Your SlideShare is downloading. ×
0
Photo: Charlottes Photo Gallery on FlickrFacebook and Twitter 101Using Facebook and Twitter toPromote Your BusinessLongvie...
Get these slides here::http://sarahtpage.com/longview-day-1/
AgendaSocial media reviewFacebook 101Twitter 101Live Demos & Set UpQ&A
Social Media Review
Photo: erinjpattisonSocial media isFREE!
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps...
Is Social Media Right for You?• Is social media …• Providing value to your organization and yourmembers/customers?• Bringi...
First steps• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassado...
Facebook 101
What Is Facebook?• Social networking service that allows users toconnect to friends and businesses• Share content, links, ...
Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebo...
Facebook Benefits to Biz• Low cost• Engage with fans of your business page• Fans receive your updates and can uploadcommen...
Facebook Benefits to Biz• Can incorporate content from other social mediaplatforms– Ex: blog posts, updates from Twitter, ...
CoverPhotoProfilePhotoViews andAppsLike ButtonContact Info /Bio
ComposerPinnedPostPage Features
HighlightedPostPage Features
Admin PanelMessagesPostPerformanceInsights
Manage PageSettingsGrow YourFanbaseFind HelpfulResourcesAdmin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Twitter 101
What Is Twitter?• Free social networking and micro-blogging sitethat allows users to send and read messagesknown as “tweet...
Twitter Stats• 500 million users• 60% of active users use their mobile phone totweet• Average number of followers per Twit...
Twitter Benefits for Biz• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what...
Profile Photoor AvatarUser nameor AvatarBio andwebsite URLRecenttweets
Profile Photoor AvatarUser nameor handleHashtagMentionAnatomy of a TweetShortenedURLRetweet
Complete Your ProfileSource: http://socialmediaexaminer.com
Follow People• Your customers• Your business partners,suppliers, contractors andvendors• Your competitors or peers• Trade ...
Start Talking• Types of Twitter MessagesTweet = message you send out to everyone whofollows you@Reply = message you send...
Connect Your Online Presence
Connect Your Online PresenceSource: http://socialmediaexaminer.com
Share PhotosSource: http://socialmediaexaminer.com
Share PhotosSource: http://socialmediaexaminer.com
OrganizePeopleFollowedInto ListsSource: http://socialmediaexaminer.com
Use #HashtagsUse hashtags in yourmarketing to helppeople find yourbusiness and theconversations around it.#Source: http://...
Find Local Customershttp://twitter.com/search-advancedSource: http://socialmediaexaminer.com
Facebook Page Setup
Facebook Page Setup1. Permissionsa) Default landing tabb) Posting ability2. Basic informationa) Editing3. Profilea) Choose...
Facebook Page Setup5. Resourcesa) Adsb) Custom user namec) Link to Twitter6. Admin Rolesa) Add or remove7. Mobilea) Update...
Facebook Page Use
Facebook Page Use1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. U...
Twitter Page Setup
Twitter Setup1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitte...
Twitter Setup (cont’d)6. Click on the gear icon at the top right andselect “Settings”a. Account Settings:1) Select English...
Twitter Setup: Next Steps1. Look for interesting people/businesses to followa. Click in the “Search” bar at the top right1...
Twitter Setup: Next Steps2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcomi...
Twitter Setup: Next Steps3. Promote your pagea. Update your Facebook status with a link to yournew Twitter page – hit up y...
What Do You Want To Try?
Can I Help?Call Me!Photo: .Spartography on Flickr
Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, L...
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
Upcoming SlideShare
Loading in...5
×

Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business

3,440

Published on

Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,440
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • Handout:Ways to Use Twitter
  • Handout:Ways to Use Twitter
  • Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Search by city name or zip code to find other people, businesses, or organizations in your area.
  • Transcript of "Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business"

