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Marketing Your
Business in the
21st Century
Governor’s Small Business Forum
March 25, 2014
La Vernia, Texas
Get these slides here::
http://sarahtpage.com/SmallBiz-LaVernia/
Source: All Twitter
71% of social media users are more likely to
purchase from a brand they follow online
Remember:
Social media
is not
an island.
Photo: lisbokt
Integrate Social with Web
From this …
Integrate Social with Web
… to this.
Facebook
Facebook Stats
• Over 1.2 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Fac...
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local busin...
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers clai...
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Opportunities
Facebook
Cover Photo as Advertising
Source: Bass Performance Hall
Text can be
no more
than 20%
Facebook
Cover Photo as Advertising
Facebook
Cover Photo as Advertising
Source: Mari Smith
• Why advertise on
Facebook?
Huge audience
Highly targeted
Social
recommendations
Cost effective
EASY!
Facebook Advertising
Pro Tip: BE SPECIFIC
Facebook Advertising Best Practices
Include a call to
action.
Combat ad fatigue.
Source: facebook.com
Facebook Advertising Best Practices
Put important
content first.
Identify your target
audience.
Source: facebook.com
Facebook Advertising Best Practices
Boost important
posts.
Use Facebook
Offers.
Source: facebook.com
Facebook Advertising Best Practices
Give people
something to say.
Use high quality
photos.
Source: facebook.com
Twitter
Twitter Stats
• 241 million active monthly users
• 60% of active users use their mobile phone to
tweet
• Average number of...
Find Local Customers
http://twitter.com/search-advanced
La Vernia,Tx
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promotion Budget
Promoted Tweets
Promoted Accounts
Yelp!
Respond To Reviews
Show Customers You Care
Pinterest
Facebook &
Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =
“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend...
Pinterest Board
Drive
sales to
your
website!
Pinterest for Business
http://business.pinterest.com
See what’s been pinned from
your website or blog!
http://pinterest.com/source/AddYourURL.Here
Instagram
is no
dummy.
• More than 55 million
photos are uploaded
every day
• 150 million monthly
active users
• 1.2 billion likes daily
• 1000 c...
Instagram for Business:
Best Practices
Show Us “How To”
Take Us Behind the Scenes
Use Hashtags and Calls To Action
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Thank You!
Questions?
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
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Marketing Your Business in the 21st Century

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Presentation given during the Governor's Small Business Forum held in La Vernia, TX on March 25, 2014.

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  • Social media works best when it is a component of an integrated marketing strategy, inclusive of advertising, public relations, etc. It should be a part of your marketing plans, not an island unto itself.
  • If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Handout:Ways to Use Twitter
  • Search by city name or zip code to find other people, businesses, or organizations in your area.
  • Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • Business.pinterest.com
  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • Transcript of "Marketing Your Business in the 21st Century"

    1. 1. Marketing Your Business in the 21st Century Governor’s Small Business Forum March 25, 2014 La Vernia, Texas
    2. 2. Get these slides here:: http://sarahtpage.com/SmallBiz-LaVernia/
    3. 3. Source: All Twitter 71% of social media users are more likely to purchase from a brand they follow online
    4. 4. Remember: Social media is not an island. Photo: lisbokt
    5. 5. Integrate Social with Web From this …
    6. 6. Integrate Social with Web … to this.
    7. 7. Facebook
    8. 8. Facebook Stats • Over 1.2 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
    9. 9. • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Facebook Stats Source: IDC; expandedramblings.com
    10. 10. Understanding Insights
    11. 11. Understanding Insights
    12. 12. Understanding Insights
    13. 13. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
    14. 14. Facebook Offers Source: Doe’s Eat Place
    15. 15. Facebook Boosted Posts Source: Visit Bloomington
    16. 16. Facebook Advertising Opportunities
    17. 17. Facebook Cover Photo as Advertising Source: Bass Performance Hall Text can be no more than 20%
    18. 18. Facebook Cover Photo as Advertising
    19. 19. Facebook Cover Photo as Advertising Source: Mari Smith
    20. 20. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    21. 21. Facebook Advertising Pro Tip: BE SPECIFIC
    22. 22. Facebook Advertising Best Practices Include a call to action. Combat ad fatigue. Source: facebook.com
    23. 23. Facebook Advertising Best Practices Put important content first. Identify your target audience. Source: facebook.com
    24. 24. Facebook Advertising Best Practices Boost important posts. Use Facebook Offers. Source: facebook.com
    25. 25. Facebook Advertising Best Practices Give people something to say. Use high quality photos. Source: facebook.com
    26. 26. Twitter
    27. 27. Twitter Stats • 241 million active monthly users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
    28. 28. Find Local Customers http://twitter.com/search-advanced La Vernia,Tx
    29. 29. http://business.twitter.com
    30. 30. http://ads.twitter.com
    31. 31. Twitter Targeting
    32. 32. Promotion Budget
    33. 33. Promoted Tweets
    34. 34. Promoted Accounts
    35. 35. Yelp!
    36. 36. Respond To Reviews Show Customers You Care
    37. 37. Pinterest
    38. 38. Facebook & Instagram “Look at Me!” Photo: omgits_dhilzy on Instagram = #selfie
    39. 39. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    40. 40. • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com Photo: vbecker on Flickr
    41. 41. Pinterest Board
    42. 42. Drive sales to your website!
    43. 43. Pinterest for Business http://business.pinterest.com
    44. 44. See what’s been pinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
    45. 45. Instagram
    46. 46. is no dummy.
    47. 47. • More than 55 million photos are uploaded every day • 150 million monthly active users • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr
    48. 48. Instagram for Business: Best Practices
    49. 49. Show Us “How To”
    50. 50. Take Us Behind the Scenes
    51. 51. Use Hashtags and Calls To Action
    52. 52. Feature Brand Advocates
    53. 53. Feature Brand Advocates
    54. 54. Host a Contest
    55. 55. Reward Customers
    56. 56. Can I Help? Call Me!
    57. 57. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    58. 58. Thank You! Questions?
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