20 Ideas for Marketing Your Business with Social Media

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Presentation given to the membership of the Lake Travis Chamber during their September luncheon on how to use social media to market their businesses.

Presentation given to the membership of the Lake Travis Chamber during their September luncheon on how to use social media to market their businesses.

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  • The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.

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  • 1. www.sarahtpage.com For Marketing Your Business with Social Media 2September 18, 2013
  • 2. www.sarahtpage.comSeptember 18, 2013 3 Sarah T. Page Consulting, LLC
  • 3. www.sarahtpage.com GET THESE SLIDES HERE: http://sarahtpage.com/LakeTravis Sarah T. Page Consulting, LLC September 18, 2013 4
  • 4. www.sarahtpage.com Use Facebook Offers September 18, 2013 5
  • 5. www.sarahtpage.com Facebook Offers Everyday Hero September 18, 2013 6  Affordable and great for brand awareness  Spent $3.70 and drove over $200 in business  102 offers claimed/5 redeemed  Redemption rate on this offer was low  Ask your community to share!
  • 6. www.sarahtpage.com Facebook Offers Sarah T. Page Consulting, LLC September 18, 2013 7
  • 7. www.sarahtpage.com Boost Your Posts September 18, 2013 8
  • 8. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 9
  • 9. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 10
  • 10. www.sarahtpage.com Facebook Boosted Posts Sarah T. Page Consulting, LLC September 18, 2013 11
  • 11. www.sarahtpage.com Use Cover Photos as Advertising September 18, 2013 12
  • 12. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 13
  • 13. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 14
  • 14. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 15
  • 15. www.sarahtpage.com Participate on Yelp September 18, 2013 16
  • 16. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 17
  • 17. www.sarahtpage.com Claim Your Yelp Space  Step 1: Search for your business  If your business is not listed, click Add a Business  Step 2: Click “Work here? Unlock this business page”  Step 3: Create a business account using a neutral email address  Step 4: Phone authentication process  Step 5: Fill out profile information  Great video tutorial in Yelp Support for Business Owners
  • 18. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 19 Respond to Reviews
  • 19. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 20 Add or Correct Information
  • 20. www.sarahtpage.com Participate on Foursquare September 18, 2013 21
  • 21. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 22 See What Customers Are Saying
  • 22. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 23 Reward Loyal Customers
  • 23. www.sarahtpage.com Be Human September 18, 2013 24
  • 24. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 25 The most awesome example EVAH!
  • 25. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 26
  • 26. www.sarahtpage.com Create a Sense of Urgency September 18, 2013 27
  • 27. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 28
  • 28. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 29
  • 29. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 30
  • 30. www.sarahtpage.com Give Insider Perks September 18, 2013 31
  • 31. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 32
  • 32. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 33
  • 33. www.sarahtpage.com Showcase Your Business September 18, 2013 34
  • 34. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 35 Show Your Products or Services
  • 35. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 36 Introduce Your Employees
  • 36. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 37 Show How Products Are Made
  • 37. www.sarahtpage.com Integrate Your Marketing September 18, 2013 38
  • 38. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 39
  • 39. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 40
  • 40. www.sarahtpage.com Ask Your Customers Questions September 18, 2013 41
  • 41. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 42
  • 42. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 43
  • 43. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 44
  • 44. www.sarahtpage.com Like/Comment as Your Page September 18, 2013 45
  • 45. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 46
  • 46. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 47
  • 47. www.sarahtpage.com Host a Contest September 18, 2013 48
  • 48. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 49
  • 49. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 50
  • 50. www.sarahtpage.com Use Facebook Advertising September 18, 2013 51
  • 51. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 52 Why advertise on Facebook?  Huge audience  Highly targeted  Social recommendations  Cost effective  EASY!
  • 52. www.sarahtpage.com Use Twitter for Market Research September 18, 2013 53
  • 53. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 54
  • 54. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 55
  • 55. www.sarahtpage.com Think Outside the Box September 18, 2013 56
  • 56. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 57
  • 57. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 58
  • 58. www.sarahtpage.com Use QR Codes … Wisely September 18, 2013 59
  • 59. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 60
  • 60. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 61
  • 61. www.sarahtpage.com Piggyback on Events September 18, 2013 62
  • 62. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 63
  • 63. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 64
  • 64. www.sarahtpage.com Start a Blog / Become a Subject Matter Expert September 18, 2013 65
  • 65. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 66
  • 66. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 67
  • 67. www.sarahtpage.com Use Pinterest to Make Sales September 18, 2013 68
  • 68. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 69
  • 69. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 70
  • 70. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 71
  • 71. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 72 Can I Help? Call Me!
  • 72. www.sarahtpage.com Sarah T. Page Consulting, LLC September 18, 2013 73 Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting Pinterest.com/sarahtpage Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Follow Me
  • 73. www.sarahtpage.com QUESTIONS? September 18, 2013 74