Photo: Charlottes Photo Gallery on Flickr
Facebook 101
Using Facebook to
Promote Your Business
Red River Valley Tourism As...
Get these slides here:
http://sarahtpage.com/RRVTA/
Agenda
Social media review
Facebook 101
Live Demos & Set Up
Engagement Tips
Q&A
Social Media Review
Photo: erinjpattison
Social media is
FREE!
Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• ...
Is Social Media Right for You?
• Is social media …
• Providing value to your organization and your
members/customers?
• Br...
First steps
• Find your audience
• Know what’s being said
• Extend a virtual hand
• Get your community to be virtual ambas...
Facebook 101
What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, link...
Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Fac...
Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
co...
Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitte...
Cover
Photo
Profile
Photo
Views and
Apps
Like Button
Contact Info /
Bio
Composer
Pinned
Post
Page Features
Highlighted
Post
Page Features
Admin Panel
Messages
Post
Performance
Insights
Manage Page
Settings
Grow Your
Fan-base
Find Helpful
Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Page Use
Facebook Page Use
1. Page layout and elements
2. Write a status update
3. Add photos, links, and videos to status updates
...
Facebook Live Demo and Q&A
Engagement Tips
1. Use photos
2. Run a contest
3. Have fun
4. Ask questions
5. Post often
6. Love your fans
Facebook Engagement Tips
Facebook Engagement Tips
1. Use photos
Facebook Engagement Tips
2. Run a contest
Facebook Engagement Tips
3. Have fun
Facebook Engagement Tips
4. Ask questions
Facebook Engagement Tips
5. Post often
Facebook Engagement Tips
6. Love your fans
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulti...
Facebook 101: Using Facebook To Promote Your Business
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Facebook 101: Using Facebook To Promote Your Business

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Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

Published in: Technology, Business
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  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • 120 sharesPage likes increase 32.5% in two weeks
  • Facebook 101: Using Facebook To Promote Your Business

    1. 1. Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013
    2. 2. Get these slides here: http://sarahtpage.com/RRVTA/
    3. 3. Agenda Social media review Facebook 101 Live Demos & Set Up Engagement Tips Q&A
    4. 4. Social Media Review
    5. 5. Photo: erinjpattison Social media is FREE!
    6. 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
    7. 7. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
    8. 8. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
    9. 9. Facebook 101
    10. 10. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
    11. 11. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
    12. 12. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
    13. 13. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
    14. 14. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio
    15. 15. Composer Pinned Post Page Features
    16. 16. Highlighted Post Page Features
    17. 17. Admin Panel Messages Post Performance Insights
    18. 18. Manage Page Settings Grow Your Fan-base Find Helpful Resources Admin Panel
    19. 19. Understanding Insights
    20. 20. Understanding Insights
    21. 21. Understanding Insights
    22. 22. Understanding Insights
    23. 23. Facebook Page Use
    24. 24. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events
    25. 25. Facebook Live Demo and Q&A
    26. 26. Engagement Tips
    27. 27. 1. Use photos 2. Run a contest 3. Have fun 4. Ask questions 5. Post often 6. Love your fans Facebook Engagement Tips
    28. 28. Facebook Engagement Tips 1. Use photos
    29. 29. Facebook Engagement Tips 2. Run a contest
    30. 30. Facebook Engagement Tips 3. Have fun
    31. 31. Facebook Engagement Tips 4. Ask questions
    32. 32. Facebook Engagement Tips 5. Post often
    33. 33. Facebook Engagement Tips 6. Love your fans
    34. 34. Can I Help? Call Me! Photo: .Spartography on Flickr
    35. 35. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting
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