Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.

1. Photo: Charlottes Photo Gallery on Flickr
Facebook and Twitter 101
Using Facebook and Twitter to
Promote Your Business
Longview Chamber of Commerce
May 8, 2013

3. Get these slides here::
http://sarahtpage.com/longview-day-1/

4. Agenda
Social media review
Facebook 101
Twitter 101
Live Demos & Set Up
Q&A

5. Social Media Review

6. Photo: erinjpattison
Social media is
FREE!

7. Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Generates leads and sales
• Can help reach journalists/media
• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros

8. Is Social Media Right for You?
• Is social media …
• Providing value to your organization and your
members/customers?
• Bringing benefit via brand awareness,
membership, loyalty, sales, etc.?
• Helping to grow membership base?
• Justifying the investment?
Source: pammarketingnut.com

9. First steps
• Find your audience
• Know what’s being said
• Extend a virtual hand
• Get your community to be virtual ambassadors
• Have fun, in a professional manner of speaking
Source: DCI

10. Facebook 101

11. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.

12. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a mobile
device
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com

13. Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!

14. Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps
(Foursquare), etc.
• Targeted advertising opportunities (cheap too!)

15. Cover
Photo
Profile
Photo
Views and
Apps
Like Button
Contact Info /
Bio

16. Composer
Pinned
Post
Page Features

17. Highlighted
Post
Page Features

18. Admin Panel
Messages
Post
Performance
Insights

19. Manage Page
Settings
Grow Your
Fanbase
Find Helpful
Resources
Admin Panel

20. Understanding Insights

21. Understanding Insights

22. Understanding Insights

23. Twitter 101

24. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”

25. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com

26. Twitter Benefits for Biz
• Low cost
• Speed of feedback
• Potential reach of message
• Customer engagement/service
• Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create

27. Profile Photo
or Avatar
User name
or Avatar
Bio and
website URL
Recent
tweets

28. Profile Photo
or Avatar
User name
or handle
Hashtag
Mention
Anatomy of a Tweet
Shortened
URL
Retweet

29. Complete Your Profile
Source: http://socialmediaexaminer.com

30. Follow People
• Your customers
• Your business partners,
suppliers, contractors and
vendors
• Your competitors or peers
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)Source: http://socialmediaexaminer.com

31. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com

32. Connect Your Online Presence

33. Connect Your Online Presence
Source: http://socialmediaexaminer.com

34. Share Photos
Source: http://socialmediaexaminer.com

35. Share Photos
Source: http://socialmediaexaminer.com

36. Organize
People
Followed
Into Lists
Source: http://socialmediaexaminer.com

37. Use #Hashtags
Use hashtags in your
marketing to help
people find your
business and the
conversations around it.
#
Source: http://socialmediaexaminer.com

38. Find Local Customers
http://twitter.com/search-advanced
Source: http://socialmediaexaminer.com

39. Facebook Page Setup

40. Facebook Page Setup
1. Permissions
a) Default landing tab
b) Posting ability
2. Basic information
a) Editing
3. Profile
a) Choose photo and edit thumbnail
4. Featured
a) Likes and page owners

41. Facebook Page Setup
5. Resources
a) Ads
b) Custom user name
c) Link to Twitter
6. Admin Roles
a) Add or remove
7. Mobile
a) Update via E-mail
b) Update via mobile web
c) Update via iPhone
d) Update via text

42. Facebook Page Use

43. Facebook Page Use
1. Page layout and elements
2. Write a status update
3. Add photos, links, and videos to status updates
4. Uploading photos and creating albums
5. Create events
6. Create notes

44. Twitter Page Setup

45. Twitter Setup
1. Go to http://twitter.com
2. Enter your name, password, and email address
3. Click on the “Sign Up for Twitter” button
4. Create a username
5. Click on “Create my Account”

46. Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select English and Central Time Zone
2) DO NOT protect your tweets
b. Profile Settings:
1) Upload a profile photo
2) Upload a header photo
3) Enter real name/business name
4) Enter actual location (Ex: Longview, TX)
5) Enter website URL
6) Enter bio – VERY IMPORTANT
c. Design Settings
1) Choose a background or upload a new image

47. Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top right
1) Search by name, username & location
2) Follow other local businesses/people
b. Go to http://tweet.grader.com/location
1) Type in “Town name, TX”
2) Choose people to follow

48. Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upcoming event, sale, a new
product/service
c. Link to an interesting article related to your
business
1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someone
e. RT someone else’s content

49. Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit up your friends
b. Include links in your E-mail signature, on your
website, in E-newsletters

50. What Do You Want To Try?

51. Can I Help?
Call Me!
Photo: .Spartography on Flickr

52. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetxSarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873