Facebook 101: Using Facebook To Promote Your Business

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Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

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  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • 120 sharesPage likes increase 32.5% in two weeks

Transcript

  • 1. Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013
  • 2. Get these slides here: http://sarahtpage.com/RRVTA/
  • 3. Agenda Social media review Facebook 101 Live Demos & Set Up Engagement Tips Q&A
  • 4. Social Media Review
  • 5. Photo: erinjpattison Social media is FREE!
  • 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  • 7. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
  • 8. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
  • 9. Facebook 101
  • 10. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  • 11. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
  • 12. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
  • 13. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
  • 14. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio
  • 15. Composer Pinned Post Page Features
  • 16. Highlighted Post Page Features
  • 17. Admin Panel Messages Post Performance Insights
  • 18. Manage Page Settings Grow Your Fan-base Find Helpful Resources Admin Panel
  • 19. Understanding Insights
  • 20. Understanding Insights
  • 21. Understanding Insights
  • 22. Understanding Insights
  • 23. Facebook Page Use
  • 24. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events
  • 25. Facebook Live Demo and Q&A
  • 26. Engagement Tips
  • 27. 1. Use photos 2. Run a contest 3. Have fun 4. Ask questions 5. Post often 6. Love your fans Facebook Engagement Tips
  • 28. Facebook Engagement Tips 1. Use photos
  • 29. Facebook Engagement Tips 2. Run a contest
  • 30. Facebook Engagement Tips 3. Have fun
  • 31. Facebook Engagement Tips 4. Ask questions
  • 32. Facebook Engagement Tips 5. Post often
  • 33. Facebook Engagement Tips 6. Love your fans
  • 34. Can I Help? Call Me! Photo: .Spartography on Flickr
  • 35. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting