Strike a Pose: Become an InstaPro on Instagram

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Presentation given during the Texas Chamber of Commerce Executives (TCCE) Annual Conference held in College Station, TX on June 23, 2014

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  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • Tell us who you are. Let us know there are real people working hard for us.
  • Tell us who you are. Let us know there are real people working hard for us.
  • What to share?
    Your first office
    your staff then and now
    Your old logo
    Your old website
    An old product launch
  • Show your personality. Let loose a little. Help us like you!
  • Strike a Pose: Become an InstaPro on Instagram

    1. 1. Strike a Pose: Become an June 23, 2014 InstaPro on
    2. 2. Get these slides here: http://sarahtpage.com/TCCE-BCS/
    3. 3. Step 1: Open Instagram / Take a photo
    4. 4. Step 2: Add #TCCE2014AC tag
    5. 5. Step 3: Upload to Instagram
    6. 6. Step 4: Stay tuned
    7. 7. is no dummy.
    8. 8. • More than 60 million photos are uploaded every day • Over 20 billion photos shared • 200 million monthly active users • 1.6 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr Here’s Why:
    9. 9. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    10. 10. Apply Instagram Filters
    11. 11. From this … … to this!
    12. 12. Instagram Content - Photos
    13. 13. Instagram Content - Videos
    14. 14. •Select video option •Shoot video •Apply filter •Describe the video •Post to Instagram and/or other channels
    15. 15. Tips for Better Instagram Photography
    16. 16. Shoot in the Golden Hour
    17. 17. Get Closer
    18. 18. Change Your Perspective
    19. 19. Use Text Overlays
    20. 20. Use the Rule of Thirds
    21. 21. Use Leading Lines
    22. 22. Try Interesting Angles
    23. 23. Instagram for Chambers: Best Practices
    24. 24. 1. Take Us Behind the Scenes
    25. 25. Take Us Behind the Scenes
    26. 26. 2. Introduce Your Staff/Board
    27. 27. 3. Feature Your Members
    28. 28. 4. Support Your Members
    29. 29. 5. Focus on the Business Community
    30. 30. 6. Demonstrate Value of Membership
    31. 31. 7. Highlight Local Partners
    32. 32. 8. Demonstrate Advocacy Efforts
    33. 33. 9. Promote Chamber Programs
    34. 34. 10. Promote Chamber Events
    35. 35. 11. Showcase Ribbon Cuttings
    36. 36. Showcase Ribbon Cuttings
    37. 37. 12. Show What Visitors Can Do
    38. 38. 13. Sell Merchandise
    39. 39. 14. Add User-generated Content
    40. 40. 15. Show Us “How To”
    41. 41. 16. Use Hashtags
    42. 42. #ThrowbackThursday or #TBT
    43. 43. 17. Host a Contest
    44. 44. 18. Make It Fun!
    45. 45. Watch This
    46. 46. Setting Up Your Account
    47. 47. 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store Set Up Your Account
    48. 48. 2. Click “Register” to create a new account Set Up Your Account
    49. 49. 3. Create a user name and password Set Up Your Account
    50. 50. 4. Find Facebook friends Set Up Your Account
    51. 51. 5. Edit your profile and add a bio Set Up Your Account
    52. 52. 6. Connect to social Set Up Your Account
    53. 53. 6. Connect to social (cont’d) Set Up Your Account
    54. 54. 7. Follow users Set Up Your Account
    55. 55. 8. Capture or upload a photo Using Instagram
    56. 56. 9. Scale and crop Using Instagram Pinch, enlarge, and drag
    57. 57. 10. Add filters Using Instagram Filters
    58. 58. 11. Add borders Using Instagram Border Border
    59. 59. 12. Add special effects Using Instagram Special effects
    60. 60. 13. Complete photo information and share Using Instagram Add a caption & hashtag Tag a user Add a location Share on social networks
    61. 61. Can I Help? Call Me!
    62. 62. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    63. 63. Let’s Go Practice!

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