20 Ideas for Marketing Your Downtown with Social Media

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Presentation given during the Texas Summer Main Street Training in La Grange, TX on June 7, 2013. How to market downtowns with social media.

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  • My job is to DEMYSTIFY social media.
  • I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • 20 Ideas for Marketing Your Downtown with Social Media

    1. 1. For Marketing YourDowntown withSocial MediaJune 7, 2013Main Street Summer Training
    2. 2. Get these slides here::http://sarahtpage.com/main-street/
    3. 3. Photo: Marciniak on FlickrDEMYSTIFY
    4. 4. Photo: brandi666 on Flickr
    5. 5. Showcase DowntownBusinesses
    6. 6. Promote Your Posts
    7. 7. Use Cover PhotosAs Advertising
    8. 8. Source: Mari Smith
    9. 9. Show Your History
    10. 10. Use Hashtags
    11. 11. Be Human
    12. 12. The mostawesomeexampleEVAH!
    13. 13. Create a Sense of Urgency
    14. 14. Give “Insider” Perks
    15. 15. Use QR Codes … Wisely
    16. 16. Give Love, Get Love
    17. 17. Integrate Your Marketing
    18. 18. Piggyback on Events
    19. 19. Ask Questions
    20. 20. Like/CommentAs Your Page
    21. 21. Host a Contest
    22. 22. Create a Facebook Ad
    23. 23. • Why advertise onFacebook?Huge audienceHighly targetedSocialrecommendationsCost effectiveEASY!
    24. 24. Use Twitter forMarket Research
    25. 25. Start a Blog/Become aSubject Matter Expert
    26. 26. Go Behind the Scenes
    27. 27. Think Outside the Box
    28. 28. Can I Help?Call Me!Photo: .Spartography on Flickr
    29. 29. Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873
    30. 30. Thank You!Questions?

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