    1. 1. Photo: Charlottes Photo Gallery on FlickrFacebook and Twitter 101Using Facebook and Twitter toPromote Your BusinessLongview Chamber of CommerceMay 8, 2013
    2. 2. Get these slides here::http://sarahtpage.com/longview-day-1/
    3. 3. AgendaSocial media reviewFacebook 101Twitter 101Live Demos & Set UpQ&A
    4. 4. Social Media Review
    5. 5. Photo: erinjpattisonSocial media isFREE!
    6. 6. Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors foryour brandSource: Social Media for Tourism Pros
    7. 7. Is Social Media Right for You?• Is social media …• Providing value to your organization and yourmembers/customers?• Bringing benefit via brand awareness,membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?Source: pammarketingnut.com
    8. 8. First steps• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speakingSource: DCI
    9. 9. Facebook 101
    10. 10. What Is Facebook?• Social networking service that allows users toconnect to friends and businesses• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,not businesses. Develop a fan page instead.
    11. 11. Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook anaverage of 13.8 times a day• 751 million users access Facebook from a mobiledevice• Average number of connections between localbusiness pages and users is 2 billion• Average number of weekly local business pageviews is 645 million• Average number of weekly comments on localbusiness pages is 13 millionSource: IDC; expandedramblings.com
    12. 12. Facebook Benefits to Biz• Low cost• Engage with fans of your business page• Fans receive your updates and can uploadcomments, photos, and video• When fans engage you on your page, theiractivity shows up in the News Feeds of theirfriends– This can prompt others to check out your page andyour business!
    13. 13. Facebook Benefits to Biz• Can incorporate content from other social mediaplatforms– Ex: blog posts, updates from Twitter, photos fromInstagram, videos from YouTube, location-based apps(Foursquare), etc.• Targeted advertising opportunities (cheap too!)
    14. 14. CoverPhotoProfilePhotoViews andAppsLike ButtonContact Info /Bio
    15. 15. ComposerPinnedPostPage Features
    16. 16. HighlightedPostPage Features
    17. 17. Admin PanelMessagesPostPerformanceInsights
    18. 18. Manage PageSettingsGrow YourFanbaseFind HelpfulResourcesAdmin Panel
    19. 19. Understanding Insights
    20. 20. Understanding Insights
    21. 21. Understanding Insights
    22. 22. Twitter 101
    23. 23. What Is Twitter?• Free social networking and micro-blogging sitethat allows users to send and read messagesknown as “tweets”• Tweets can have no more than 140 characters& are delivered to the author’s subscribers,known as “followers”
    24. 24. Twitter Stats• 500 million users• 60% of active users use their mobile phone totweet• Average number of followers per Twitter user is208• Twitter engagement rates for brands are 17%higher on Saturdays and SundaysSource: Linchpin SEO; expandedramblings.com
    25. 25. Twitter Benefits for Biz• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about yourbusiness• Create buzz around upcoming events• Promote your business and other content youcreate
    26. 26. Profile Photoor AvatarUser nameor AvatarBio andwebsite URLRecenttweets
    27. 27. Profile Photoor AvatarUser nameor handleHashtagMentionAnatomy of a TweetShortenedURLRetweet
    28. 28. Complete Your ProfileSource: http://socialmediaexaminer.com
    29. 29. Follow People• Your customers• Your business partners,suppliers, contractors andvendors• Your competitors or peers• Trade or professionalorganizations for your industry• Businesses in yourneighborhood• Businesses run by people youknow (your professionalnetwork)Source: http://socialmediaexaminer.com
    30. 30. Start Talking• Types of Twitter MessagesTweet = message you send out to everyone whofollows you@Reply = message you send out as a reply to oneyou receivedMention = message you send out that mentionsanother Twitter usernameDirect Message (DM) = message you send privatelyto another Twitter userRetweet (RT) = message created and sent bysomeone else that you share with the people whofollow youSource: http://socialmediaexaminer.com
    31. 31. Connect Your Online Presence
    32. 32. Connect Your Online PresenceSource: http://socialmediaexaminer.com
    33. 33. Share PhotosSource: http://socialmediaexaminer.com
    34. 34. Share PhotosSource: http://socialmediaexaminer.com
    35. 35. OrganizePeopleFollowedInto ListsSource: http://socialmediaexaminer.com
    36. 36. Use #HashtagsUse hashtags in yourmarketing to helppeople find yourbusiness and theconversations around it.#Source: http://socialmediaexaminer.com
    37. 37. Find Local Customershttp://twitter.com/search-advancedSource: http://socialmediaexaminer.com
    38. 38. Facebook Page Setup
    39. 39. Facebook Page Setup1. Permissionsa) Default landing tabb) Posting ability2. Basic informationa) Editing3. Profilea) Choose photo and edit thumbnail4. Featureda) Likes and page owners
    40. 40. Facebook Page Setup5. Resourcesa) Adsb) Custom user namec) Link to Twitter6. Admin Rolesa) Add or remove7. Mobilea) Update via E-mailb) Update via mobile webc) Update via iPhoned) Update via text
    41. 41. Facebook Page Use
    42. 42. Facebook Page Use1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events6. Create notes
    43. 43. Twitter Page Setup
    44. 44. Twitter Setup1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”
    45. 45. Twitter Setup (cont’d)6. Click on the gear icon at the top right andselect “Settings”a. Account Settings:1) Select English and Central Time Zone2) DO NOT protect your tweetsb. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Longview, TX)5) Enter website URL6) Enter bio – VERY IMPORTANTc. Design Settings1) Choose a background or upload a new image
    46. 46. Twitter Setup: Next Steps1. Look for interesting people/businesses to followa. Click in the “Search” bar at the top right1) Search by name, username & location2) Follow other local businesses/peopleb. Go to http://tweet.grader.com/location1) Type in “Town name, TX”2) Choose people to follow
    47. 47. Twitter Setup: Next Steps2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a newproduct/servicec. Link to an interesting article related to yourbusiness1) Use a URL shortener like http://bit.ly to save space & fortrackingd. Reply to someonee. RT someone else’s content
    48. 48. Twitter Setup: Next Steps3. Promote your pagea. Update your Facebook status with a link to yournew Twitter page – hit up your friendsb. Include links in your E-mail signature, on yourwebsite, in E-newsletters
    49. 49. What Do You Want To Try?
    50. 50. Can I Help?Call Me!Photo: .Spartography on Flickr
    51. 51. Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×