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Destination Marketing & Social Media<br />Texas Independence Trail Region<br />11th Annual Texian Rally<br />January 26, 2...
Today We’ll Cover …<br />What to say<br />Best practices<br />Some new things to try<br />Q & A<br />
It’s Not Just for Little Susie<br />The ROI of Social Media<br />
General Benefits of Social Media<br />It’s FREE!<br />Builds deeper relationships<br />Increases brand awareness <br />Bro...
What To Say<br />
So What Do I Say?<br />Customer FAQs<br />Tutorials<br />Company/industry news<br />Events you’re attending<br />Your own ...
Rules of Engagement<br />Listen more than you talk<br />Remember: It’s about them, not you.<br />Always “listen” and inter...
Formula for Success<br />70   20   10<br />Source: Social Media for Tourism Pros<br />
Formula for Success<br />70   20   10<br />70% of content = value-added, audience-based & not about you at all<br />20% of...
Share Helpful Information<br />
Share Helpful Information<br />
Attaboys<br />
Things To Do<br />
Highlight Local Businesses<br />
Highlight Local Businesses<br />
Make Exclusive Offers<br />
Tie Into Holidays<br />
Polls and Contests<br />
Be the Concierge<br />
Ask & Answer Questions<br />
Best Practices<br />
Have a Compelling Bio<br />
Have a Compelling Bio<br />
Link To Everything …<br />
… on Everything<br />
Create a “Terms of Use” Statement<br />
Create Group Rules<br />If you agree to these rules, you can join the group<br />Only post pictures to this group for whic...
Use Personality<br />
Use Personality<br />
Use Personality<br />
Use Dynamic Content<br />
Use Dynamic Content<br />
Promote Events<br />
Use Favorite Pages<br />
Tag on Facebook<br />
HoldContests & Promotions<br />
Hold Contests & Promotions<br />
Get Great Photos with Flickr Groups<br />
Get Great Photos with Flickr Groups<br />
Create Twitter Lists<br />
Create a Social Media Directory<br />
New Things To Try<br />
Social Couponing<br />
Social Couponing<br />
Social Couponing<br />
Social Couponing<br />
Location-based Apps<br />
Location-based Apps<br />
Location-based Apps<br />
Location-based Apps<br />
Gowalla Contests<br />
Gowalla Contests<br />
Foursquare Scavenger Hunt<br />
Foursquare Scavenger Hunt<br />
Where To Find Me<br />Old School:<br /><ul><li>  Phone – 512.473.3513
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Destination Marketing & Social Media

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Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on Jan. 26, 2011.

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Transcript of "Destination Marketing & Social Media"

  1. 1. Destination Marketing & Social Media<br />Texas Independence Trail Region<br />11th Annual Texian Rally<br />January 26, 2011<br />
  2. 2. Today We’ll Cover …<br />What to say<br />Best practices<br />Some new things to try<br />Q & A<br />
  3. 3. It’s Not Just for Little Susie<br />The ROI of Social Media<br />
  4. 4. General Benefits of Social Media<br />It’s FREE!<br />Builds deeper relationships<br />Increases brand awareness <br />Broadens your network<br />Helps SEO<br />Increases website traffic<br />Can help reach journalists/media<br />Empowers fans to be viral ambassadors for your brand<br />Source: Social Media for Tourism Pros<br />
  5. 5. What To Say<br />
  6. 6. So What Do I Say?<br />Customer FAQs<br />Tutorials<br />Company/industry news<br />Events you’re attending<br />Your own content<br />Content from others<br />Observations<br />What you’re reading or watching<br />
  7. 7. Rules of Engagement<br />Listen more than you talk<br />Remember: It’s about them, not you.<br />Always “listen” and interact/engage<br />Provide value (be helpful)<br />Source: Social Media for Tourism Pros<br />
  8. 8. Formula for Success<br />70 20 10<br />Source: Social Media for Tourism Pros<br />
  9. 9. Formula for Success<br />70 20 10<br />70% of content = value-added, audience-based & not about you at all<br />20% of content = spontaneous interaction with followers, fans, or friends<br />10% of content = unabashed self-promotion<br />Source: Social Media for Tourism Pros<br />
  10. 10. Share Helpful Information<br />
  11. 11. Share Helpful Information<br />
  12. 12. Attaboys<br />
  13. 13. Things To Do<br />
  14. 14. Highlight Local Businesses<br />
  15. 15. Highlight Local Businesses<br />
  16. 16. Make Exclusive Offers<br />
  17. 17. Tie Into Holidays<br />
  18. 18. Polls and Contests<br />
  19. 19. Be the Concierge<br />
  20. 20. Ask & Answer Questions<br />
  21. 21. Best Practices<br />
  22. 22. Have a Compelling Bio<br />
  23. 23. Have a Compelling Bio<br />
  24. 24. Link To Everything …<br />
  25. 25. … on Everything<br />
  26. 26. Create a “Terms of Use” Statement<br />
  27. 27. Create Group Rules<br />If you agree to these rules, you can join the group<br />Only post pictures to this group for which you own the original copyright or are in the public domain.<br />All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.<br />Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules. <br />
  28. 28. Use Personality<br />
  29. 29. Use Personality<br />
  30. 30. Use Personality<br />
  31. 31. Use Dynamic Content<br />
  32. 32. Use Dynamic Content<br />
  33. 33. Promote Events<br />
  34. 34. Use Favorite Pages<br />
  35. 35. Tag on Facebook<br />
  36. 36. HoldContests & Promotions<br />
  37. 37. Hold Contests & Promotions<br />
  38. 38. Get Great Photos with Flickr Groups<br />
  39. 39. Get Great Photos with Flickr Groups<br />
  40. 40. Create Twitter Lists<br />
  41. 41. Create a Social Media Directory<br />
  42. 42. New Things To Try<br />
  43. 43. Social Couponing<br />
  44. 44. Social Couponing<br />
  45. 45. Social Couponing<br />
  46. 46. Social Couponing<br />
  47. 47. Location-based Apps<br />
  48. 48. Location-based Apps<br />
  49. 49. Location-based Apps<br />
  50. 50. Location-based Apps<br />
  51. 51. Gowalla Contests<br />
  52. 52. Gowalla Contests<br />
  53. 53. Foursquare Scavenger Hunt<br />
  54. 54. Foursquare Scavenger Hunt<br />
  55. 55. Where To Find Me<br />Old School:<br /><ul><li> Phone – 512.473.3513
  56. 56. E-mail – sarah.page@lcra.org</li></ul>New School:<br /><ul><li> Twitter - @ColoradoRiverTr (work), @pagetx (personal)
  57. 57. Facebook – http://www.facebook.com/ColoradoRiverTrail
  58. 58. Flickr – http://www.flickr.com/groups/ColoradoRiverTrail
  59. 59. Foursquare – http://foursquare.com/pagetx
  60. 60. Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)</li>
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