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Marketing Community Events Using Social Media
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Marketing Community Events Using Social Media


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Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.

Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.

Published in: Social Media, Technology, Business

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  • The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
  • Twitterfall or Tweetchat
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • Transcript

    • 1. Marketing Your Community’s Events Using Social Media May 27, 2014
    • 2. Get these slides here::
    • 3. Step 1: Open Instagram / Take a photo
    • 4. Step 2: Add #ILSeminar tag
    • 5. Step 3: Upload to Instagram
    • 6. Step 4: Stay tuned
    • 7. Why social media and events?
    • 8. PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne
    • 9. PLAN
    • 10. Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo
    • 11. Social Tool
    • 12. Social Tool
    • 13. Facebook Event
    • 14. Scheduling
    • 15. Scheduling
    • 16. PROMOTE
    • 17. Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers
    • 18. Web/Social Integration
    • 19. Print/Social Integration
    • 20. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    • 21. Teasers
    • 22. Teasers
    • 23. Teasers
    • 24. Influencers • Nikon partnered with Warner Music group to showcase their new cameras at SXSW • Gave fans the chance to try the camera and instantly share to their Facebook communities • Bands photographed experiences leading up to their show to create buzz • Those outside SXSW viewed live stream video content and social sharing on Facebook & Twitter
    • 25. Influencers • Over 500,000 watched the live stream • Over 1,100 photos were captured and shared • More than 15,000 social posts featured the promotion’s hashtag #NikonWarnerSound
    • 26. ENGAGE
    • 27. Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event
    • 28. Conversations
    • 29. Conversations
    • 30. Post in Real Time
    • 31. Post in Real Time
    • 32. Encourage Sharing
    • 33. Photo: felinebird on Flickr Encourage Sharing
    • 34. Encourage Sharing
    • 35. Encourage Sharing
    • 36. Encourage Sharing
    • 37. Showcase User-Generated Content
    • 38. Showcase User-Generated Content
    • 39. Watch This
    • 40. EXTEND
    • 41. Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts
    • 42. Extend
    • 43. Prolong Conversation
    • 44. Prolong Conversation
    • 45. Prolong Conversation
    • 46. Prolong Conversation
    • 47. Prolong Conversation
    • 48. Social Feedback
    • 49. Social Feedback
    • 50. Behind the Curtain
    • 51. Behind the Curtain
    • 52. Offers
    • 53. Can I Help? Call Me!
    • 54. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873
    • 55. Thank You! Questions?