Navneet	
  Kaushal	
  
CEO	
  
PageTraffic	
  
SEO in the Age of Panda, Penguin,
Hummingbird & Beyond
www.pagetraffic.com	
  
Have you created your own Authorship Yet?
Have you created very first Video clip?
Have you made a Vi...
Growth of Google Queries in Last 5 yrs!
Number	
  of	
  Searches/Day	
  on	
  Google	
  
3 Billion Searches/Day
(announced...
www.pagetraffic.com	
  
SERP	
  Features	
  
In	
  2013,	
  Google	
  Introduced	
  more	
  search	
  engine	
  
results	
  ...
7-­‐RESULTS	
  SERPS	
  
www.pagetraffic.com	
  
www.pagetraffic.com	
  
10-­‐RESULTS	
  SERPS	
  
www.pagetraffic.com	
  
EVENT	
  SITELINKS	
  SERPS	
  
www.pagetraffic.com	
  
GOOGLE+	
  BRANDS	
  SERPS	
  
www.pagetraffic.com	
  
PAID	
  SHOPPING	
  (LEFT)	
  SERPS	
  
www.pagetraffic.com	
  
PAID	
  SHOPPING	
  (RIGHT)	
  SERPS	
  
www.pagetraffic.com	
  
KNOWLEDGE	
  GRAPH	
  (KG)	
  SERPS	
  
www.pagetraffic.com	
  
RELATED	
  SEARCH	
  CAROUSEL	
  SERPS	
  
www.pagetraffic.com	
  
LOCAL	
  CAROUSEL	
  SERPS	
  
www.pagetraffic.com	
  
AUTHORSHIP	
  THUMBNAIL	
  SERPS	
  
Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH	
  SNIPPETS	
  AND	
  SCHEMA	
  MARKUP	
...
MAJOR	
  GOOGLE	
  UPDATES	
  IN	
  LAST	
  1.5	
  YRS	
  
www.pagetraffic.com	
  
•  Hummingbird	
  
•  Google	
  Panda:	
 ...
SEO	
  
SEO	
  
GOOGLE	
  PENGUIN	
  	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
SEO	
  
SEO	
  
SEO	
  
GOOGLE’S	
  EXACT	
  MATCH	
  DOMAIN	
  UPDATE	
  
www.pagetraffic.com	
  
GOOGLE’S	
  EXACT	
  MATCH	
  DOMAIN	
  UPDATE	
  
www.pagetraffic.com	
  
HUMMINGBIRD	
  UPDATE	
  
www.pagetraffic.com	
  
HUMMINGBIRD	
  UPDATE	
  
www.pagetraffic.com	
  
"In	
  general,	
  Hummingbird	
  –	
  Google	
  says	
  –	
  is	
  a	
  n...
Link	
  
Building	
  
On-­‐Page	
  
Basics	
  
In	
  2008,	
  
SEO	
  Was	
  
This	
  
LINK	
  
BUILDING	
  
UX	
  
CONTENT	
  
STRATEGY	
  
MOBILE	
  	
  
SITE	
  
SPEED	
  
VIDEO	
  
ON-­‐PAGE	
  
SEO	
  
CO...
Google Webmaster Tool Crawl Errors
Fix	
  the	
  404	
  Errors..	
  Build	
  “Links”.	
  
MASTER	
  TECHNICAL	
  SEO	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
MASTER	
  TECHNICAL	
  SEO	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
MASTER	
  TECHNICAL	
  SEO	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
MASTER	
  TECHNICAL	
  SEO	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
Forget
keywords as
anchor texts
www.pagetraffic.com	
  
Build	
  Links	
  WITH	
  
Your	
  Content	
  to	
  
Win.	
  	
  
Build Content With High Search Link Intent
KEYWORD	
  “FACTS”	
  
KEYWORD	
  “INFORMATION”	
  
KEYWORD	
  “DATA”	
  
www.pagetraffic.com	
  
Long-­‐Tail	
  Passive	
  Link	
  Building	
  
www.pagetraffic.com	
  
hbp://ubersuggest.org	
  
www.pagetraffic.com	
  
www.pagetraffic.com	
  
•  AlphabeIcally	
  sort	
  to	
  see	
  which	
  query	
  shows	
  up	
  the	
  
most.	
  
