Facebook and Twitter for Business 101


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Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.

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  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Handout:Ways to Use Twitter
  • Handout:Ways to Use Twitter
  • Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Search by city name or zip code to find other people, businesses, or organizations in your area.
  • Facebook and Twitter for Business 101

    1. 1. Photo: Charlottes Photo Gallery on Flickr Facebook and Twitter 101 Using Facebook and Twitter to Promote Your Business Burnet Chamber of Commerce November 18, 2013
    2. 2. Get these slides here: : http://sarahtpage.com/BurnetChamber/
    3. 3. Agenda Social media review Facebook 101 Twitter 101 Live Demos & Set Up Q&A
    4. 4. Social Media Review
    5. 5. Social media is FREE! Photo: erinjpattison
    6. 6. Benefits of Social Media • • • • • • • • • It’s FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Generates leads and sales Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
    7. 7. Facebook 101
    8. 8. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
    9. 9. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
    10. 10. Facebook Stats • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
    11. 11. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!
    12. 12. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)
    13. 13. Profile Photo Cover Photo Like Button Views and Apps Contact Info / Bio
    14. 14. Page Features Composer Pinned Post
    15. 15. Page Features Highlighted Post
    16. 16. Admin Panel Insights Post Performance Messages
    17. 17. Admin Panel Manage Page Settings Grow Your Fanbase Find Helpful Resources
    18. 18. Understanding Insights
    19. 19. Understanding Insights
    20. 20. Understanding Insights
    21. 21. Understanding Insights
    22. 22. Understanding Insights
    23. 23. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
    24. 24. Facebook Offers Source: Doe’s Eat Place
    25. 25. Facebook Boosted Posts Source: Visit Bloomington
    26. 26. Facebook Boosted Posts Source: Visit Bloomington
    27. 27. Facebook Advertising
    28. 28. Facebook Advertising
    29. 29. Facebook Advertising
    30. 30. Facebook Advertising
    31. 31. Facebook Advertising
    32. 32. Facebook Advertising
    33. 33. Facebook Advertising
    34. 34. Facebook Advertising
    35. 35. Facebook Cover Photo as Advertising Text can be no more than 20% Source: Bass Performance Hall
    36. 36. Facebook Cover Photo as Advertising Source: Mari Smith
    37. 37. Twitter 101
    38. 38. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
    39. 39. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
    40. 40. Twitter Benefits for Biz • • • • • Low cost Speed of feedback Potential reach of message Customer engagement/service Track what people are saying about your business • Create buzz around upcoming events • Promote your business and other content you create
    41. 41. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets
    42. 42. Anatomy of a Tweet Profile Photo or Avatar User name or handle Mention Retweet Shortened URL Hashtag
    43. 43. Complete Your Profile Source: http://socialmediaexaminer.com
    44. 44. Follow People • Your customers • Your business partners, suppliers, contractors and vendors • Your competitors or peers Source: http://socialmediaexaminer.com • Trade or professional organizations for your industry • Businesses in your neighborhood • Businesses run by people you know (your professional network)
    45. 45. Start Talking • Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source: http://socialmediaexaminer.com
    46. 46. Connect Your Online Presence
    47. 47. Connect Your Online Presence Source: http://socialmediaexaminer.com
    48. 48. Share Photos Source: http://socialmediaexaminer.com
    49. 49. Share Photos Source: http://socialmediaexaminer.com
    50. 50. Organize People You Follow Into Lists Source: http://socialmediaexaminer.com
    51. 51. Use #Hashtags # Use hashtags in your marketing to help people find your business and the conversations around it. Source: http://socialmediaexaminer.com
    52. 52. Find Local Customers http://twitter.com/search-advanced Burnet tx Source: http://socialmediaexaminer.com
    53. 53. http://business.twitter.com
    54. 54. http://ads.twitter.com
    55. 55. Promoted Tweets
    56. 56. Promoted Accounts
    57. 57. Promotion Analytics Promoted Tweets Dashboard Follower Growth Chart
    58. 58. Facebook Page Setup
    59. 59. Facebook Page Setup 1. Permissions a) Default landing tab b) Posting ability 2. Basic information a) Editing 3. Profile a) Choose photo and edit thumbnail 4. Featured a) Likes and page owners
    60. 60. Facebook Page Setup 5. Resources a) Ads b) Custom user name c) Link to Twitter 6. Admin Roles a) Add or remove 7. Mobile a) b) c) d) Update via E-mail Update via mobile web Update via iPhone Update via text
    61. 61. Facebook Page Use
    62. 62. Facebook Page Use 1. 2. 3. 4. 5. 6. Page layout and elements Write a status update Add photos, links, and videos to status updates Uploading photos and creating albums Create events Create notes
    63. 63. Twitter Page Setup
    64. 64. Twitter Setup 1. 2. 3. 4. 5. Go to http://twitter.com Enter your name, password, and email address Click on the “Sign Up for Twitter” button Create a username Click on “Create my Account”
    65. 65. Twitter Setup (cont’d) 6. Click on the gear icon at the top right and select “Settings” a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) 2) 3) 4) 5) 6) Upload a profile photo Upload a header photo Enter real name/business name Enter actual location (Ex: Lufkin, TX) Enter website URL Enter bio – VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image
    66. 66. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people
    67. 67. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world you’re on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like http://bit.ly to save space & for tracking d. Reply to someone e. RT someone else’s content
    68. 68. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page – hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters
    69. 69. What Do You Want To Try?
    70. 70. Can I Help? Call Me!
    71. 71. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting