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20 Ideas for Marketing Your Destination with Social Media

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Presentation given at the Michigan Association of Convention and Visitor Bureaus at their annual conference in Ann Arbor on September 30, 2013.

Presentation given at the Michigan Association of Convention and Visitor Bureaus at their annual conference in Ann Arbor on September 30, 2013.

Published in: Technology, Business
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  • Why should you get mobile?Smart phone use occurs most often during travel (72%) – VocusThe number of local searches on mobile devices quadrupled in 2012. – Local Search Association
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • 95% of photos are reposted imagesPhotos tagged with #expcols have increased 2231% since Jan. 2013Followers have increased 1093% since Jan. 2013Interactions have increased 6802% since Jan. 2013
  • 20,000 likes on photos tagged with #Ohiomemory68,000 users reached421 approved photos entered134 participants10,000 contest page views
  • Generated 198 entriesShared 120 times on FacebookIncreased Facebook page likes by 32.5%Weekly engaged users increased by 140%
  • Austin visitors get great local recommendations In March 2013:68 tweets11 Facebook posts32 E-mailsIn July 2013:160 tweets8 Facebook posts18 E-mails
  • Transcript

    • 1. For Marketing Your Destination with Social Media Michigan Association of Convention & Visitor Bureaus September 30, 2013
    • 2. Get these slides here:: http://sarahtpage.com/MACVB/
    • 3. Showcase Your Partners
    • 4. Boost Your Posts
    • 5. Use Cover Photos As Advertising
    • 6. Source: Mari Smith
    • 7. Use LinkedIn for Meetings & Group Travel
    • 8. Use Hashtags
    • 9. Be Human
    • 10. The most awesome example EVAH!
    • 11. Create a Sense of Urgency
    • 12. Get Mobile
    • 13. Use QR Codes … Wisely
    • 14. Try Instagram
    • 15. Integrate Your Marketing
    • 16. Start Pinning
    • 17. Ask Questions
    • 18. Like/Comment As Your Page
    • 19. Host a Contest
    • 20. Create a Facebook Ad
    • 21. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
    • 22. Use Twitter for Market Research
    • 23. Start a Blog/Become a Subject Matter Expert
    • 24. Use Local Experts
    • 25. Embrace Controversy
    • 26. Can I Help? Call Me!
    • 27. Follow Me Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting
    • 28. Thank You! Questions?
    • 29. 2014 Conference

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