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Social Media
for Business
San Saba, Texas
December 5, 2013

Photo: ePublicist on Flickr
Thank You!
Get these slides here:
:
http://sarahtpage.com/SanSabaBiz/
Agenda
Facebook 101
Live Demos
Q&A

Pinterest 101
Live Demos
Q&A

Instagram 101
Live Demos
Q&A

Twitter 101
(if ...
Facebook 101
What Is Facebook?

• Social networking service that allows users to
connect to friends and businesses
• Share content, lin...
Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Fac...
Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of wee...
Cover
Photo
Profile
Photo

Like Button
Views and
Apps
Contact Info / Bio
Admin Panel
Insights

Post
Performance
Messages
Admin Panel
Manage Page
Settings

Grow Your
Fanbase

Find Helpful
Resources
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Page Setup & Use
Facebook Page Setup
1. Page Info
2. Settings
3. Admin Roles
Facebook Page Use
1. Finding fans
2. Posting content
a)
b)
c)
d)

3.
4.
5.
6.
7.

Photos
Videos
Links
Asking questions

Ta...
Facebook Advertising
Opportunities
Facebook
Cover Photo as Advertising

Text can be
no more
than 20%

Source: Bass Performance Hall
Facebook
Cover Photo as Advertising

Source: Mari Smith
Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers clai...
Facebook Offers

Source: Doe’s Eat Place
Facebook Boosted Posts

Source: Visit Bloomington
Facebook Boosted Posts

Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising

Pro Tip: BE SPECIFIC
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising Best Practices
Include a call to
action.

Combat ad fatigue.

Source: facebook.com
Facebook Advertising Best Practices
Put important
content first.

Identify your target
audience.

Source: facebook.com
Facebook Advertising Best Practices
Boost important
posts.

Use Facebook
Offers.

Source: facebook.com
Facebook Advertising Best Practices
Give people
something to say.

Use high quality
photos.

Source: facebook.com
Let’s Create an Ad!
https://www.facebook.com/ads/create/
Pinterest 101
Facebook &
Instagram
=

#selfie
“Look at Me!”
Photo: omgits_dhilzy on Instagram
Pinterest =

“Look at This!”

Photo: Transguyjay on Flickr
Photo: vbecker on Flickr

• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
•...
You May Have Seen This
But Have You Seen This?
Drive
sales to
your
website!
Pinterest for Business
See what’s been pinned from
your website or blog!
http://pinterest.com/source/AddYourURL.Here
Add the “Pin It” Button To Your Website
http://business.pinterest.com/pin-it-button/
Add the “Pin It” Button To Your Website
Add the “Pin It” Button To Your Website
Pinterest Page Set Up
Let’s Create a Board!
How To Easily Pin Content
https://about.pinterest.com/goodies/
Instagram 101
is no
dummy.
Here’s Why:
• More than 55 million
photos are uploaded
every day
• Over 16 billion photos
shared
• 150 million monthly
act...
Apply Instagram Filters
From this …

… to this!
• Select video option
• Shoot video
• Apply filter
• Describe the video
• Post to Instagram
and/or other
channels
Instagram for Business:
Best Practices
Show Us “How To”
Take Us Behind the Scenes
Use Hashtags and Calls To Action
#ThrowbackThursday or #TBT
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
How One Texas Company
Uses Instagram
Remember the Chick-O-Stick?
1. Show Your Products
2. Introduce Your Employees
3. Feature Your Customers
4. Show What Your Products Can Do
5. Use #Hashtags
6. Show How It’s Made
7. Have Fun!
Setting Up Your Account
Set Up Your Account
1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account
2. Click “Register” to
create a new account
Set Up Your Account
3. Create a user name
and password
Set Up Your Account
4. Find Facebook
friends
Set Up Your Account
5. Edit your profile and
add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social
(cont’d)
Set Up Your Account
7. Follow users
Using Instagram
8. Capture or upload a
photo
Using Instagram
9. Scale and crop

Pinch, enlarge,
and drag
Using Instagram
10.Add filters and
borders

Special
Effects
Filters
Using Instagram
11.Complete photo
information and
Add a caption
share
& hashtag

Tag a user
Add a location

Share on socia...
Let’s Go Practice!
Twitter 101
What Is Twitter?

• Free social networking and micro-blogging site
that allows users to send and read messages
known as “t...
Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per ...
Twitter Benefits for Biz
•
•
•
•
•

Low cost
Speed of feedback
Potential reach of message
Customer engagement/service
Trac...
Profile Photo
or Avatar

User name
or handle
Bio and
website URL

Recent
tweets
Anatomy of a Tweet
Profile Photo
or Avatar

User name
or handle

Mention
Retweet

Shortened
URL

Hashtag
Complete Your Profile

Source: http://socialmediaexaminer.com
Follow People

• Your customers
• Your business
partners, suppliers, contractor
s and vendors
• Your competitors or peers
...
Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you ...
Connect Your Online Presence
Share Photos

Source: http://socialmediaexaminer.com
Share Photos

Source: http://socialmediaexaminer.com
Organize
People You
Follow
Into Lists

Source: http://socialmediaexaminer.com
Use #Hashtags

#

Use hashtags in your
marketing to help
people find your
business and the
conversations around it.