•  Build...
www.pagetraffic.com	
  
From	
  PageRank	
  to	
  AuthorRank	
  
Hire/Engage W/ Writers Authoritative
on a Subject on Google+
Build A Reusable, Authoritative Guest Author
It	
  doesn’t	
  macer	
  if	
  you	
  have	
  a	
  footprint	
  if	
  you	
 ...
www.pagetraffic.com	
  
Sourcing	
  Guest	
  Post	
  Opportunices	
  
hcp://www.google.com/blogsearch	
  
FIND	
  THE	
  ROUNDUP	
  POSTS	
  
www.pagetraffic.com	
  
Think	
  branding.	
  
Link	
  building	
  is	
  more	
  efficient	
  when	
  used	
  as	
  a	
  brand...
LINK SEARCH TOOL!
hcp://www.soloseo.com/tools/linkSearch.html	
  
INSTANTLY
GENERATE
SEARCH
OPERATORS"
 
IN	
  2013	
  WE	
  OPTIMIZE	
  EVERTYTHING	
  
	
  	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
CHANGING	
  TIMES	
  
www.pagetraffic.com	
  
Copyright	
  ©	
  www.pagetraffic.in	
  
Old	
  School	
  “SEO”	
  
•  No	
  “Em...
•  Brand	
  -­‐	
  Google	
  focus	
  on	
  big	
  brands	
  
•  CitaIons	
  &	
  Trust	
  –	
  Google	
  rewarding	
  the...
•  Brand	
  vs.	
  Non-­‐Branded	
  
•  Organic	
  Traffic	
  InteracIon	
  Goals	
  (or	
  Events)	
  
	
  
•  The	
  anIci...
•  On-­‐Site	
  Opcmizacon	
  (Technical	
  –	
  Within	
  Google	
  Guidelines)	
  
•  Content	
  –	
  Fresh	
  ON	
  and...
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
THANK Y...
SEO in the age of Panda, Penguin & Beyond
Upcoming SlideShare
Loading in...5
×

SEO in the age of Panda, Penguin & Beyond

5,600

Published on

Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird

Published in: Technology, Design
3 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,600
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
134
Comments
3
Likes
9
Embeds 0
No embeds

