Social Media Best Practices
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Presentation given to tourism partners of the Tyler Texas CVB on May 15, 2014.

Presentation given to tourism partners of the Tyler Texas CVB on May 15, 2014.

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Social Media Best Practices Presentation Transcript

  • 1. Social Media Best Practices Tyler Convention & Visitors Bureau May 15, 2014 Tyler, Texas
  • 2. Get these slides here:: http://sarahtpage.com/VisitTyler/
  • 3. Agenda Types of social media content Creating “sharable” content Where to find content Keeping it real Best practices Great examples to copy
  • 4. Types of Social Media Content
  • 5. Facebook Content Photo Link
  • 6. Facebook Content Status Update Video
  • 7. Profile Photo or Avatar User name or handle Hashtag Mention Twitter - Anatomy of a Tweet Shortened URL Retweet
  • 8. Twitter Content Tweet
  • 9. Twitter Content Retweet
  • 10. Twitter Content @Reply
  • 11. Pinterest Content Pin
  • 12. Pinterest Content Video Pin
  • 13. Pinterest Content – Rich Pins Place Pin
  • 14. Pinterest Content – Rich Pins Article Pin
  • 15. Pinterest Content – Rich Pins Product Pin
  • 16. Pinterest Content – Rich Pins Recipe Pin
  • 17. Pinterest Content – Rich Pins Movie Pin
  • 18. Instagram Content
  • 19. Instagram Content
  • 20. Creating Sharable Content
  • 21. To bring valuable and entertaining content to others To define ourselves to others To grow and nourish relationships To get the word out about causes and brands that I care about Why People Share Source: NYTimes Insights Group
  • 22. … Ask yourself these 3 questions: How does this add value for our audience? How will this help or entertain them? Why will the share it? Before You Post … Source: http://blog.hootsuite.cpm
  • 23. K. I. S. S. Keep It Significant and Shareable Source: Brian Solis; Mashable
  • 24. Positive Negative Amusing Shocking Inspiring Anger Cute Fear Illuminating Controversy Make It Share-worthy Source: http://blog.hootsuite.com OMG!   OMG!?!?!
  • 25. 8 Ways To Create Sharable Content
  • 26. Create content that shows fans you really care – Build strong relationships – Make your brand feel like a friend 1. Have a Heart Source: http://blogs.constantcontact.com
  • 27. Fans share content that helps them share their identities – How does your product/service help them do that? 2. Discover What Drives Your Fans Source: http://blogs.constantcontact.com
  • 28. Humor is important in connecting with people socially – How does your brand elicit a positive emotional response? 3. Make Them Laugh Source: http://blogs.constantcontact.com
  • 29. Show how you care about something that matters – Share what you stand for – Be inspiring, and your fans will be inspired to share 4. Take a Stand Source: http://blogs.constantcontact.com
  • 30. Be helpful – Create “how to” content that addresses your FAQs – Share tips; make things easier 5. Provide Practical Value Source: http://www.entrepreneur.com
  • 31. Tie in your product to the things people are talking about – How can you relate to those topics? – How can you capitalize on them? 6. Relate to Trending Topics/Current Events
  • 32. Get fans talking by asking questions – Avoid yes/no questions – Put nostalgia to work 7. Ask Questions
  • 33. It’s remarkable how easily fans will do what you tell them – Want them to “Like”? Ask them. – Need them to share? Tell them to. 8. Tell Fans What You Want Them To Do
  • 34. Where To Find Content and Save Time Doing It
  • 35. 1. Curate
  • 36. Keep current with blogs using Feedly
  • 37. Develop a bookmarking system to save and share content
  • 38. Set up and use Google Alerts
  • 39. Develop and use Twitter Lists
  • 40. Start a Flickr Group and automate your photo searches
  • 41. If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  • 42. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/ Automate your photo searches
  • 43. 2. Join/Start Relevant and Helpful Facebook Groups
  • 44. Tourism industry partners group
  • 45. 3. Let Others Do the Work for You
  • 46. 4. Use Hootsuite or Tweetdeck
  • 47. Keeping It Real
  • 48. Insig
  • 49. Best Practices
  • 50. 1. Develop a strategy
  • 51. First, Some Questions 1. Can you describe your business/organization? 2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty 3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
  • 52. More Questions 4. How does your audience use social media? 5. Who will be your community managers? 6. What social media platforms will you use? (Hint: Where is your audience?) 7. How will you be human (what is your “voice”)? 8. How will you know when/if you’re successful? Source: Jay Baer (http://convinceandconvert.com)
  • 53. 2. Compose guidelines
  • 54. Do You Need a Social Media Policy? • Maybe. Just keep these basics in mind: – Be polite – Be honest – Be open – Be inclusive – Be forthright – Be legal – Be helpful – Don’t try to control the conversation – Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
  • 55. 3. Stick to a schedule
  • 56. • Morning reading on Feedly – 10-15 minutes • Check Facebook 3 times per day – no more than 5 minutes each time • Check Twitter 3 times per day – 2-3 minutes each time • Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each • Source content (Flickr, Google Alerts, etc.) – 10 minutes per day
  • 57. 5. Develop a training program
  • 58. 6. Plan: Build and use a content calendar
  • 59. 7. Schedule posts in advance
  • 60. Great Examples To Copy
  • 61. • Travel Oregon • Pure Michigan • Nike • Saucony • SurfsideTx • Hotel Paisano
  • 62. • State Parks of Arkansas • Columbia Sportswear • Humans of New York
  • 63. • Visit Savannah • ADC Bastrop
  • 64. • Four Seasons Bridal (@FSBridal) • Nike (@Nike) • Waffle House (@WaffleHouse) • Kimpton Hotels (@Kimpton)
  • 65. Can I Help? Call Me!
  • 66. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  • 67. Thank You! Questions?