SEO in the age of Panda, Penguin & Beyond

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Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird

Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird

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  • hummingbird is LIKE a new engine of a car with some old perfectly fine parts. Google revamp his algorithm & why hummingbird is the name of this update because this bird is precise & fast :)

    conversational queries got some more importance in this update
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  • Nice PPT..
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  • I am not clearing my points about Hummingbird and your slide also has incomplete information. you mentioned here comparision SEO strategy comparision between 2008 to 2013 but didnt clear point about hummingbird
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  • 1. Navneet  Kaushal   CEO   PageTraffic   SEO in the Age of Panda, Penguin, Hummingbird & Beyond
  • 2. www.pagetraffic.com   Have you created your own Authorship Yet? Have you created very first Video clip? Have you made a Video Profile? Does your website has unique as well as Newsworthy Content? Do you know exactly how to focus on long tail as well as main keywords in a right way? Did you observe your link profile yet?
  • 3. Growth of Google Queries in Last 5 yrs! Number  of  Searches/Day  on  Google   3 Billion Searches/Day (announced Aug. 2012)
  • 4. www.pagetraffic.com   SERP  Features   In  2013,  Google  Introduced  more  search  engine   results  page  features  than  ever.  
  • 5. 7-­‐RESULTS  SERPS   www.pagetraffic.com  
  • 6. www.pagetraffic.com   10-­‐RESULTS  SERPS  
  • 7. www.pagetraffic.com   EVENT  SITELINKS  SERPS  
  • 8. www.pagetraffic.com   GOOGLE+  BRANDS  SERPS  
  • 9. www.pagetraffic.com   PAID  SHOPPING  (LEFT)  SERPS  
  • 10. www.pagetraffic.com   PAID  SHOPPING  (RIGHT)  SERPS  
  • 11. www.pagetraffic.com   KNOWLEDGE  GRAPH  (KG)  SERPS  
  • 12. www.pagetraffic.com   RELATED  SEARCH  CAROUSEL  SERPS  
  • 13. www.pagetraffic.com   LOCAL  CAROUSEL  SERPS  
  • 14. www.pagetraffic.com   AUTHORSHIP  THUMBNAIL  SERPS  
  • 15. Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet RICH  SNIPPETS  AND  SCHEMA  MARKUP  SERPS  
  • 16. MAJOR  GOOGLE  UPDATES  IN  LAST  1.5  YRS   www.pagetraffic.com   •  Hummingbird   •  Google  Panda:  25+  updates   •  Google  Penguin:  4  updates   •  Exact-­‐Match  Domain  (EMD)  Update     •  Page  Layout:  2  updates   •  7-­‐Result  SERPs   •  Link  Warnings   •  Knowledge  Graph   •  Venice   •  Other  Monthly  Updates:  390   Copyright  ©  www.pagetraffic.in  
  • 17. SEO  
  • 18. SEO  
  • 19. GOOGLE  PENGUIN     www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 20. SEO  
  • 21. SEO  
  • 22. SEO  
  • 23. GOOGLE’S  EXACT  MATCH  DOMAIN  UPDATE   www.pagetraffic.com  
  • 24. GOOGLE’S  EXACT  MATCH  DOMAIN  UPDATE   www.pagetraffic.com  
  • 25. HUMMINGBIRD  UPDATE   www.pagetraffic.com  
  • 26. HUMMINGBIRD  UPDATE   www.pagetraffic.com   "In  general,  Hummingbird  –  Google  says  –  is  a  new  engine  built  on  both   exisIng  and  new  parts,  organised  in  a  way  to  especially  serve  the  search   demands  of  today,  rather  than  one  created  for  the  needs  of  10  years  ago,   with  the  technologies  back  then"   •  No,  SEO  is  not  yet  again  dead.   •  Google’s  saying  there’s  nothing  new  or  different  SEOs  or  publishers   need  to  worry  about.   •  Have  original,  high-­‐quality  content.  Signals  that  have  been  important   in  the  past  remain  important.   “Our guidance to webmasters is the same as always — we encourage original, high-quality content, since that’s what’s best for web users.” Google
  • 27. Link   Building   On-­‐Page   Basics   In  2008,   SEO  Was   This  
  • 28. LINK   BUILDING   UX   CONTENT   STRATEGY   MOBILE     SITE   SPEED   VIDEO   ON-­‐PAGE   SEO   CONTENT MARKETING In  2013,   SEO  is  This  
  • 29. Google Webmaster Tool Crawl Errors Fix  the  404  Errors..  Build  “Links”.  
  • 30. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 31. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 32. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 33. MASTER  TECHNICAL  SEO   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 34. Forget keywords as anchor texts