No notes for slide

SEO in the age of Panda, Penguin & Beyond

  1. 1. Navneet  Kaushal   CEO   PageTraffic   SEO in the Age of Panda, Penguin, Hummingbird & Beyond
  2. 2. www.pagetraffic.com   Have you created your own Authorship Yet? Have you created very first Video clip? Have you made a Video Profile? Does your website has unique as well as Newsworthy Content? Do you know exactly how to focus on long tail as well as main keywords in a right way? Did you observe your link profile yet?
  3. 3. Growth of Google Queries in Last 5 yrs! Number  of  Searches/Day  on  Google   3 Billion Searches/Day (announced Aug. 2012)
  4. 4. www.pagetraffic.com   SERP  Features   In  2013,  Google  Introduced  more  search  engine   results  page  features  than  ever.  
  5. 5. 7-­‐RESULTS  SERPS   www.pagetraffic.com  
  6. 6. www.pagetraffic.com   10-­‐RESULTS  SERPS  
  7. 7. www.pagetraffic.com   EVENT  SITELINKS  SERPS  
  8. 8. www.pagetraffic.com   GOOGLE+  BRANDS  SERPS  
  9. 9. www.pagetraffic.com   PAID  SHOPPING  (LEFT)  SERPS  
  10. 10. www.pagetraffic.com   PAID  SHOPPING  (RIGHT)  SERPS  
  11. 11. www.pagetraffic.com   KNOWLEDGE  GRAPH  (KG)  SERPS  
  12. 12. www.pagetraffic.com   RELATED  SEARCH  CAROUSEL  SERPS  
  13. 13. www.pagetraffic.com   LOCAL  CAROUSEL  SERPS  
  14. 14. www.pagetraffic.com   AUTHORSHIP  THUMBNAIL  SERPS  
  15. 15. Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet RICH  SNIPPETS  AND  SCHEMA  MARKUP  SERPS  
  16. 16. MAJOR  GOOGLE  UPDATES  IN  LAST  1.5  YRS   www.pagetraffic.com   •  Hummingbird   •  Google  Panda:  25+  updates   •  Google  Penguin:  4  updates   •  Exact-­‐Match  Domain  (EMD)  Update     •  Page  Layout:  2  updates   •  7-­‐Result  SERPs   •  Link  Warnings   •  Knowledge  Graph   •  Venice   •  Other  Monthly  Updates:  390   Copyright  ©  www.pagetraffic.in  
  17. 17. SEO  
  18. 18. SEO  
  19. 19. GOOGLE  PENGUIN     www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  20. 20. SEO  
  21. 21. SEO  
  22. 22. SEO  
  23. 23. GOOGLE’S  EXACT  MATCH  DOMAIN  UPDATE   www.pagetraffic.com  
  24. 24. GOOGLE’S  EXACT  MATCH  DOMAIN  UPDATE   www.pagetraffic.com  
  25. 25. HUMMINGBIRD  UPDATE   www.pagetraffic.com  
  26. 26. HUMMINGBIRD  UPDATE   www.pagetraffic.com   "In  general,  Hummingbird  –  Google  says  –  is  a  new  engine  built  on  both   exisIng  and  new  parts,  organised  in  a  way  to  especially  serve  the  search   demands  of  today,  rather  than  one  created  for  the  needs  of  10  years  ago,   with  the  technologies  back  then"   •  No,  SEO  is  not  yet  again  dead.   •  Google’s  saying  there’s  nothing  new  or  different  SEOs  or  publishers   need  to  worry  about.   •  Have  original,  high-­‐quality  content.  Signals  that  have  been  important   in  the  past  remain  important.   “Our guidance to webmasters is the same as always — we encourage original, high-quality content, since that’s what’s best for web users.” Google
  27. 27. Link   Building   On-­‐Page   Basics   In  2008,   SEO  Was   This  
  28. 28. LINK   BUILDING   UX   CONTENT   STRATEGY   MOBILE     SITE   SPEED   VIDEO   ON-­‐PAGE   SEO   CONTENT MARKETING In  2013,   SEO  is  This  
  29. 29. Google Webmaster Tool Crawl Errors Fix  the  404  Errors..  Build  “Links”.  
  30. 30. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  31. 31. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  32. 32. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  33. 33. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  34. 34. Forget keywords as anchor texts
  35. 35. www.pagetraffic.com  
  36. 36. Build  Links  WITH   Your  Content  to   Win.    
  37. 37. Build Content With High Search Link Intent KEYWORD  “FACTS”   KEYWORD  “INFORMATION”   KEYWORD  “DATA”  
  38. 38. www.pagetraffic.com   Long-­‐Tail  Passive  Link  Building  
  39. 39. www.pagetraffic.com   hbp://ubersuggest.org  
  40. 40. www.pagetraffic.com  
