Social Media
Best Practices
Tyler Convention & Visitors Bureau
May 15, 2014
Tyler, Texas
Get these slides here::
http://sarahtpage.com/VisitTyler/
Agenda
Types of social media content
Creating “sharable” content
Where to find content
Keeping it real
Best practices...
Types of Social
Media Content
Facebook Content
Photo
Link
Facebook Content
Status Update
Video
Profile Photo
or Avatar
User name
or handle
Hashtag
Mention
Twitter - Anatomy of a Tweet
Shortened
URL
Retweet
Twitter Content
Tweet
Twitter Content
Retweet
Twitter Content
@Reply
Pinterest Content
Pin
Pinterest Content
Video Pin
Pinterest Content – Rich Pins
Place Pin
Pinterest Content – Rich Pins
Article Pin
Pinterest Content – Rich Pins
Product Pin
Pinterest Content –
Rich Pins
Recipe Pin
Pinterest Content – Rich Pins
Movie Pin
Instagram Content
Instagram Content
Creating Sharable
Content
To bring valuable and entertaining content to
others
To define ourselves to others
To grow and nourish relationships
T...
… Ask yourself these 3 questions:
How does this add value for our audience?
How will this help or entertain them?
Why ...
K. I. S. S.
Keep It Significant and Shareable
Source: Brian Solis; Mashable
Positive Negative
Amusing Shocking
Inspiring Anger
Cute Fear
Illuminating Controversy
Make It Share-worthy
Source: http://...
8 Ways To Create Sharable Content
Create content that
shows fans you really
care
– Build strong relationships
– Make your brand feel like
a friend
1. Have ...
Fans share
content that
helps them share
their identities
– How does your
product/service
help them do
that?
2. Discover ...
Humor is important
in connecting with
people socially
– How does your
brand elicit a
positive emotional
response?
3. Make...
Show how you care
about something
that matters
– Share what you
stand for
– Be inspiring, and
your fans will be
inspired ...
Be helpful
– Create “how
to” content
that addresses
your FAQs
– Share tips;
make things
easier
5. Provide Practical Value...
Tie in your product
to the things people
are talking about
– How can you relate
to those topics?
– How can you
capitalize...
Get fans talking by
asking questions
– Avoid yes/no
questions
– Put nostalgia to
work
7. Ask Questions
It’s remarkable how
easily fans will do
what you tell them
– Want them to
“Like”? Ask them.
– Need them to
share? Tell th...
Where To Find Content
and Save Time Doing It
1. Curate
Keep current with blogs using Feedly
Develop a bookmarking system to
save and share content
Set up and use Google Alerts
Develop and use Twitter Lists
Start a Flickr Group and automate
your photo searches
If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyri...
http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches
2. Join/Start
Relevant and Helpful
Facebook Groups
Tourism industry partners group
3. Let Others Do the
Work for You
4. Use Hootsuite
or Tweetdeck
Keeping It Real
Insig
Best Practices
1. Develop a strategy
First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand e...
More Questions
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media pl...
2. Compose
guidelines
Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:
– Be polite
– Be honest
– Be open
– Be inclusi...
3. Stick to a schedule
• Morning reading on Feedly – 10-15 minutes
• Check Facebook 3 times per day – no more
than 5 minutes each time
• Check Tw...
5. Develop a
training program
6. Plan: Build and use
a content calendar
7. Schedule posts
in advance
Great Examples
To Copy
• Travel Oregon
• Pure Michigan
• Nike
• Saucony
• SurfsideTx
• Hotel Paisano
• State Parks of Arkansas
• Columbia Sportswear
• Humans of New York
• Visit Savannah
• ADC Bastrop
• Four Seasons Bridal (@FSBridal)
• Nike (@Nike)
• Waffle House (@WaffleHouse)
• Kimpton Hotels (@Kimpton)
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Thank You!
Questions?
Social Media Best Practices
Social Media Best Practices
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Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
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Social Media Best Practices

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Presentation given to tourism partners of the Tyler Texas CVB on May 15, 2014.

Published in: Social Media, Technology, Business
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Social Media Best Practices