  • 35. www.pagetraffic.com  
  • 36. Build  Links  WITH   Your  Content  to   Win.    
  • 37. Build Content With High Search Link Intent KEYWORD  “FACTS”   KEYWORD  “INFORMATION”   KEYWORD  “DATA”  
  • 38. www.pagetraffic.com   Long-­‐Tail  Passive  Link  Building  
  • 39. www.pagetraffic.com   hbp://ubersuggest.org  
  • 40. www.pagetraffic.com  
  • 41. www.pagetraffic.com   •  AlphabeIcally  sort  to  see  which  query  shows  up  the   most.   •  Build  a  content  around  it,  put  it  on  your  blog  and   promote.   •  Build  internal  links  with  that  anchor  text  and  share   on  social  media  channels.   •  Watch  twicer  searches  and  recommend  to  people   who  are  asking  for  those  recommendaIons.  
  • 42. www.pagetraffic.com   From  PageRank  to  AuthorRank  
  • 43. Hire/Engage W/ Writers Authoritative on a Subject on Google+
  • 44. Build A Reusable, Authoritative Guest Author It  doesn’t  macer  if  you  have  a  footprint  if  you  don’t  suck.  
  • 45. www.pagetraffic.com   Sourcing  Guest  Post  Opportunices  
  • 46. hcp://www.google.com/blogsearch   FIND  THE  ROUNDUP  POSTS  
  • 47. www.pagetraffic.com   Think  branding.   Link  building  is  more  efficient  when  used  as  a  brand   building  tool.  And  given  that  Google  is  favoring  brands  on   search  results,  then  link  building  (when  done  right)  can   definitely  hit  more  birds  with  one  stone.  
  • 48. LINK SEARCH TOOL! hcp://www.soloseo.com/tools/linkSearch.html   INSTANTLY GENERATE SEARCH OPERATORS"
  • 49.   IN  2013  WE  OPTIMIZE  EVERTYTHING       www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 50. www.pagetraffic.com   Copyright  ©  www.pagetraffic.in  
  • 51. CHANGING  TIMES   www.pagetraffic.com   Copyright  ©  www.pagetraffic.in   Old  School  “SEO”   •  No  “Employees”   •  Press  Release  Blasts     •  Form-­‐Field  Only   •  In  “SEO  Friendly  Directories”     •  Links  Grow  in  Spurts     •  “Content”  is  Auto-­‐Generated   New  School  SEO   •  Employs  Real  People     •  Earns  MenIons  in  Media   •  Detailed  Contact  Info     •  Registered  w/  Official  Bodies   •  Link  Growth  Follows  Social  Signals   •  Content  is  Slow,  Steady  &  AuthenIc      
  • 52. •  Brand  -­‐  Google  focus  on  big  brands   •  CitaIons  &  Trust  –  Google  rewarding  these  signals   •  Social  –  IdenIty  signal:    +1  content  =  higher  CTR  (indirect  relaIon)   •  Personalized  Search  is  a  Reality  –  Affects  SEO  through  social  connecIons  and   increased  CTR  (indirect  relaIon)   •  Authorship  –  IdenIty  signal:  rel=Me/Author  (AUTHOR  RANK)     SERP  Rankings     •  SIll  important  to  understand  the  health  of  a  site   •  Focus  should  be  placed  more  on  what  AnalyIcs  is  telling  you:   •  Conversion  OpImizaIon   •  CTR  and  Time  on  Site/Page   •  Google  uses  human  quality  raters  extensively  in  tesIng  algorithm  changes     NEW  SEO  STRATEGY  
  • 53. •  Brand  vs.  Non-­‐Branded   •  Organic  Traffic  InteracIon  Goals  (or  Events)     •  The  anIcipated  merge  between  SEO,  SMO  and  Content  MarkeIng   with  PR  is  now  and  is  Itled  Inbound  MarkeIng   •  Not  just  Press  Releases   •  CreaIng  relaIonships  with  communiIes,  blogs,  news  outlets   •  Guest  Blogging  with  authoritaIve  authors   SEGMENTED  TRAFFIC  
  • 54. •  On-­‐Site  Opcmizacon  (Technical  –  Within  Google  Guidelines)   •  Content  –  Fresh  ON  and  OFF  Site  Content  (High  Quality)   •  Guest  Blogging  –  RelaIonship  Focused  /  Relevancy   •  Brand  Monitoring  –  High  Priority  on  Reviewing  your  Link  Profile   •  Link  Building  –  Less  Focus  on  Anchor  Text  (Diversify),  More  Focus  on  Trust  at  the  Core  of   Integrity   •  Public  Relacons  –  Pitches,  Interviews,  CitaIons  and  more   •  Social  Engagement  –  RouIne  Updates  and  CommunicaIon   •  Thought  Leadership  –  Become  an  Influencer,  AuthoritaIve  Content,  Whitepapers,   Webinars   •  Earned  Shares  –  PosiIon  High  Quality  Content  Socially  and  Market   •  Gamificacon  –  Customer  Rewards,  Loyalty,  Badges,  Discounts,  Coupons   •  CSEs  (Comparison  Shopping  Engines)  –  Free  or  Paid  (Google  Merchant  now  Google   Shopping)   WHAT  DOES  A  TYPICAL  SEO  CAMPAIGN  SHOULD  LOOK  LIKE?  
  • 55. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com THANK YOU!