  41. 41. www.pagetraffic.com   •  AlphabeIcally  sort  to  see  which  query  shows  up  the   most.   •  Build  a  content  around  it,  put  it  on  your  blog  and   promote.   •  Build  internal  links  with  that  anchor  text  and  share   on  social  media  channels.   •  Watch  twicer  searches  and  recommend  to  people   who  are  asking  for  those  recommendaIons.  
  42. 42. www.pagetraffic.com   From  PageRank  to  AuthorRank  
  43. 43. Hire/Engage W/ Writers Authoritative on a Subject on Google+
  44. 44. Build A Reusable, Authoritative Guest Author It  doesn’t  macer  if  you  have  a  footprint  if  you  don’t  suck.  
  45. 45. www.pagetraffic.com   Sourcing  Guest  Post  Opportunices  
  46. 46. hcp://www.google.com/blogsearch   FIND  THE  ROUNDUP  POSTS  
  47. 47. www.pagetraffic.com   Think  branding.   Link  building  is  more  efficient  when  used  as  a  brand   building  tool.  And  given  that  Google  is  favoring  brands  on   search  results,  then  link  building  (when  done  right)  can   definitely  hit  more  birds  with  one  stone.  
  48. 48. LINK SEARCH TOOL! hcp://www.soloseo.com/tools/linkSearch.html   INSTANTLY GENERATE SEARCH OPERATORS"
  49. 49.   IN  2013  WE  OPTIMIZE  EVERTYTHING       www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  50. 50. www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  51. 51. CHANGING  TIMES   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in   Old  School  “SEO”   •  No  “Employees”   •  Press  Release  Blasts     •  Form-­‐Field  Only   •  In  “SEO  Friendly  Directories”     •  Links  Grow  in  Spurts     •  “Content”  is  Auto-­‐Generated   New  School  SEO   •  Employs  Real  People     •  Earns  MenIons  in  Media   •  Detailed  Contact  Info     •  Registered  w/  Official  Bodies   •  Link  Growth  Follows  Social  Signals   •  Content  is  Slow,  Steady  &  AuthenIc      
  52. 52. •  Brand  -­‐  Google  focus  on  big  brands   •  CitaIons  &  Trust  –  Google  rewarding  these  signals   •  Social  –  IdenIty  signal:    +1  content  =  higher  CTR  (indirect  relaIon)   •  Personalized  Search  is  a  Reality  –  Affects  SEO  through  social  connecIons  and   increased  CTR  (indirect  relaIon)   •  Authorship  –  IdenIty  signal:  rel=Me/Author  (AUTHOR  RANK)     SERP  Rankings     •  SIll  important  to  understand  the  health  of  a  site   •  Focus  should  be  placed  more  on  what  AnalyIcs  is  telling  you:   •  Conversion  OpImizaIon   •  CTR  and  Time  on  Site/Page   •  Google  uses  human  quality  raters  extensively  in  tesIng  algorithm  changes     NEW  SEO  STRATEGY  
  53. 53. •  Brand  vs.  Non-­‐Branded   •  Organic  Traffic  InteracIon  Goals  (or  Events)     •  The  anIcipated  merge  between  SEO,  SMO  and  Content  MarkeIng   with  PR  is  now  and  is  Itled  Inbound  MarkeIng   •  Not  just  Press  Releases   •  CreaIng  relaIonships  with  communiIes,  blogs,  news  outlets   •  Guest  Blogging  with  authoritaIve  authors   SEGMENTED  TRAFFIC  
  54. 54. •  On-­‐Site  Opcmizacon  (Technical  –  Within  Google  Guidelines)   •  Content  –  Fresh  ON  and  OFF  Site  Content  (High  Quality)   •  Guest  Blogging  –  RelaIonship  Focused  /  Relevancy   •  Brand  Monitoring  –  High  Priority  on  Reviewing  your  Link  Profile   •  Link  Building  –  Less  Focus  on  Anchor  Text  (Diversify),  More  Focus  on  Trust  at  the  Core  of   Integrity   •  Public  Relacons  –  Pitches,  Interviews,  CitaIons  and  more   •  Social  Engagement  –  RouIne  Updates  and  CommunicaIon   •  Thought  Leadership  –  Become  an  Influencer,  AuthoritaIve  Content,  Whitepapers,   Webinars   •  Earned  Shares  –  PosiIon  High  Quality  Content  Socially  and  Market   •  Gamificacon  –  Customer  Rewards,  Loyalty,  Badges,  Discounts,  Coupons   •  CSEs  (Comparison  Shopping  Engines)  –  Free  or  Paid  (Google  Merchant  now  Google   Shopping)   WHAT  DOES  A  TYPICAL  SEO  CAMPAIGN  SHOULD  LOOK  LIKE?  
  55. 55. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com THANK YOU!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×