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Marketing with Pinterest


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Presentation given during seminars hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Presentation given during seminars hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

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  • Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’s aspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
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  • Transcript

    • 1. Marketing with June 4-5, 2014
    • 2. Get these slides here::
    • 3. Why Pinterest? • Skyrocketing popularity – 70 million + users and growing • Ability to drive traffic to your website – Comprises 41% of e-commerce traffic – Average sales are more than 2x that of Facebook ($140-$180) • Builds SEO • Appeal to multiple vertical markets Source: Social Media Examiner
    • 4. Pinterest Best Practices • Use high quality images • Link pins back to your website – Or … link pins back to your partners’ websites • Add the “Follow” and/or “Pin It” buttons to your website • Use Pinterest as a focus group • Grow your Boards and pins • Use keywords and hashtags in pin descriptions • Like and comment often • See what has been pinned by others from your website Source: Social Media Examiner
    • 5. Tips for Good Pins • Avoid faces • Use the color red • Tightly crop your images • Add text overlays • Keep saturation and brightness moderate (not too light, not too dark) • Pin infographics • Add a short description and URL Source: Forbes; Bit Rebel
    • 6. Text Overlay
    • 7. Infographic
    • 8. Facebook & Instagram “Look at Me!” Photo: omgits_dhilzy on Instagram = #selfie
    • 9. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    • 10. • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: Photo: vbecker on Flickr
    • 11. You May Have Seen This
    • 12. But Have You Seen This?
    • 13. But Have You Seen This?
    • 14. Pinterest Content Pin
    • 15. Pinterest Content Video Pin
    • 16. Pinterest Content – Rich Pins Place Pin
    • 17. Pinterest Content – Rich Pins Article Pin
    • 18. Pinterest Content – Rich Pins Product Pin
    • 19. Pinterest Content – Rich Pins Recipe Pin
    • 20. Pinterest Content – Rich Pins Movie Pin
    • 21. Drive sales to your website!
    • 22. See what’s been pinned from your website or blog!
    • 23. Pinterest for Business
    • 24. Add the “Pin It” Button To Your Website
    • 25. Add the “Pin It” Button To Your Website
    • 26. Add the “Pin It” Button To Your Website
    • 27. How To Easily Pin Content
    • 28. Copy This Idea
    • 29. Scheduling Pinterest
    • 30. Scheduling Pinterest
    • 31. Can I Help? Call Me!
    • 32. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873