Effectively Market Events &
Your Community

Texas Midwest Community Network
October 23, 2013
Get these slides here:
:
http://sarahtpage.com/TMCN/
Facebook
Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Fac...
Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of wee...
Content Is King
Visual Content Is Ruler of the World
• Videos shared 12x more
than links and text posts
combined
• Photos ...
Visit Fargo-Moorhead
Visual Content Integration

Source: Fargo-Moorhead CVB
Visit Fargo-Moorhead
Visual Content - Pinterest

Source: Fargo-Moorhead CVB
Visit Fargo-Moorhead
Visual Content - YouTube

Source: Fargo-Moorhead CVB
Visit Fargo-Moorhead
Visual Content - Instagram

Source: Fargo-Moorhead CVB
Paid
Advertising
Options

• Offers
• Boosted posts
• Advertising
Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers clai...
Facebook Offers

Source: Doe’s Eat Place
Facebook Boosted Posts

Source: Visit Bloomington
Facebook Boosted Posts

Source: Visit Bloomington
• Why advertise on
Facebook?
Huge audience
Highly targeted
Social
recommendations
Cost effective
EASY!
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Is Facebook
Right for
You?

Source: Pew Research Center;
mediabistro.com

• 67% of Internet users
are on Facebook
• 72% of...
Twitter
Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per ...
http://business.twitter.com
Paid
Advertising
Options

• Promoted
tweets
• Promoted
accounts
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Analytics
Promoted
Tweets
Dashboard

Follower
Growth
Chart
Is Twitter
Right for
You?

Source: Pew Research Center;
mediabistro.com

• 16% of Internet
users are on Twitter
• Men & wo...
Pinterest
Facebook &
Instagram
=

#selfie
“Look at Me!”
Photo: omgits_dhilzy on Instagram
Pinterest =

“Look at This!”

Photo: Transguyjay on Flickr
Photo: vbecker on Flickr

• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
•...
You May Have Seen This
But Have You Seen This?
Pinterest for Business
See what’s been pinned from
your website or blog!
http://pinterest.com/source/AddYourURL.Here
Generate
Sales

• Add $ info
• Promoted Pins
Drive
sales to
your
website!
Promoted Pins
Is Pinterest
Right for
You?

Source: Pew Research Center;
mediabistro.com

• 15% of Internet users
are on Pinterest
• 25% ...
Instagram
• More than 55 million
photos are uploaded
every day
• 150 million monthly
active users
• 1.2 billion likes daily
• 1000 c...
Apply Instagram Filters
From this …

… to this!
Paid
Advertising
Options
&
Contests

• Instagram ads
• Contests
Instagram Ads
Instagram Contests & Promotions
10 TIPS:
Instagram for Destinations
1. Show What Visitors Can Do
2. Introduce Your Staff
3. Feature Your Visitors
4. Add User-generated Content
5. Use #Hashtags
6. Make an Emotional Connection
7. Showcase Scenic Beauty
8. Teach Us Something
9. Highlight Local Partners
10. Make It Fun!
Watch This
Is Instagram
Right for
You?

Source: Pew Research Center;
mediabistro.com

• 13% of Internet users
are on Instagram
• 16% ...
Scheduling
Scheduling on Facebook

1

2

3
Scheduling on Facebook
4

55

6

7
Scheduling on Facebook

8
Scheduling on HootSuite
Scheduling on HootSuite
1

2
Scheduling on HootSuite

4

3
5
Scheduling on HootSuite
Scheduling on HootSuite
Can I Help?

Call
Me!
Follow Me
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873

Fac...
Thank You!
Questions?
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
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Effectively Market Your Events and Your Community

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Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".

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  • The restaurant doesn't typically do a brisk lunch business.  Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • Handout:Ways to Use Twitter
  • Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
  • Business.pinterest.com
  • Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
  • Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
  • Show your personality. Let loose a little. Help us like you!
  • Effectively Market Your Events and Your Community

