Your SlideShare is downloading. ×

Marketing Your Community's Events Using Social Media


Published on

Webinar given on March 11, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.

Webinar given on March 11, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.

Published in: Social Media
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • 1.  Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
  • 2.  Add this tag: #LOLWebinar
  • 3.  Upload your photo. No need to tweet it, but you can if you want.
  • 4.  Hang around to the end of our presentation to see what you've created!
  • The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
  • Twitterfall or Tweetchat
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • Transcript

    • 1. Marketing Your Community’s Events Using Social Media Land of Lincoln Webinar #1 March 11, 2014
    • 2. Get these slides here::
    • 3. Step 1: Open Instagram / Take a photo
    • 4. Step 2: Add #LOLWebinar tag
    • 5. Step 3: Upload to Instagram
    • 6. Step 4: Stay tuned
    • 7. Why social media and events?
    • 8. PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne
    • 9. Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo
    • 10. Social Tool
    • 11. Social Tool
    • 12. Facebook Event
    • 13. Scheduling
    • 14. Scheduling
    • 15. Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers
    • 16. Web/Social Integration
    • 17. Print/Social Integration
    • 18. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    • 19. Teasers
    • 20. Teasers
    • 21. Teasers
    • 22. Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event
    • 23. Conversations
    • 24. Conversations
    • 25. Post in Real Time
    • 26. Post in Real Time
    • 27. Encourage Sharing
    • 28. Photo: felinebird on Flickr Encourage Sharing
    • 29. Encourage Sharing
    • 30. Encourage Sharing
    • 31. Encourage Sharing
    • 32. Showcase User-Generated Content
    • 33. Showcase User-Generated Content
    • 34. Watch This
    • 35. Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts
    • 36. Extend
    • 37. Prolong Conversation
    • 38. Prolong Conversation
    • 39. Prolong Conversation
    • 40. Prolong Conversation
    • 41. Prolong Conversation
    • 42. Social Feedback
    • 43. Social Feedback
    • 44. Behind the Curtain
    • 45. Behind the Curtain
    • 46. Offers
    • 47. Can I Help? Call Me!
    • 48. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873
    • 49. Thank You! Questions?