Super Social Media Social Promotions Case Studies
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Super Social Media Social Promotions Case Studies

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Webinar given to tourism partners in the Land of Lincoln region in Central Illinois on April 29, 2014.

Webinar given to tourism partners in the Land of Lincoln region in Central Illinois on April 29, 2014.

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Super Social Media Social Promotions Case Studies Super Social Media Social Promotions Case Studies Presentation Transcript

  • SUPER Social Media Social Media Campaigns That Soar to Success! Land of Lincoln Webinar #3 April 29, 2014
  • Get these slides here:: http://sarahtpage.com/LandOfLincoln-Super-Social/
  • CASE STUDY #1 Facebook Sweepstakes
  • WHY • Create awareness of Night In Old Fredericksburg event • Grow Facebook fanbase • Increase Facebook engagement
  • HOW • Used WooBox to create Facebook sweepstakes tab • Required page like • Offered VIP prize package • Promoted on Facebook (July 1-19, 2013) • Encouraged social sharing
  • RESULTS • Generated 198 entries • Shared 120 times on Facebook • Increased Facebook page likes by 32.5% • Weekly engaged users increased by 140%
  • CASE STUDY #2 Pinterest/Facebook Contest
  • WHY • Inspire travel to the Beaches of Fort Myers and Sanibel • Increase Pinterest followers and Facebook fans • Increase PR about the destination in general
  • HOW • Created Facebook contest tab • Users created a Pinterest “Bucket List” board • Users posted their Pinterest board URL on contest tab to enter • Required page like • Entrants could also opt- in to a newsletter and share with friends • Promoted on all social channels & Facebook ads during June of 2012
  • RESULTS
  • CASE STUDY #3 60 Miles in 60 Days Campaign
  • WHY • Increase travel and bookings during “shoulder season” (Sept. – Oct.) • Increase web traffic on VisitMyrtleBeach.com • Increase reach and fanbase on Facebook, Pinterest, & Twitter • Generate feature blog posts • Improve readership on Visit Myrtle Beach blog • Generate 200 contest entries
  • HOW • Blogger FAM trip • “Pin To Win” contest • “Trip Tuesday” competition on blog and Twitter • Visit Myrtle Beach blog series (50 posts on the “secrets”) • Secrets revealed daily on Facebook and Twitter • Microsite: “secrets” and deals at VisitMyrtleBeach.com/60days
  • RESULTS • Accommodations taxes increased in Sept/Oct 2012 over 2011 • Web traffic increased 25% over 2011 • 13 bloggers wrote 38 posts and reached 1 million readers • Reach and fanbase grew on all social media channels • Blog garnered 4k page reads during the 60 days • Generated 300 contest entries
  • CASE STUDY #4 #Ohiomemory Photo Contest - Statigr.am
  • WHY • Increase awareness and reach of newly created Ohio Instagram account • Encourage followers to share photos of fun attractions and destinations in Ohio
  • HOW • Used Statigr.am as contest platform • Follow @Ohiogram on Instagram • Submit a photo of a favorite Ohio travel memory & tell why • Tag @Ohiogram and use the #Ohiomemory hashtag
  • RESULTS • 20,000 likes on photos tagged with #Ohiomemory • 68,000 users reached • 421 approved photos entered • 134 participants • 10,000 contest page views
  • CASE STUDY #5 Downtown Raleigh Bucket List Contest – Instagram/Twitter
  • WHY • Help people discover experiences in their city • Challenge people to actually go do them
  • HOW • Users complete a bucket list item • Take a picture of the experience • Upload photo to Twitter and/or Instagram • Tag @DTRBucketList and use the #DTRBucketList hashtag • Prizes awarded for completing bucket list items
  • RESULTS • Over 1,000 photos submitted • 18 people finished the whole list • Offline Media trying to improve future contests • Working on improving the technology • Beginning to market this product in other cities
  • CASE STUDY #6 Visit Austin, Texas True Austin Ask a Local Campaign
  • WHY • Provide a local perspective for visitors on things to do • Using the experts/bloggers to spread Austin’s message through their own networks as ambassadors
  • HOW • ACVB chose 6 locals that represent Austin’s experience • Visitors ask questions via Facebook, E-mail, or Twitter (#trueaustin), • Experts answer based on their own personal experience
  • RESULTS • Austin visitors get great local recommendations • In March 2013: – 68 tweets – 11 Facebook posts – 32 E-mails • In July 2013: – 160 tweets – 8 Facebook posts – 18 E-mails
  • CASE STUDY #7 Instagram / Facebook Photo Contest
  • WHY Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative Promote the many ways to enjoy downtown Bastrop Build a repository of photos Increase @BuyBastropTX Instagram followers
  • HOW Ran Dec. 1-31, 2013 Contest announced on Facebook, Twitter, & Instagram Photos must depict shopping, food, and fun during the holidays Must use #BastropHolidays Weekly winners Fan vote for grand prize $200 shopping spree in a Bastrop store
  • Instagram Promotional Graphic
  • RESULTS Facebook likes increased 29% Instagram fans increased 35% 126 contest entries 68 new photos to promote downtown Bastrop
  • CASE STUDY #8 March Social Media Awareness Month
  • WHY Solicit positive reviews for downtown businesses and restaurants Get the word out about what Danville has to offer residents and visitors
  • HOW Printed postcards and distributed them to downtown businesses and stores Postcard had instructions on how to write reviews on Yelp! and Urban Spoon Stores displayed them at register or on tables
  • RESULTS Got some reviews Didn’t promote the campaign very much Will revisit in 2014
  • Can I Help? Call Me!
  • Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  • Thank You! Questions?