To bring valuable and entertaining content to
To define ourselves to others
To grow and nourish relationships
To get the word out about causes and brands
that I care about
Why People Share
Source: NYTimes Insights Group
… Ask yourself these 3 questions:
How does this add value for our audience?
How will this help or entertain them?
Why will the share it?
Before You Post …
K. I. S. S.
Keep It Significant and Shareable
Source: Brian Solis; Mashable
Make It Share-worthy
Start a Flickr Group and automate
your photo searches
If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.
Automate your photo searches
Relevant and Helpful
First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand enthusiasm
3. What is your relationship with your audience?
Source: Jay Baer
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media platforms will you use?
(Hint: Where is your audience?)
7. How will you be human (what is your
8. How will you know when/if you’re
Source: Jay Baer
Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:
– Be polite
– Be honest
– Be open
– Be inclusive
– Be forthright
– Be legal
– Be helpful
– Don’t try to control the conversation
– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
• Morning reading on Feedly – 10-15 minutes
• Check Facebook 3 times per day – no more
than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes
• Pin and post on Pinterest and Instagram 1
time per day – 2-3 minutes each
• Source content (Flickr, Google Alerts, etc.) – 10
minutes per day
Sarah Page, Principal
Sarah T. Page Consulting, LLC