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Marketing Your
Community’s Events
Using Social Media
May 27, 2014
Get these slides here::
http://sarahtpage.com/ILRegionalSeminar/
Step 1:
Open Instagram /
Take a photo
Step 2:
Add
#ILSeminar
tag
Step 3:
Upload to Instagram
Step 4:
Stay tuned
Why social media
and events?
PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
PLAN
Plan
Develop a timeline for promotions and
announcements
Choose a social tool for event planning and
registrations
Comp...
Social Tool
Social Tool
Facebook Event
Scheduling
Scheduling
PROMOTE
Promote
Create website or web presence
Social integration
Distribute printed material
– Social integration
Advertise o...
Web/Social Integration
Print/Social Integration
• Why advertise on
Facebook?
Huge audience
Highly targeted
Social
recommendations
Cost effective
EASY!
Teasers
Teasers
Teasers
Influencers
• Nikon partnered with
Warner Music group to
showcase their new
cameras at SXSW
• Gave fans the chance to
try ...
Influencers
• Over 500,000 watched
the live stream
• Over 1,100 photos were
captured and shared
• More than 15,000 social
...
ENGAGE
Engage
Create and monitor conversations with fans,
attendees, and influencers
Post in real time
Encourage attendees to ...
Conversations
Conversations
Post in Real Time
Post in Real Time
Encourage Sharing
Photo: felinebird on Flickr
Encourage Sharing
Encourage Sharing
Encourage Sharing
Encourage Sharing
Showcase User-Generated Content
Showcase User-Generated Content
Watch This
EXTEND
Extend
Keep the conversation going
Peek behind the curtain
Encourage social feedback
Offers, specials, discounts
Extend
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Social Feedback
Social Feedback
Behind the Curtain
Behind the Curtain
Offers
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Thank You!
Questions?
Marketing Community Events Using Social Media
Marketing Community Events Using Social Media
Marketing Community Events Using Social Media
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Marketing Community Events Using Social Media

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Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.

Published in: Social Media, Technology, Business
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  • The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
  • Twitterfall or Tweetchat
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • Transcript of "Marketing Community Events Using Social Media"

    1. 1. Marketing Your Community’s Events Using Social Media May 27, 2014
    2. 2. Get these slides here:: http://sarahtpage.com/ILRegionalSeminar/
    3. 3. Step 1: Open Instagram / Take a photo
    4. 4. Step 2: Add #ILSeminar tag
    5. 5. Step 3: Upload to Instagram
    6. 6. Step 4: Stay tuned
    7. 7. Why social media and events?
    8. 8. PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne
    9. 9. PLAN
    10. 10. Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo
    11. 11. Social Tool
    12. 12. Social Tool
    13. 13. Facebook Event
    14. 14. Scheduling
    15. 15. Scheduling
    16. 16. PROMOTE
    17. 17. Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers
    18. 18. Web/Social Integration
    19. 19. Print/Social Integration
    20. 20. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    21. 21. Teasers
    22. 22. Teasers
    23. 23. Teasers
    24. 24. Influencers • Nikon partnered with Warner Music group to showcase their new cameras at SXSW • Gave fans the chance to try the camera and instantly share to their Facebook communities • Bands photographed experiences leading up to their show to create buzz • Those outside SXSW viewed live stream video content and social sharing on Facebook & Twitter
    25. 25. Influencers • Over 500,000 watched the live stream • Over 1,100 photos were captured and shared • More than 15,000 social posts featured the promotion’s hashtag #NikonWarnerSound
    26. 26. ENGAGE
    27. 27. Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event
    28. 28. Conversations
    29. 29. Conversations
    30. 30. Post in Real Time
    31. 31. Post in Real Time
    32. 32. Encourage Sharing
    33. 33. Photo: felinebird on Flickr Encourage Sharing
    34. 34. Encourage Sharing
    35. 35. Encourage Sharing
    36. 36. Encourage Sharing
    37. 37. Showcase User-Generated Content
    38. 38. Showcase User-Generated Content
    39. 39. Watch This
    40. 40. EXTEND
    41. 41. Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts
    42. 42. Extend
    43. 43. Prolong Conversation
    44. 44. Prolong Conversation
    45. 45. Prolong Conversation
    46. 46. Prolong Conversation
    47. 47. Prolong Conversation
    48. 48. Social Feedback
    49. 49. Social Feedback
    50. 50. Behind the Curtain
    51. 51. Behind the Curtain
    52. 52. Offers
    53. 53. Can I Help? Call Me!
    54. 54. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    55. 55. Thank You! Questions?
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