  1. 1. Social Media Best Practices Tyler Convention & Visitors Bureau May 15, 2014 Tyler, Texas
  2. 2. Get these slides here:: http://sarahtpage.com/VisitTyler/
  3. 3. Agenda Types of social media content Creating “sharable” content Where to find content Keeping it real Best practices Great examples to copy
  4. 4. Types of Social Media Content
  5. 5. Facebook Content Photo Link
  6. 6. Facebook Content Status Update Video
  7. 7. Profile Photo or Avatar User name or handle Hashtag Mention Twitter - Anatomy of a Tweet Shortened URL Retweet
  8. 8. Twitter Content Tweet
  9. 9. Twitter Content Retweet
  10. 10. Twitter Content @Reply
  11. 11. Pinterest Content Pin
  12. 12. Pinterest Content Video Pin
  13. 13. Pinterest Content – Rich Pins Place Pin
  14. 14. Pinterest Content – Rich Pins Article Pin
  15. 15. Pinterest Content – Rich Pins Product Pin
  16. 16. Pinterest Content – Rich Pins Recipe Pin
  17. 17. Pinterest Content – Rich Pins Movie Pin
  18. 18. Instagram Content
  19. 19. Instagram Content
  20. 20. Creating Sharable Content
  21. 21. To bring valuable and entertaining content to others To define ourselves to others To grow and nourish relationships To get the word out about causes and brands that I care about Why People Share Source: NYTimes Insights Group
  22. 22. … Ask yourself these 3 questions: How does this add value for our audience? How will this help or entertain them? Why will the share it? Before You Post … Source: http://blog.hootsuite.cpm
  23. 23. K. I. S. S. Keep It Significant and Shareable Source: Brian Solis; Mashable
  24. 24. Positive Negative Amusing Shocking Inspiring Anger Cute Fear Illuminating Controversy Make It Share-worthy Source: http://blog.hootsuite.com OMG!   OMG!?!?!
  25. 25. 8 Ways To Create Sharable Content
  26. 26. Create content that shows fans you really care – Build strong relationships – Make your brand feel like a friend 1. Have a Heart Source: http://blogs.constantcontact.com
  27. 27. Fans share content that helps them share their identities – How does your product/service help them do that? 2. Discover What Drives Your Fans Source: http://blogs.constantcontact.com
  28. 28. Humor is important in connecting with people socially – How does your brand elicit a positive emotional response? 3. Make Them Laugh Source: http://blogs.constantcontact.com
  29. 29. Show how you care about something that matters – Share what you stand for – Be inspiring, and your fans will be inspired to share 4. Take a Stand Source: http://blogs.constantcontact.com
  30. 30. Be helpful – Create “how to” content that addresses your FAQs – Share tips; make things easier 5. Provide Practical Value Source: http://www.entrepreneur.com
  31. 31. Tie in your product to the things people are talking about – How can you relate to those topics? – How can you capitalize on them? 6. Relate to Trending Topics/Current Events
  32. 32. Get fans talking by asking questions – Avoid yes/no questions – Put nostalgia to work 7. Ask Questions
  33. 33. It’s remarkable how easily fans will do what you tell them – Want them to “Like”? Ask them. – Need them to share? Tell them to. 8. Tell Fans What You Want Them To Do
  34. 34. Where To Find Content and Save Time Doing It
  35. 35. 1. Curate
  36. 36. Keep current with blogs using Feedly
  37. 37. Develop a bookmarking system to save and share content
  38. 38. Set up and use Google Alerts
  39. 39. Develop and use Twitter Lists
  40. 40. Start a Flickr Group and automate your photo searches
  41. 41. If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  42. 42. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/ Automate your photo searches
  43. 43. 2. Join/Start Relevant and Helpful Facebook Groups
  44. 44. Tourism industry partners group
  45. 45. 3. Let Others Do the Work for You
  46. 46. 4. Use Hootsuite or Tweetdeck
  47. 47. Keeping It Real
  48. 48. Insig
  49. 49. Best Practices
  50. 50. 1. Develop a strategy
  51. 51. First, Some Questions 1. Can you describe your business/organization? 2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty 3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
  52. 52. More Questions 4. How does your audience use social media? 5. Who will be your community managers? 6. What social media platforms will you use? (Hint: Where is your audience?) 7. How will you be human (what is your “voice”)? 8. How will you know when/if you’re successful? Source: Jay Baer (http://convinceandconvert.com)
  53. 53. 2. Compose guidelines
  54. 54. Do You Need a Social Media Policy? • Maybe. Just keep these basics in mind: – Be polite – Be honest – Be open – Be inclusive – Be forthright – Be legal – Be helpful – Don’t try to control the conversation – Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
  55. 55. 3. Stick to a schedule
  56. 56. • Morning reading on Feedly – 10-15 minutes • Check Facebook 3 times per day – no more than 5 minutes each time • Check Twitter 3 times per day – 2-3 minutes each time • Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each • Source content (Flickr, Google Alerts, etc.) – 10 minutes per day
  57. 57. 5. Develop a training program
  58. 58. 6. Plan: Build and use a content calendar
  59. 59. 7. Schedule posts in advance
  60. 60. Great Examples To Copy
  61. 61. • Travel Oregon • Pure Michigan • Nike • Saucony • SurfsideTx • Hotel Paisano
  62. 62. • State Parks of Arkansas • Columbia Sportswear • Humans of New York
  63. 63. • Visit Savannah • ADC Bastrop
  64. 64. • Four Seasons Bridal (@FSBridal) • Nike (@Nike) • Waffle House (@WaffleHouse) • Kimpton Hotels (@Kimpton)
  65. 65. Can I Help? Call Me!
  66. 66. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
  67. 67. Thank You! Questions?
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