SEO                            Challenges                            in 2013A Presentation by Navneet Kaushal, CEO, PageTr...
WHO AM I?Navneet Kaushal   Founder & CEO of PageTraffic   12 Years of SEO experience   Editor www.pagetrafficbuzz.com   Ex...
Some Of The Clients We Have Worked With             Copyright © www.pagetraffic.in                                        ...
LEADERSHIP AND AFFILIATIONS       Copyright © www.pagetraffic.in                                        www.pagetraffic.com
2012Copyright © www.pagetraffic.in                                 www.pagetraffic.com
Average Daily Queries on Google        3 Billion Searches/Day             (announced Aug. 2012)     Number of Searches/Day...
Growth of Google Queries in Last 5 yrs          3 Billion Searches/Day              (announced Aug. 2012)          Number ...
Massive Growth of Google+     http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/
Users:   900mm     200mm     120mmUsers:   100mm     18mm      10mm          Main Social Networks
MAJOR GOOGLE UPDATES IN 201250 updates per month500 updates per year20,000 experiments           Copyright © www.pagetraff...
MAJOR GOOGLE UPDATES IN 2012•   Google Panda: 12 updates•   Google Penguin: 3 updates•   Exact-Match Domain (EMD) Update• ...
GOOGLE PENGUINThe update that changed the rules of the game           Copyright © www.pagetraffic.in                      ...
GOOGLE PENGUIN Copyright © www.pagetraffic.in                                  www.pagetraffic.com
SEO
SEO
SEO
GOOGLE’S EXACT MATCH DOMAIN UPDATE           Copyright © www.pagetraffic.in                                            www...
GOOGLE’S EXACT MATCH DOMAIN UPDATE           Copyright © www.pagetraffic.in                                            www...
7-RESULTS SERPS Copyright © www.pagetraffic.in                                  www.pagetraffic.com
GOOGLE+ & REL=AUTHOR    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
KNOWLEDGE GRAPH  Copyright © www.pagetraffic.in                                   www.pagetraffic.com
SEARCH + YOUR WORLD    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
IN 2013 WE OPTIMIZE EVERTYTHING           Copyright © www.pagetraffic.in                                            www.pa...
Copyright © www.pagetraffic.in                                 www.pagetraffic.com
MASTER TECHNICAL SEO    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
MASTER TECHNICAL SEO    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
MASTER TECHNICAL SEO    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
MASTER TECHNICAL SEO    Copyright © www.pagetraffic.in                                     www.pagetraffic.com
Penguin & Low Quality Links
Rich Snippets and Schema Markup                 Star Ratings, Reviews & Price                              Author Photo   ...
NEW SEO STRATEGY    •   Brand - Google focus on big brands    •   Citations & Trust – Google rewarding these signals    • ...
WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?•   On-Site Optimization (Technical – Within Google Guidelines)•   Content – Fres...
THANK YOU!Website:   www.pagetraffic.inEmail:     nkaushal@pagetraffic.inTwitter:   @navneetkaushalBlog:       www.pagetra...
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SEO Challenges in 2013 by Navneet Kaushal

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Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore

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SEO Challenges in 2013 by Navneet Kaushal

  1. 1. SEO Challenges in 2013A Presentation by Navneet Kaushal, CEO, PageTraffic
  2. 2. WHO AM I?Navneet Kaushal Founder & CEO of PageTraffic 12 Years of SEO experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld. Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital ReviewAbout PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Mumbai, Chicago & London Offers SEO, PPC, Link Building, Web Design & Development services More than 500 clients worldwide Ranking among the top SEO Companies of India Winner of Red Herring Top 100 Asia Award 2011 Copyright © www.pagetraffic.in www.pagetraffic.com
  3. 3. Some Of The Clients We Have Worked With Copyright © www.pagetraffic.in www.pagetraffic.com
  4. 4. LEADERSHIP AND AFFILIATIONS Copyright © www.pagetraffic.in www.pagetraffic.com
  5. 5. 2012Copyright © www.pagetraffic.in www.pagetraffic.com
  6. 6. Average Daily Queries on Google 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
  7. 7. Growth of Google Queries in Last 5 yrs 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
  8. 8. Massive Growth of Google+ http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/
  9. 9. Users: 900mm 200mm 120mmUsers: 100mm 18mm 10mm Main Social Networks
  10. 10. MAJOR GOOGLE UPDATES IN 201250 updates per month500 updates per year20,000 experiments Copyright © www.pagetraffic.in www.pagetraffic.com
  11. 11. MAJOR GOOGLE UPDATES IN 2012• Google Panda: 12 updates• Google Penguin: 3 updates• Exact-Match Domain (EMD) Update• Page Layout: 2 updates• 7-Result SERPs• DMCA Penalty• Link Warnings• Knowledge Graph• Venice• Search + Your World• Other Monthly Updates: 379 Copyright © www.pagetraffic.in www.pagetraffic.com
  12. 12. GOOGLE PENGUINThe update that changed the rules of the game Copyright © www.pagetraffic.in www.pagetraffic.com
  13. 13. GOOGLE PENGUIN Copyright © www.pagetraffic.in www.pagetraffic.com
  14. 14. SEO
  15. 15. SEO
  16. 16. SEO
  17. 17. GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
  18. 18. GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
  19. 19. 7-RESULTS SERPS Copyright © www.pagetraffic.in www.pagetraffic.com
  20. 20. GOOGLE+ & REL=AUTHOR Copyright © www.pagetraffic.in www.pagetraffic.com
  21. 21. KNOWLEDGE GRAPH Copyright © www.pagetraffic.in www.pagetraffic.com
  22. 22. SEARCH + YOUR WORLD Copyright © www.pagetraffic.in www.pagetraffic.com
  23. 23. IN 2013 WE OPTIMIZE EVERTYTHING Copyright © www.pagetraffic.in www.pagetraffic.com
  24. 24. Copyright © www.pagetraffic.in www.pagetraffic.com
  25. 25. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  26. 26. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  27. 27. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  28. 28. MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
  29. 29. Penguin & Low Quality Links
  30. 30. Rich Snippets and Schema Markup Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet
  31. 31. NEW SEO STRATEGY • Brand - Google focus on big brands • Citations & Trust – Google rewarding these signals • Social – Identity signal: +1 content = higher CTR (indirect relation) • Personalized Search is a Reality – Affects SEO through social connections and increased CTR (indirect relation) • Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)SERP Rankings • Still important to understand the health of a site • Focus should be placed more on what Analytics is telling you: • Conversion Optimization • CTR and Time on Site/Page • Google uses human quality raters extensively in testing algorithm changes
  32. 32. WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?• On-Site Optimization (Technical – Within Google Guidelines)• Content – Fresh ON and OFF Site Content (High Quality)• Guest Blogging – Relationship Focused / Relevancy• Brand Monitoring – High Priority on Reviewing your Link Profile• Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of Integrity• Public Relations – Pitches, Interviews, Citations and more• Social Engagement – Routine Updates and Communication• Thought Leadership – Become an Influencer, Authoritative Content, Whitepapers, Webinars• Earned Shares – Position High Quality Content Socially and Market• Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons• CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google Shopping)
  33. 33. THANK YOU!Website: www.pagetraffic.inEmail: nkaushal@pagetraffic.inTwitter: @navneetkaushalBlog: www.pagetrafficbuzz.com Copyright © www.pagetraffic.in www.pagetraffic.com

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