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Get Local: How Location-based Social Media Can Drive Business


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Presentation given on August 16, 2013 for the Lufkin/Angelina County Chamber of Commerce.

Presentation given on August 16, 2013 for the Lufkin/Angelina County Chamber of Commerce.

Published in: Technology, Business

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  • Here’s an example of what a check-in looks like on Foursquare, and how you’ll know if there’s a special being offered.
  • Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.Yelp had an average of approximately 86 million monthly unique visitors in Q4 2012.Yelpers have written over 36 million local reviews.Every business owner (or manager) can setup a free account to post photos and message her customers.Yelp makes money by selling ads to local businesses - you'll see these clearly labeled "Yelp Ads" around the site.
  • Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and your blog too – it's so easy. It's photo sharing, reinvented.
  • Began in 2009 as a way to find or rate specific dishes.As a foodseeker, you can…Explore your city or neighborhood to see the nearest, latest and best foods around you.Look up a restaurant and see what’s good there.Find a particular dish that you’re craving.Bookmark foods you want to try by clicking (“Want it!”)Vote up foods you’ve tried and loved (“Nom it!”).Access guides from experts like the Travel Channel to see the nearest recommendations to you.Follow people and guides that you trust, and places and foods that you love.As a foodspotter, you can...Share where to find a food you love by uploading a photo (“spotting it”), emailing it to (you’ll need to add details from the website), or adding it to a guide.Complete guides, scavenger hunts and challenges to earn badges and recognition.Become a dish expert by spotting five or more foods of the same type.Earn virtual points for making quality contributions to the Foodspotting community.
  • Transcript

    • 1. Photo: zhrefch on Flickr Get Local: How Location-based Social Media Can Drive Business
    • 2. Download this presentation at:
    • 3. Location-based Social Media
    • 4. = 1 part social network + 1 part city guide + 1 part game
    • 5. Check In
    • 6. Badges note the Foursquare user’s “accomplishments” earned from checking in at various locations.
    • 7. Claim Your Business
    • 8. Tell customers you’re on Foursquare!
    • 9. Venue Specials
    • 10. Reward your mayor
    • 11. Get To Know Your Customers
    • 12. Read reviews from previous customers
    • 13. Claiming Your Yelp Place • Step 1: Search for your business – If your business is not listed, click Add a Business • Step 2: Click “Work here? Unlock this business page” • Step 3: Create a business account using a neutral email address • Step 4: Phone authentication process • Step 5: Fill out profile information • Great video tutorial in Yelp Support for Business Owners Source: Fargo-Moorhead CVB
    • 14. Yelp has check-in specials too!
    • 15. Tell customers you’re on Yelp!
    • 16. Respond to Reviews Show Customers You Care
    • 17. • More than 40 million photos are uploaded every day • 90 million monthly active users • 8500 likes per second • 1000 comments per second Source: Social Fresh Photo: WindKoh on Flickr
    • 18. Apply Instagram Filters
    • 19. From this … … to this!
    • 20. Use #Hashtags
    • 21. Involve Your Customers
    • 22. Sales, Specials, & Discounts!
    • 23. Using Foodspotting Spot your own food Search for food nearby you
    • 24. Using Foodspotting
    • 25. • Upload a photo • Name the location • Describe the dish • Share it!
    • 26. • Create an account • Post photos of your best dishes and daily specials • “Follow” and reward your spotters or customers • Correct errors about your restaurant using “Suggest Place Edits” • Add photos to your website using the Foodspotting widget • Wait for new tools for restaurant owners from Foodspotting But What Can Restaurants Do …?
    • 27. Can I Help? Call Me! Photo: .Spartography on Flickr
    • 28. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512-914-8873