Effectively Market Your Events and Your Community
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Effectively Market Your Events and Your Community

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Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".

Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".

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  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Handout:Ways to Use Twitter
  • Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • Business.pinterest.com
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • Show your personality. Let loose a little. Help us like you!

Effectively Market Your Events and Your Community Effectively Market Your Events and Your Community Presentation Transcript

  • Effectively Market Events & Your Community Texas Midwest Community Network October 23, 2013
  • Get these slides here: : http://sarahtpage.com/TMCN/
  • Facebook
  • Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
  • Facebook Stats • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
  • Content Is King Visual Content Is Ruler of the World • Videos shared 12x more than links and text posts combined • Photos are liked 2x more than text updates • Instagram is the 2nd most popular app (globally) behind Facebook • Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
  • Visit Fargo-Moorhead Visual Content Integration Source: Fargo-Moorhead CVB
  • Visit Fargo-Moorhead Visual Content - Pinterest Source: Fargo-Moorhead CVB
  • Visit Fargo-Moorhead Visual Content - YouTube Source: Fargo-Moorhead CVB
  • Visit Fargo-Moorhead Visual Content - Instagram Source: Fargo-Moorhead CVB
  • Paid Advertising Options • Offers • Boosted posts • Advertising
  • Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
  • Facebook Offers Source: Doe’s Eat Place
  • Facebook Boosted Posts Source: Visit Bloomington
  • Facebook Boosted Posts Source: Visit Bloomington
  • • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
  • Facebook Advertising
  • Facebook Advertising
  • Facebook Advertising
  • Facebook Advertising
  • Is Facebook Right for You? Source: Pew Research Center; mediabistro.com • 67% of Internet users are on Facebook • 72% of women use Facebook vs 62% of men • Ages 18-29 = 86% • Ages 30-49 = 73% • Ages 50-64 = 57% • Ages 65+ = 35%
  • Twitter
  • Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
  • http://business.twitter.com
  • Paid Advertising Options • Promoted tweets • Promoted accounts
  • http://ads.twitter.com
  • Twitter Targeting
  • Promoted Tweets
  • Promotion Budget
  • Promoted Tweets
  • Promoted Accounts
  • Promotion Analytics Promoted Tweets Dashboard Follower Growth Chart
  • Is Twitter Right for You? Source: Pew Research Center; mediabistro.com • 16% of Internet users are on Twitter • Men & women are equally likely to use Twitter (6% each) • Ages 18-29 = 27% • Ages 30-49 = 16% • Ages 50-64 = 10% • Ages 65+ = 2%
  • Pinterest
  • Facebook & Instagram = #selfie “Look at Me!” Photo: omgits_dhilzy on Instagram
  • Pinterest = “Look at This!” Photo: Transguyjay on Flickr
  • Photo: vbecker on Flickr • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com
  • You May Have Seen This
  • But Have You Seen This?
  • Pinterest for Business
  • See what’s been pinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
  • Generate Sales • Add $ info • Promoted Pins
  • Drive sales to your website!
  • Promoted Pins
  • Is Pinterest Right for You? Source: Pew Research Center; mediabistro.com • 15% of Internet users are on Pinterest • 25% of women use Pinterest vs only 5% of men • Ages 18-29 = 19% • Ages 30-49 = 19% • Ages 50-64 = 12% • Ages 65+ = 4%
  • Instagram
  • • More than 55 million photos are uploaded every day • 150 million monthly active users • 1.2 billion likes daily • 1000 comments per second Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh
  • Apply Instagram Filters
  • From this … … to this!
  • Paid Advertising Options & Contests • Instagram ads • Contests
  • Instagram Ads
  • Instagram Contests & Promotions
  • 10 TIPS: Instagram for Destinations
  • 1. Show What Visitors Can Do
  • 2. Introduce Your Staff
  • 3. Feature Your Visitors
  • 4. Add User-generated Content
  • 5. Use #Hashtags
  • 6. Make an Emotional Connection
  • 7. Showcase Scenic Beauty
  • 8. Teach Us Something
  • 9. Highlight Local Partners
  • 10. Make It Fun!
  • Watch This
  • Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
  • Scheduling
  • Scheduling on Facebook 1 2 3
  • Scheduling on Facebook 4 55 6 7
  • Scheduling on Facebook 8
  • Scheduling on HootSuite
  • Scheduling on HootSuite 1 2
  • Scheduling on HootSuite 4 3 5
  • Scheduling on HootSuite
  • Scheduling on HootSuite
  • Can I Help? Call Me!
  • Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
  • Thank You! Questions?