Strike a Pose: Become an InstaPro on Instagram
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Strike a Pose: Become an InstaPro on Instagram

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Presentation given during the Texas Chamber of Commerce Executives (TCCE) Annual Conference held in College Station, TX on June 23, 2014

Presentation given during the Texas Chamber of Commerce Executives (TCCE) Annual Conference held in College Station, TX on June 23, 2014

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • Tell us who you are. Let us know there are real people working hard for us.
  • Tell us who you are. Let us know there are real people working hard for us.
  • What to share? <br /> Your first office <br /> your staff then and now <br /> Your old logo <br /> Your old website <br /> An old product launch
  • Show your personality. Let loose a little. Help us like you!

Strike a Pose: Become an InstaPro on Instagram Strike a Pose: Become an InstaPro on Instagram Presentation Transcript

  • Strike a Pose: Become an June 23, 2014 InstaPro on
  • Get these slides here: http://sarahtpage.com/TCCE-BCS/
  • Step 1: Open Instagram / Take a photo
  • Step 2: Add #TCCE2014AC tag
  • Step 3: Upload to Instagram
  • Step 4: Stay tuned
  • is no dummy.
  • • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
  • Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
  • Apply Instagram Filters
  • From this … … to this!
  • Instagram Content - Photos
  • Instagram Content - Videos
  • •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
  • Tips for Better Instagram Photography
  • Shoot in the Golden Hour
  • Get Closer
  • Change Your Perspective
  • Use Text Overlays
  • Use the Rule of Thirds
  • Use Leading Lines
  • Try Interesting Angles
  • Instagram for Chambers: Best Practices
  • 1. Take Us Behind the Scenes
  • Take Us Behind the Scenes
  • 2. Introduce Your Staff/Board
  • 3. Feature Your Members
  • 4. Support Your Members
  • 5. Focus on the Business Community
  • 6. Demonstrate Value of Membership
  • 7. Highlight Local Partners
  • 8. Demonstrate Advocacy Efforts
  • 9. Promote Chamber Programs
  • 10. Promote Chamber Events
  • 11. Showcase Ribbon Cuttings
  • Showcase Ribbon Cuttings
  • 12. Show What Visitors Can Do
  • 13. Sell Merchandise
  • 14. Add User-generated Content
  • 15. Show Us “How To”
  • 16. Use Hashtags
  • #ThrowbackThursday or #TBT
  • 17. Host a Contest
  • 18. Make It Fun!
  • Watch This
  • Setting Up Your Account
  • 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
  • 2. Click “Register” to create a new account Set Up Your Account
  • 3. Create a user name and password Set Up Your Account
  • 4. Find Facebook friends Set Up Your Account
  • 5. Edit your profile and add a bio Set Up Your Account
  • 6. Connect to social Set Up Your Account
  • 6. Connect to social (cont’d) Set Up Your Account
  • 7. Follow users Set Up Your Account
  • 8. Capture or upload a photo Using Instagram
  • 9. Scale and crop Using Instagram Pinch, enlarge, and drag
  • 10. Add filters Using Instagram Filters
  • 11. Add borders Using Instagram Border Border
  • 12. Add special effects Using Instagram Special effects
  • 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
  • Can I Help? Call Me!
  • Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  • Let’s Go Practice!