Marketing with Pinterest

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Presentation given during seminars hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

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  • Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’s aspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
  • Business.pinterest.com
  • Viral Tag = $99/month
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  • Marketing with Pinterest

    1. 1. Marketing with June 4-5, 2014
    2. 2. Get these slides here:: http://sarahtpage.com/MidwestForts/
    3. 3. Why Pinterest? • Skyrocketing popularity – 70 million + users and growing • Ability to drive traffic to your website – Comprises 41% of e-commerce traffic – Average sales are more than 2x that of Facebook ($140-$180) • Builds SEO • Appeal to multiple vertical markets Source: Social Media Examiner
    4. 4. Pinterest Best Practices • Use high quality images • Link pins back to your website – Or … link pins back to your partners’ websites • Add the “Follow” and/or “Pin It” buttons to your website • Use Pinterest as a focus group • Grow your Boards and pins • Use keywords and hashtags in pin descriptions • Like and comment often • See what has been pinned by others from your website Source: Social Media Examiner
    5. 5. Tips for Good Pins • Avoid faces • Use the color red • Tightly crop your images • Add text overlays • Keep saturation and brightness moderate (not too light, not too dark) • Pin infographics • Add a short description and URL Source: Forbes; Bit Rebel
    6. 6. Text Overlay
    7. 7. Infographic
    8. 8. Facebook & Instagram “Look at Me!” Photo: omgits_dhilzy on Instagram = #selfie
    9. 9. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    10. 10. • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com Photo: vbecker on Flickr
    11. 11. You May Have Seen This
    12. 12. But Have You Seen This?
    13. 13. But Have You Seen This?
    14. 14. Pinterest Content Pin
    15. 15. Pinterest Content Video Pin
    16. 16. Pinterest Content – Rich Pins Place Pin
    17. 17. Pinterest Content – Rich Pins Article Pin
    18. 18. Pinterest Content – Rich Pins Product Pin
    19. 19. Pinterest Content – Rich Pins Recipe Pin
    20. 20. Pinterest Content – Rich Pins Movie Pin
    21. 21. Drive sales to your website!
    22. 22. See what’s been pinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
    23. 23. Pinterest for Business
    24. 24. Add the “Pin It” Button To Your Website http://business.pinterest.com/pin-it-button/
    25. 25. Add the “Pin It” Button To Your Website
    26. 26. Add the “Pin It” Button To Your Website
    27. 27. How To Easily Pin Content https://about.pinterest.com/goodies/
    28. 28. Copy This Idea
    29. 29. Scheduling Pinterest
    30. 30. Scheduling Pinterest
    31. 31. Can I Help? Call Me!
    32. 32. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage

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