Sourc...
Find Local Customers
http://twitter.com/search-advanced

San Saba Tx
Twitter Page Setup
Twitter Setup
1.
2.
3.
4.
5.

Go to http://twitter.com
Enter your name, password, and email address
Click on the “Sign Up ...
Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select Eng...
Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top righ...
Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upc...
Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit u...
What Do You Want To Try?
Can I Help?

Call
Me!
Follow Me
Facebook.com/SarahTPageConsulting

Linkedin.com/in/sarahpage

@pagetx

Sarah Page, Principal
Sarah T. Page Consu...
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business
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Social Media for Business

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Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.

Published in: Social Media, Technology, Business
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  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
  • Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
  • Business.pinterest.com
  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
  • Even better if you can do it in new, interesting, or artistic ways.
  • Tell us who you are. We are more likely to do business with people we like.
  • It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
  • Why should I buy this product? What can it do for me? How will it make my life easier or better?
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
  • Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
  • First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.
  • Handout:Ways to Use Twitter
  • Handout:Ways to Use Twitter
  • Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Search by city name or zip code to find other people, businesses, or organizations in your area.
  • Transcript of "Social Media for Business "

    1. 1. Social Media for Business San Saba, Texas December 5, 2013 Photo: ePublicist on Flickr
    2. 2. Thank You!
    3. 3. Get these slides here: : http://sarahtpage.com/SanSabaBiz/
    4. 4. Agenda Facebook 101 Live Demos Q&A Pinterest 101 Live Demos Q&A Instagram 101 Live Demos Q&A Twitter 101 (if time allows) Live Demos Q&A
    5. 5. Facebook 101
    6. 6. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
    7. 7. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
    8. 8. Facebook Stats • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
    9. 9. Cover Photo Profile Photo Like Button Views and Apps Contact Info / Bio
    10. 10. Admin Panel Insights Post Performance Messages
    11. 11. Admin Panel Manage Page Settings Grow Your Fanbase Find Helpful Resources
    12. 12. Understanding Insights
    13. 13. Understanding Insights
    14. 14. Understanding Insights
    15. 15. Understanding Insights
    16. 16. Understanding Insights
    17. 17. Facebook Page Setup & Use
    18. 18. Facebook Page Setup 1. Page Info 2. Settings 3. Admin Roles
    19. 19. Facebook Page Use 1. Finding fans 2. Posting content a) b) c) d) 3. 4. 5. 6. 7. Photos Videos Links Asking questions Tagging other pages Sharing posts Pinning posts Highlighting posts Using Facebook as your page a) Liking other business pages b) Home feed usage (liking and commenting)
    20. 20. Facebook Advertising Opportunities
    21. 21. Facebook Cover Photo as Advertising Text can be no more than 20% Source: Bass Performance Hall
    22. 22. Facebook Cover Photo as Advertising Source: Mari Smith
    23. 23. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
    24. 24. Facebook Offers Source: Doe’s Eat Place
    25. 25. Facebook Boosted Posts Source: Visit Bloomington
    26. 26. Facebook Boosted Posts Source: Visit Bloomington
    27. 27. Facebook Advertising
    28. 28. Facebook Advertising
    29. 29. Facebook Advertising
    30. 30. Facebook Advertising
    31. 31. Facebook Advertising Pro Tip: BE SPECIFIC
    32. 32. Facebook Advertising
    33. 33. Facebook Advertising
    34. 34. Facebook Advertising
    35. 35. Facebook Advertising
    36. 36. Facebook Advertising
    37. 37. Facebook Advertising Best Practices Include a call to action. Combat ad fatigue. Source: facebook.com
    38. 38. Facebook Advertising Best Practices Put important content first. Identify your target audience. Source: facebook.com
    39. 39. Facebook Advertising Best Practices Boost important posts. Use Facebook Offers. Source: facebook.com
    40. 40. Facebook Advertising Best Practices Give people something to say. Use high quality photos. Source: facebook.com
    41. 41. Let’s Create an Ad! https://www.facebook.com/ads/create/
    42. 42. Pinterest 101
    43. 43. Facebook & Instagram = #selfie “Look at Me!” Photo: omgits_dhilzy on Instagram
    44. 44. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    45. 45. Photo: vbecker on Flickr • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com
    46. 46. You May Have Seen This
    47. 47. But Have You Seen This?
    48. 48. Drive sales to your website!
    49. 49. Pinterest for Business
    50. 50. See what’s been pinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
    51. 51. Add the “Pin It” Button To Your Website http://business.pinterest.com/pin-it-button/
