facebook Contests
  • 51. Facebook Contests
  • 52. Facebook Contests
  • 53. Gowalla Contests
  • 54. Gowalla Contests
  • 55. Foursquare Scavenger Hunt
  • 56. Foursquare Scavenger Hunt
  • 57. Social Scavenger Hunts with SCVNGR
  • 58. QR Code Tours
  • 59. New Things To Try
  • 60. Social Couponing
  • 61. Social Couponing
  • 62. Social Couponing
  • 63. Social Couponing
  • 64. Location-based Apps
  • 65. Location-based Apps
  • 66. Location-based Apps
  • 67. Location-based Apps
  • 68. Location-based Apps
  • 69. Location-based Apps
  • 70. Location-based Apps
  • 71. Location-based Apps
  • 72. QR Codes
  • 73. QR Codes
  • 74. QR Codes
    Grace photo courtesy of Steve Butman Photography
  • 75. QR Codes
  • 76. QR Codes
  • 77. QR Codes
  • 78. QR Codes
  • 79. QR Codes
  • 80. QR Codes
  • 81. Q&A&Live Demos
  • 82. Where To Find Me
    Old School:
    • Phone – 512.473.3513
    • 83. E-mail – sarah.page@lcra.org
    New School:
    • Twitter - @ColoradoRiverTr (work), @pagetx (personal)
    • 84. Facebook – http://www.facebook.com/ColoradoRiverTrail
    • 85. Flickr – http://www.flickr.com/groups/ColoradoRiverTrail
    • 86. Foursquare – http://foursquare.com/pagetx
    • 87. Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)