    1. 1. Effectively Market Events & Your Community Texas Midwest Community Network October 23, 2013
    2. 2. Get these slides here: : http://sarahtpage.com/TMCN/
    3. 3. Facebook
    4. 4. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
    5. 5. Facebook Stats • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
    6. 6. Content Is King Visual Content Is Ruler of the World • Videos shared 12x more than links and text posts combined • Photos are liked 2x more than text updates • Instagram is the 2nd most popular app (globally) behind Facebook • Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
    7. 7. Visit Fargo-Moorhead Visual Content Integration Source: Fargo-Moorhead CVB
    8. 8. Visit Fargo-Moorhead Visual Content - Pinterest Source: Fargo-Moorhead CVB
    9. 9. Visit Fargo-Moorhead Visual Content - YouTube Source: Fargo-Moorhead CVB
    10. 10. Visit Fargo-Moorhead Visual Content - Instagram Source: Fargo-Moorhead CVB
    11. 11. Paid Advertising Options • Offers • Boosted posts • Advertising
    12. 12. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
    13. 13. Facebook Offers Source: Doe’s Eat Place
    14. 14. Facebook Boosted Posts Source: Visit Bloomington
    15. 15. Facebook Boosted Posts Source: Visit Bloomington
    16. 16. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    17. 17. Facebook Advertising
    18. 18. Facebook Advertising
    19. 19. Facebook Advertising
    20. 20. Facebook Advertising
    21. 21. Is Facebook Right for You? Source: Pew Research Center; mediabistro.com • 67% of Internet users are on Facebook • 72% of women use Facebook vs 62% of men • Ages 18-29 = 86% • Ages 30-49 = 73% • Ages 50-64 = 57% • Ages 65+ = 35%
    22. 22. Twitter
    23. 23. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
    24. 24. http://business.twitter.com
    25. 25. Paid Advertising Options • Promoted tweets • Promoted accounts
    26. 26. http://ads.twitter.com
    27. 27. Twitter Targeting
    28. 28. Promoted Tweets
    29. 29. Promotion Budget
    30. 30. Promoted Tweets
    31. 31. Promoted Accounts
    32. 32. Promotion Analytics Promoted Tweets Dashboard Follower Growth Chart
    33. 33. Is Twitter Right for You? Source: Pew Research Center; mediabistro.com • 16% of Internet users are on Twitter • Men & women are equally likely to use Twitter (6% each) • Ages 18-29 = 27% • Ages 30-49 = 16% • Ages 50-64 = 10% • Ages 65+ = 2%
    34. 34. Pinterest
    35. 35. Facebook & Instagram = #selfie “Look at Me!” Photo: omgits_dhilzy on Instagram
    36. 36. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    37. 37. Photo: vbecker on Flickr • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com
    38. 38. You May Have Seen This
    39. 39. But Have You Seen This?
    40. 40. Pinterest for Business
    41. 41. See what’s been pinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
    42. 42. Generate Sales • Add $ info • Promoted Pins
    43. 43. Drive sales to your website!
    44. 44. Promoted Pins
    45. 45. Is Pinterest Right for You? Source: Pew Research Center; mediabistro.com • 15% of Internet users are on Pinterest • 25% of women use Pinterest vs only 5% of men • Ages 18-29 = 19% • Ages 30-49 = 19% • Ages 50-64 = 12% • Ages 65+ = 4%
    46. 46. Instagram
    47. 47. • More than 55 million photos are uploaded every day • 150 million monthly active users • 1.2 billion likes daily • 1000 comments per second Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh
    48. 48. Apply Instagram Filters
    49. 49. From this … … to this!
    50. 50. Paid Advertising Options & Contests • Instagram ads • Contests
    51. 51. Instagram Ads
    52. 52. Instagram Contests & Promotions
    53. 53. 10 TIPS: Instagram for Destinations
    54. 54. 1. Show What Visitors Can Do
    55. 55. 2. Introduce Your Staff
    56. 56. 3. Feature Your Visitors
    57. 57. 4. Add User-generated Content
    58. 58. 5. Use #Hashtags
    59. 59. 6. Make an Emotional Connection
    60. 60. 7. Showcase Scenic Beauty
    61. 61. 8. Teach Us Something
    62. 62. 9. Highlight Local Partners
    63. 63. 10. Make It Fun!
    64. 64. Watch This
    65. 65. Is Instagram Right for You? Source: Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
    66. 66. Scheduling
    67. 67. Scheduling on Facebook 1 2 3
    68. 68. Scheduling on Facebook 4 55 6 7
    69. 69. Scheduling on Facebook 8
    70. 70. Scheduling on HootSuite
    71. 71. Scheduling on HootSuite 1 2
    72. 72. Scheduling on HootSuite 4 3 5
    73. 73. Scheduling on HootSuite
    74. 74. Scheduling on HootSuite
    75. 75. Can I Help? Call Me!
    76. 76. Follow Me Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
    77. 77. Thank You! Questions?
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