For Marketing Your
Destination with
Social Media
Michigan Association of Convention & Visitor Bureaus
September 30, 2013
Get these slides here::
http://sarahtpage.com/MACVB/
Showcase Your
Partners
Boost Your Posts
Use Cover Photos
As Advertising
Source: Mari Smith
Use LinkedIn for
Meetings & Group Travel
Use Hashtags
Be Human
The most
awesome
example
EVAH!
Create a Sense of Urgency
Get Mobile
Use QR Codes … Wisely
Try Instagram
Integrate Your Marketing
Start Pinning
Ask Questions
Like/Comment
As Your Page
Host a Contest
Create a Facebook Ad
• Why advertise on
Facebook?
Huge audience
Highly targeted
Social
recommendations
Cost effective
EASY!
Use Twitter for
Market Research
Start a Blog/Become a
Subject Matter Expert
Use Local Experts
Embrace Controversy
Can I Help?
Call
Me!
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consultin...
Thank You!
Questions?
2014 Conference
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
20 Ideas for Marketing Your Destination with Social Media
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20 Ideas for Marketing Your Destination with Social Media

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Presentation given at the Michigan Association of Convention and Visitor Bureaus at their annual conference in Ann Arbor on September 30, 2013.

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  • Why should you get mobile?Smart phone use occurs most often during travel (72%) – VocusThe number of local searches on mobile devices quadrupled in 2012. – Local Search Association
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • 95% of photos are reposted imagesPhotos tagged with #expcols have increased 2231% since Jan. 2013Followers have increased 1093% since Jan. 2013Interactions have increased 6802% since Jan. 2013
  • 20,000 likes on photos tagged with #Ohiomemory68,000 users reached421 approved photos entered134 participants10,000 contest page views
  • Generated 198 entriesShared 120 times on FacebookIncreased Facebook page likes by 32.5%Weekly engaged users increased by 140%
  • Austin visitors get great local recommendations In March 2013:68 tweets11 Facebook posts32 E-mailsIn July 2013:160 tweets8 Facebook posts18 E-mails
  • 20 Ideas for Marketing Your Destination with Social Media

    1. 1. For Marketing Your Destination with Social Media Michigan Association of Convention & Visitor Bureaus September 30, 2013
    2. 2. Get these slides here:: http://sarahtpage.com/MACVB/
    3. 3. Showcase Your Partners
    4. 4. Boost Your Posts
    5. 5. Use Cover Photos As Advertising
    6. 6. Source: Mari Smith
    7. 7. Use LinkedIn for Meetings & Group Travel
    8. 8. Use Hashtags
    9. 9. Be Human
    10. 10. The most awesome example EVAH!
    11. 11. Create a Sense of Urgency
    12. 12. Get Mobile
    13. 13. Use QR Codes … Wisely
    14. 14. Try Instagram
    15. 15. Integrate Your Marketing
    16. 16. Start Pinning
    17. 17. Ask Questions
    18. 18. Like/Comment As Your Page
    19. 19. Host a Contest
    20. 20. Create a Facebook Ad
    21. 21. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    22. 22. Use Twitter for Market Research
    23. 23. Start a Blog/Become a Subject Matter Expert
    24. 24. Use Local Experts
    25. 25. Embrace Controversy
    26. 26. Can I Help? Call Me!
    27. 27. Follow Me Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting
    28. 28. Thank You! Questions?
    29. 29. 2014 Conference
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