    52. 52. Add the “Pin It” Button To Your Website
    53. 53. Add the “Pin It” Button To Your Website
    54. 54. Pinterest Page Set Up
    55. 55. Let’s Create a Board!
    56. 56. How To Easily Pin Content https://about.pinterest.com/goodies/
    57. 57. Instagram 101
    58. 58. is no dummy.
    59. 59. Here’s Why: • More than 55 million photos are uploaded every day • Over 16 billion photos shared • 150 million monthly active users – 60% from outside the United States Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh • 1.2 billion likes daily • 1000 comments per second
    60. 60. Apply Instagram Filters
    61. 61. From this … … to this!
    62. 62. • Select video option • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
    63. 63. Instagram for Business: Best Practices
    64. 64. Show Us “How To”
    65. 65. Take Us Behind the Scenes
    66. 66. Use Hashtags and Calls To Action
    67. 67. #ThrowbackThursday or #TBT
    68. 68. Feature Brand Advocates
    69. 69. Feature Brand Advocates
    70. 70. Host a Contest
    71. 71. Reward Customers
    72. 72. How One Texas Company Uses Instagram
    73. 73. Remember the Chick-O-Stick?
    74. 74. 1. Show Your Products
    75. 75. 2. Introduce Your Employees
    76. 76. 3. Feature Your Customers
    77. 77. 4. Show What Your Products Can Do
    78. 78. 5. Use #Hashtags
    79. 79. 6. Show How It’s Made
    80. 80. 7. Have Fun!
    81. 81. Setting Up Your Account
    82. 82. Set Up Your Account 1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
    83. 83. Set Up Your Account 2. Click “Register” to create a new account
    84. 84. Set Up Your Account 3. Create a user name and password
    85. 85. Set Up Your Account 4. Find Facebook friends
    86. 86. Set Up Your Account 5. Edit your profile and add a bio
    87. 87. Set Up Your Account 6. Connect to social
    88. 88. Set Up Your Account 6. Connect to social (cont’d)
    89. 89. Set Up Your Account 7. Follow users
    90. 90. Using Instagram 8. Capture or upload a photo
    91. 91. Using Instagram 9. Scale and crop Pinch, enlarge, and drag
    92. 92. Using Instagram 10.Add filters and borders Special Effects Filters
    93. 93. Using Instagram 11.Complete photo information and Add a caption share & hashtag Tag a user Add a location Share on social networks
    94. 94. Let’s Go Practice!
    95. 95. Twitter 101
    96. 96. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
    97. 97. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
    98. 98. Twitter Benefits for Biz • • • • • Low cost Speed of feedback Potential reach of message Customer engagement/service Track what people are saying about your business • Create buzz around upcoming events • Promote your business and other content you create
    99. 99. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets
    100. 100. Anatomy of a Tweet Profile Photo or Avatar User name or handle Mention Retweet Shortened URL Hashtag
    101. 101. Complete Your Profile Source: http://socialmediaexaminer.com
    102. 102. Follow People • Your customers • Your business partners, suppliers, contractor s and vendors • Your competitors or peers Source: http://socialmediaexaminer.com • Trade or professional organizations for your industry • Businesses in your neighborhood • Businesses run by people you know (your professional network)
    103. 103. Start Talking • Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source: http://socialmediaexaminer.com
    104. 104. Connect Your Online Presence
    105. 105. Share Photos Source: http://socialmediaexaminer.com
    106. 106. Share Photos Source: http://socialmediaexaminer.com
    107. 107. Organize People You Follow Into Lists Source: http://socialmediaexaminer.com
    108. 108. Use #Hashtags # Use hashtags in your marketing to help people find your business and the conversations around it. Source: http://socialmediaexaminer.com
    109. 109. Find Local Customers http://twitter.com/search-advanced San Saba Tx
    110. 110. Twitter Page Setup
    111. 111. Twitter Setup 1. 2. 3. 4. 5. Go to http://twitter.com Enter your name, password, and email address Click on the “Sign Up for Twitter” button Create a username Click on “Create my Account”
    112. 112. Twitter Setup (cont’d) 6. Click on the gear icon at the top right and select “Settings” a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) 2) 3) 4) 5) 6) Upload a profile photo Upload a header photo Enter real name/business name Enter actual location (Ex: Lufkin, TX) Enter website URL Enter bio – VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image
    113. 113. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people
    114. 114. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world you’re on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like http://bit.ly to save space & for tracking d. Reply to someone e. RT someone else’s content
    115. 115. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page – hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters
    116. 116. What Do You Want To Try?
    117. 117. Can I Help? Call Me!
    118. 118. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
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