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Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
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Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business


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Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.

Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.

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  • Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
  • Handout:Ways to Use Twitter
  • Handout:Ways to Use Twitter
  • Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Search by city name or zip code to find other people, businesses, or organizations in your area.
  • Transcript

    • 1. Photo: Charlottes Photo Gallery on FlickrFacebook and Twitter 101Using Facebook and Twitter toPromote Your BusinessLongview Chamber of CommerceMay 8, 2013
    • 2. Get these slides here::
    • 3. AgendaSocial media reviewFacebook 101Twitter 101Live Demos & Set UpQ&A
    • 4. Social Media Review
    • 5. Photo: erinjpattisonSocial media isFREE!
    • 6. Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors foryour brandSource: Social Media for Tourism Pros
    • 7. Is Social Media Right for You?• Is social media …• Providing value to your organization and yourmembers/customers?• Bringing benefit via brand awareness,membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?Source:
    • 8. First steps• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speakingSource: DCI
    • 9. Facebook 101
    • 10. What Is Facebook?• Social networking service that allows users toconnect to friends and businesses• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,not businesses. Develop a fan page instead.
    • 11. Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook anaverage of 13.8 times a day• 751 million users access Facebook from a mobiledevice• Average number of connections between localbusiness pages and users is 2 billion• Average number of weekly local business pageviews is 645 million• Average number of weekly comments on localbusiness pages is 13 millionSource: IDC;
    • 12. Facebook Benefits to Biz• Low cost• Engage with fans of your business page• Fans receive your updates and can uploadcomments, photos, and video• When fans engage you on your page, theiractivity shows up in the News Feeds of theirfriends– This can prompt others to check out your page andyour business!
    • 13. Facebook Benefits to Biz• Can incorporate content from other social mediaplatforms– Ex: blog posts, updates from Twitter, photos fromInstagram, videos from YouTube, location-based apps(Foursquare), etc.• Targeted advertising opportunities (cheap too!)
    • 14. CoverPhotoProfilePhotoViews andAppsLike ButtonContact Info /Bio
    • 15. ComposerPinnedPostPage Features
    • 16. HighlightedPostPage Features
    • 17. Admin PanelMessagesPostPerformanceInsights
    • 18. Manage PageSettingsGrow YourFanbaseFind HelpfulResourcesAdmin Panel
    • 19. Understanding Insights
    • 20. Understanding Insights
    • 21. Understanding Insights
    • 22. Twitter 101
    • 23. What Is Twitter?• Free social networking and micro-blogging sitethat allows users to send and read messagesknown as “tweets”• Tweets can have no more than 140 characters& are delivered to the author’s subscribers,known as “followers”
    • 24. Twitter Stats• 500 million users• 60% of active users use their mobile phone totweet• Average number of followers per Twitter user is208• Twitter engagement rates for brands are 17%higher on Saturdays and SundaysSource: Linchpin SEO;
    • 25. Twitter Benefits for Biz• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about yourbusiness• Create buzz around upcoming events• Promote your business and other content youcreate
    • 26. Profile Photoor AvatarUser nameor AvatarBio andwebsite URLRecenttweets
    • 27. Profile Photoor AvatarUser nameor handleHashtagMentionAnatomy of a TweetShortenedURLRetweet
    • 28. Complete Your ProfileSource:
    • 29. Follow People• Your customers• Your business partners,suppliers, contractors andvendors• Your competitors or peers• Trade or professionalorganizations for your industry• Businesses in yourneighborhood• Businesses run by people youknow (your professionalnetwork)Source:
    • 30. Start Talking• Types of Twitter MessagesTweet = message you send out to everyone whofollows you@Reply = message you send out as a reply to oneyou receivedMention = message you send out that mentionsanother Twitter usernameDirect Message (DM) = message you send privatelyto another Twitter userRetweet (RT) = message created and sent bysomeone else that you share with the people whofollow youSource:
    • 31. Connect Your Online Presence
    • 32. Connect Your Online PresenceSource:
    • 33. Share PhotosSource:
    • 34. Share PhotosSource:
    • 35. OrganizePeopleFollowedInto ListsSource:
    • 36. Use #HashtagsUse hashtags in yourmarketing to helppeople find yourbusiness and theconversations around it.#Source:
    • 37. Find Local Customers
    • 38. Facebook Page Setup
    • 39. Facebook Page Setup1. Permissionsa) Default landing tabb) Posting ability2. Basic informationa) Editing3. Profilea) Choose photo and edit thumbnail4. Featureda) Likes and page owners
    • 40. Facebook Page Setup5. Resourcesa) Adsb) Custom user namec) Link to Twitter6. Admin Rolesa) Add or remove7. Mobilea) Update via E-mailb) Update via mobile webc) Update via iPhoned) Update via text
    • 41. Facebook Page Use
    • 42. Facebook Page Use1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events6. Create notes
    • 43. Twitter Page Setup
    • 44. Twitter Setup1. Go to http://twitter.com2. Enter your name, password, and email address3. Click on the “Sign Up for Twitter” button4. Create a username5. Click on “Create my Account”
    • 45. Twitter Setup (cont’d)6. Click on the gear icon at the top right andselect “Settings”a. Account Settings:1) Select English and Central Time Zone2) DO NOT protect your tweetsb. Profile Settings:1) Upload a profile photo2) Upload a header photo3) Enter real name/business name4) Enter actual location (Ex: Longview, TX)5) Enter website URL6) Enter bio – VERY IMPORTANTc. Design Settings1) Choose a background or upload a new image
    • 46. Twitter Setup: Next Steps1. Look for interesting people/businesses to followa. Click in the “Search” bar at the top right1) Search by name, username & location2) Follow other local businesses/peopleb. Go to Type in “Town name, TX”2) Choose people to follow
    • 47. Twitter Setup: Next Steps2. Enter some content (140 characters)a. Tell the world you’re on Twitter!b. Talk about an upcoming event, sale, a newproduct/servicec. Link to an interesting article related to yourbusiness1) Use a URL shortener like to save space & fortrackingd. Reply to someonee. RT someone else’s content
    • 48. Twitter Setup: Next Steps3. Promote your pagea. Update your Facebook status with a link to yournew Twitter page – hit up your friendsb. Include links in your E-mail signature, on yourwebsite, in E-newsletters
    • 49. What Do You Want To Try?
    • 50. Can I Help?Call Me!Photo: .Spartography on Flickr
    • 51. Follow Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873