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Facebook 101: Using Facebook To Promote Your Business
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Facebook 101: Using Facebook To Promote Your Business

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Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

Published in: Technology, Business

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  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • 120 sharesPage likes increase 32.5% in two weeks
  • Transcript

    • 1. Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013
    • 2. Get these slides here: http://sarahtpage.com/RRVTA/
    • 3. Agenda Social media review Facebook 101 Live Demos & Set Up Engagement Tips Q&A
    • 4. Social Media Review
    • 5. Photo: erinjpattison Social media is FREE!
    • 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
    • 7. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
    • 8. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
    • 9. Facebook 101
    • 10. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
    • 11. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
    • 12. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
    • 13. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
    • 14. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio
    • 15. Composer Pinned Post Page Features
    • 16. Highlighted Post Page Features
    • 17. Admin Panel Messages Post Performance Insights
    • 18. Manage Page Settings Grow Your Fan-base Find Helpful Resources Admin Panel
    • 19. Understanding Insights
    • 20. Understanding Insights
    • 21. Understanding Insights
    • 22. Understanding Insights
    • 23. Facebook Page Use
    • 24. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events
    • 25. Facebook Live Demo and Q&A
    • 26. Engagement Tips
    • 27. 1. Use photos 2. Run a contest 3. Have fun 4. Ask questions 5. Post often 6. Love your fans Facebook Engagement Tips
    • 28. Facebook Engagement Tips 1. Use photos
    • 29. Facebook Engagement Tips 2. Run a contest
    • 30. Facebook Engagement Tips 3. Have fun
    • 31. Facebook Engagement Tips 4. Ask questions
    • 32. Facebook Engagement Tips 5. Post often
    • 33. Facebook Engagement Tips 6. Love your fans
    • 34. Can I Help? Call Me! Photo: .Spartography on Flickr
    • 35. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting

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