BuyBastropTX Instagram Photo Walk Report
Upcoming SlideShare
Loading in...5
×
 

BuyBastropTX Instagram Photo Walk Report

on

  • 924 views

This report details the final results of the BuyBastropTX Instagram Photo Walk held November 1, 2014.

This report details the final results of the BuyBastropTX Instagram Photo Walk held November 1, 2014.

Statistics

Views

Total Views
924
Views on SlideShare
691
Embed Views
233

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 233

http://sarahtpage.com 233

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    BuyBastropTX Instagram Photo Walk Report BuyBastropTX Instagram Photo Walk Report Presentation Transcript

    • Photo Walk Report Buy Bastrop TX Instagram Photo Walk November 1, 2013
    • The Project Bastrop Economic Development engaged Sarah T. Page Consulting, LLC to develop and implement an Instagram photo walk. The photo walk coincided with the First Friday Art Walk on November 1, 2013. All activities were designed to create awareness of and participation in Bastrop’s shop local initiative – Buy It In Bastrop.
    • The Goals Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative Increase sales in local businesses during the November-December timeframe, as well as create steady gains in sales over time
    • The Event On November 1, 2013, 7 “walkers” met at Art Connections on Main Street to begin the photo walk. 10 total Instagrammers participated. Participants were asked to follow @BuyBastropTX on Instagram and hashtag their photos with #BuyItInBastrop. The photo walk lasted from 5:30-8:30pm and culminated at Baxter’s on Main with a photo slideshow.
    • The Definitions  Media – the total number of photos in an Instagram account  Followers – the total number of people/accounts an Instagram user follows  Followings – the total number of people/accounts following an Instagram user  # of Photos – the total number of photos taken by an Instagram user during the photo walk  Reach – calculated by the number of photos taken by an Instagram user during the photo walked multiplied by their number of followers. Individual reach numbers are added up to determine total reach
    • The Participants @cripplecreekandcompany Media Followers Followings # of Photos 26 17 16 7 @bastroptxedc Media Followers Followings # of Photos 359 172 115 8
    • The Participants @theseafarer Media Followers Followings # of Photos 140 565 407 5 @patinaminx Media Followers Followings # of Photos 23 52 42 1
    • The Participants @naseem88 Media Followers Followings # of Photos 875 139 126 1 @rosemarieeash Media Followers Followings # of Photos 6 12 1 1
    • The Participants @cherryblossomsspa Media Followers Followings # of Photos 12 22 26 7 @shopmichelleoh Media Followers Followings # of Photos 9 11 18 8
    • The Participants @buybastroptx Media Followers Followings # of Photos 62 63 169 13 @pagetx Media Followers Followings # of Photos 328 235 296 8
    • The Reach 119 12 1,376 154 2,825 88 52 819 139 1,880 est. reach
    • The Results BuyBastropTX Instagram Photo Walk Results Category Number Category Number Hashtags #buyitinbastrop 51 #music 2 #bastropartwalk 33 #shoplocal 4 #bastrop 6 #art 4 Photos 59 Likes 292 Comments 30
    • The Results India Caracas, Venezuela
    • The Results Like and Comment Origins Bastrop Cameron Denton Arlington Austin Palestine Round Rock Georgetown Grandbury Victoria Waco Houston Alvin Sonora San Antonio Dallas Atlanta, GA Tunica, MS Charlotte, NC Philadelphia, PA Panama City, FL New Jersey Bloomington, IN Portland, OR Savannah, GA Seattle, WA Detroit, MI Tuscola, IL Salt Lake City, UT Grand Rapids, MI Gainesville, St. Louis, MO Athens, GA FL New Orleans, Los Angeles, LA CA Vancouver, Canada India Toronta, Canada Caracas, Venezuela
    • The Tweets  12 tweets were generated from or because of the Instagram photo walk.  Tweets came from:         65 @pagetx (2) 43 @BuyBastropTX (1) 66 @SheilaS (3) 61 @TourismCurrents (1) 44 @BastropTXEDC (2) 57 @visitlostpines (1) 25 @LostPinesAB (1) 53 @katrinawoz (1)
    • The Tweets
    • The Tweets
    • The Photos
    • The Photos
    • The Photos
    • The Photos
    • The Collateral
    • The Collateral
    • The Consultant Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873