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Photo Walk Report
Buy Bastrop TX
Instagram Photo Walk
November 1, 2013
The Project
Bastrop Economic Development engaged Sarah T.
Page Consulting, LLC to develop and implement an
Instagram photo...
The Goals
Create awareness of Bastrop’s “Buy It In
Bastrop” shop local initiative
Increase sales in local businesses dur...
The Event
On November 1, 2013, 7 “walkers” met at Art
Connections on Main Street to begin the photo
walk. 10 total Instagr...
The Definitions
 Media – the total number of photos in an Instagram
account
 Followers – the total number of people/acco...
The Participants
@cripplecreekandcompany
Media

Followers

Followings

# of Photos

26

17

16

7

@bastroptxedc
Media

Fo...
The Participants
@theseafarer
Media

Followers

Followings

# of Photos

140

565

407

5

@patinaminx
Media

Followers

F...
The Participants
@naseem88
Media

Followers

Followings

# of Photos

875

139

126

1

@rosemarieeash
Media

Followers

F...
The Participants
@cherryblossomsspa
Media

Followers

Followings

# of Photos

12

22

26

7

@shopmichelleoh
Media

Follo...
The Participants
@buybastroptx
Media

Followers

Followings

# of Photos

62

63

169

13

@pagetx
Media

Followers

Follo...
The Reach
119

12

1,376

154

2,825

88

52

819

139

1,880

est. reach
The Results
BuyBastropTX Instagram Photo Walk Results
Category

Number

Category

Number

Hashtags

#buyitinbastrop

51

#...
The Results

India

Caracas,
Venezuela
The Results
Like and Comment Origins
Bastrop

Cameron

Denton

Arlington

Austin

Palestine

Round Rock Georgetown

Grandb...
The Tweets
 12 tweets were generated from or because of the
Instagram photo walk.
 Tweets came from:









65...
The Tweets
The Tweets
The Photos
The Photos
The Photos
The Photos
The Collateral
The Collateral
The Consultant

Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-887...
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BuyBastropTX Instagram Photo Walk Report

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This report details the final results of the BuyBastropTX Instagram Photo Walk held November 1, 2014.

Published in: Social Media, Business, Technology
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Transcript of "BuyBastropTX Instagram Photo Walk Report"

  1. 1. Photo Walk Report Buy Bastrop TX Instagram Photo Walk November 1, 2013
  2. 2. The Project Bastrop Economic Development engaged Sarah T. Page Consulting, LLC to develop and implement an Instagram photo walk. The photo walk coincided with the First Friday Art Walk on November 1, 2013. All activities were designed to create awareness of and participation in Bastrop’s shop local initiative – Buy It In Bastrop.
  3. 3. The Goals Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative Increase sales in local businesses during the November-December timeframe, as well as create steady gains in sales over time
  4. 4. The Event On November 1, 2013, 7 “walkers” met at Art Connections on Main Street to begin the photo walk. 10 total Instagrammers participated. Participants were asked to follow @BuyBastropTX on Instagram and hashtag their photos with #BuyItInBastrop. The photo walk lasted from 5:30-8:30pm and culminated at Baxter’s on Main with a photo slideshow.
  5. 5. The Definitions  Media – the total number of photos in an Instagram account  Followers – the total number of people/accounts an Instagram user follows  Followings – the total number of people/accounts following an Instagram user  # of Photos – the total number of photos taken by an Instagram user during the photo walk  Reach – calculated by the number of photos taken by an Instagram user during the photo walked multiplied by their number of followers. Individual reach numbers are added up to determine total reach
  6. 6. The Participants @cripplecreekandcompany Media Followers Followings # of Photos 26 17 16 7 @bastroptxedc Media Followers Followings # of Photos 359 172 115 8
  7. 7. The Participants @theseafarer Media Followers Followings # of Photos 140 565 407 5 @patinaminx Media Followers Followings # of Photos 23 52 42 1
  8. 8. The Participants @naseem88 Media Followers Followings # of Photos 875 139 126 1 @rosemarieeash Media Followers Followings # of Photos 6 12 1 1
  9. 9. The Participants @cherryblossomsspa Media Followers Followings # of Photos 12 22 26 7 @shopmichelleoh Media Followers Followings # of Photos 9 11 18 8
  10. 10. The Participants @buybastroptx Media Followers Followings # of Photos 62 63 169 13 @pagetx Media Followers Followings # of Photos 328 235 296 8
  11. 11. The Reach 119 12 1,376 154 2,825 88 52 819 139 1,880 est. reach
  12. 12. The Results BuyBastropTX Instagram Photo Walk Results Category Number Category Number Hashtags #buyitinbastrop 51 #music 2 #bastropartwalk 33 #shoplocal 4 #bastrop 6 #art 4 Photos 59 Likes 292 Comments 30
  13. 13. The Results India Caracas, Venezuela
  14. 14. The Results Like and Comment Origins Bastrop Cameron Denton Arlington Austin Palestine Round Rock Georgetown Grandbury Victoria Waco Houston Alvin Sonora San Antonio Dallas Atlanta, GA Tunica, MS Charlotte, NC Philadelphia, PA Panama City, FL New Jersey Bloomington, IN Portland, OR Savannah, GA Seattle, WA Detroit, MI Tuscola, IL Salt Lake City, UT Grand Rapids, MI Gainesville, St. Louis, MO Athens, GA FL New Orleans, Los Angeles, LA CA Vancouver, Canada India Toronta, Canada Caracas, Venezuela
  15. 15. The Tweets  12 tweets were generated from or because of the Instagram photo walk.  Tweets came from:         65 @pagetx (2) 43 @BuyBastropTX (1) 66 @SheilaS (3) 61 @TourismCurrents (1) 44 @BastropTXEDC (2) 57 @visitlostpines (1) 25 @LostPinesAB (1) 53 @katrinawoz (1)
  16. 16. The Tweets
  17. 17. The Tweets
  18. 18. The Photos
  19. 19. The Photos
  20. 20. The Photos
  21. 21. The Photos
  22. 22. The Collateral
  23. 23. The Collateral
  24. 24. The Consultant Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873
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