Social Media for SEO

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Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better …

Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings

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  • 1. Social Mediafor SEONavneet KaushalCEOPageTraffic
  • 2. www.pagetraffic.comNavneet KaushalFounder & CEO of PageTraffic11 Years of Digital Search Marketing experienceEditor www.pagetrafficbuzz.comExpert author on WebProNews, Search Newz, Clickz, Social Media Today,Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etcRegularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc.About PageTrafficEstablished in 200295 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & LondonOffers SEO, SMO, PPC, Link Building, Web Development servicesMore than 2000 clients worldwideWinner of Red Herring Top 100 Asia Award 2011
  • 3. Impact of Social Networkson Search Rankings
  • 4. Search is bigNumber of Searches/Day on Google3 Billion Searches/Day(announced Aug. 2012)
  • 5. *Source – 2012 Internet in numbers
  • 6. The Changing SERP CompositionSiteLinkedinTwitterFacebookPDF File
  • 7. The Changing SERP CompositionSiteFacebookWikipediaNews sitesTwitter
  • 8. No More Searchwithout Social
  • 9. Search has gone Social
  • 10. Search Results have gone beyond Text
  • 11. How The Ranking Factors HaveChanged?
  • 12. Then Now
  • 13. What is the Opportunity ofSocial in Search?
  • 14. Where to Participate?
  • 15. Q+A Sites
  • 16. Document Sharing Sites
  • 17. How Social Media AffectsSearch?
  • 18. Best Practices
  • 19. Optimize your social media profilesBe descriptive as possible. Always fill out the ‘About’or ‘Information’ sections of any social mediaplatform.Be sure to use 2-3 business keywords that describeyour business and are also terms individuals woulduse to search for your business.
  • 20. Optimize your social media profilesThe “Category” field is often overlooked onFacebook Pages but is important for Facebookmobile searches.Check to make sure your business is listed as thecorrect category while editing your basic information
  • 21. Optimize your social media content/updatesAlways include some of the relevant searchkeywords you determined for your business in yourFacebook or G+ updates, tweets, pin descriptions,etc.It’s important to remember to share content fromyour website or blog socially to give it an SEO boosttoo.Sharing new content on G+ is especially importantbecause it helps Google index it faster (indexingmeans Google adds this URL to their database).
  • 22. Build links by making your contentshareableLikes, comments, +1s, repins, retweets, etc., all playinto the weight given to your links. If you createcontent people want to share, you can create moreinbound links.“Content” doesn’t always have to be as elaborate asa blog post or whitepaper, content can also refer totweets or Facebook posts as well. By postingengaging social content, you’re improving your SEOvalue
  • 23. Use PinterestAn easy way to create shareable content is by usingPinterest.Google indexes pages from websiteswith heavy traffic faster and higher in a SERP.Add keywords within the title of a Pinterest board,the board’s description and individual pinCustomize the pin’s link and point people back toyour website or blog.
  • 24. Google Plus & Search
  • 25. Google Plus & Search Around 36% of fortune top 100 companies have G+profiles whilst only 3% of them have the authorship markup in place 45% of tech sites though use Google authorship. Only 7% of Google’s own blogs use authorship.
  • 26. Why should you care aboutGoogle+?Within search results, information tied to verified onlineprofiles will be ranked higher than content without suchverification, which will result in most users naturallyclicking on the top (verified) results. The true cost ofremaining anonymous, then, might be irrelevance.Eric Schmidt, CEO of Google
  • 27. Google Will Go to GreatLengths to Favor G+
  • 28. Rel=Publisher
  • 29. Rel=Publisher
  • 30. Rel=Publisher
  • 31. Google Authorship“We know that great content comes fromgreat authors, and we’re looking closely atways this markup could help us highlightauthors and rank search results.”– Othar Hansson (Google AuthorshipProject)
  • 32. Verifying Authorship
  • 33. Email Address
  • 34. Google Authorship MarkupStructured data markup using microdata fromschema.org will be interpreted as authorship informationas well.
  • 35. How will you appear in SERPS
  • 36. Author Stats
  • 37. Authorship GoalsHighlight AuthorsRank SearchResults
  • 38. Author RankAuthor Rank is about fusing theweb of people with the web ofdocuments and creating amore savvy view of Internetinfluence.
  • 39. Start Building Author Rank
  • 40. Author Rank & SearchRankings“It’s just the case that that picture isjust more likely to attract attention.It’s just a little more likely to get theclicks, and you now, it’s almost likean indicator of trust…you couldimagine that starting to affectrankings.”
  • 41. Checklist to Improve Author Rank
  • 42. More Google+ Tips• Spend 10-minutes a day on it• Create a Google+ Local listing. According toGoogle, 97 per cent of consumers search for localbusinesses online.• A Local Google+ page is different from a Google+Business Page. It allows customers to easilyconnect with that business’s physical location.• Update the details about your business–address,phone number, hours, etc.–and you’re good togo!
  • 43. Common Mistakes to Avoid!
  • 44.  Not making your business’s social media sitespublic. Creating a Facebook Profile instead of a FacebookPage. Not customizing your Facebook URL. Not using your business’s name as your FacebookPage name or Twitter name. Uploading images to your social channels with filenames such as: Photo1 or IMG1287 Duplicating another website’s content.
  • 45. Website: www.pagetraffic.inEmail: nkaushal@pagetraffic.inTwitter: @navneetkaushalBlog: www.pagetrafficbuzz.comTHANK YOU!