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Effectively Market Your Events and Your Community
 

Effectively Market Your Events and Your Community

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Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".

Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".

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  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Handout:Ways to Use Twitter
  • Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • Business.pinterest.com
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • Show your personality. Let loose a little. Help us like you!

Effectively Market Your Events and Your Community Effectively Market Your Events and Your Community Presentation Transcript