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20 Ideas for Marketing Your Downtown with Social Media
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20 Ideas for Marketing Your Downtown with Social Media

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Presentation given during the Texas Summer Main Street Training in La Grange, TX on June 7, 2013. How to market downtowns with social media.

Presentation given during the Texas Summer Main Street Training in La Grange, TX on June 7, 2013. How to market downtowns with social media.

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  • My job is to DEMYSTIFY social media.
  • I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.

Transcript

  • 1. For Marketing YourDowntown withSocial MediaJune 7, 2013Main Street Summer Training
  • 2. Get these slides here::http://sarahtpage.com/main-street/
  • 3. Photo: Marciniak on FlickrDEMYSTIFY
  • 4. Photo: brandi666 on Flickr
  • 5. Showcase DowntownBusinesses
  • 6. Promote Your Posts
  • 7. Use Cover PhotosAs Advertising
  • 8. Source: Mari Smith
  • 9. Show Your History
  • 10. Use Hashtags
  • 11. Be Human
  • 12. The mostawesomeexampleEVAH!
  • 13. Create a Sense of Urgency
  • 14. Give “Insider” Perks
  • 15. Use QR Codes … Wisely
  • 16. Give Love, Get Love
  • 17. Integrate Your Marketing
  • 18. Piggyback on Events
  • 19. Ask Questions
  • 20. Like/CommentAs Your Page
  • 21. Host a Contest
  • 22. Create a Facebook Ad
  • 23. • Why advertise onFacebook?Huge audienceHighly targetedSocialrecommendationsCost effectiveEASY!
  • 24. Use Twitter forMarket Research
  • 25. Start a Blog/Become aSubject Matter Expert
  • 26. Go Behind the Scenes
  • 27. Think Outside the Box
  • 28. Can I Help?Call Me!Photo: .Spartography on Flickr
  • 29. Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873
  • 30. Thank You!Questions?