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SEO Challenges in 2013 by Navneet Kaushal
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SEO Challenges in 2013 by Navneet Kaushal

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Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore

Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore

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    SEO Challenges in 2013 by Navneet Kaushal SEO Challenges in 2013 by Navneet Kaushal Presentation Transcript

    • SEO Challenges in 2013A Presentation by Navneet Kaushal, CEO, PageTraffic
    • WHO AM I?Navneet Kaushal Founder & CEO of PageTraffic 12 Years of SEO experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld. Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital ReviewAbout PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Mumbai, Chicago & London Offers SEO, PPC, Link Building, Web Design & Development services More than 500 clients worldwide Ranking among the top SEO Companies of India Winner of Red Herring Top 100 Asia Award 2011 Copyright © www.pagetraffic.in www.pagetraffic.com
    • Some Of The Clients We Have Worked With Copyright © www.pagetraffic.in www.pagetraffic.com
    • LEADERSHIP AND AFFILIATIONS Copyright © www.pagetraffic.in www.pagetraffic.com
    • 2012Copyright © www.pagetraffic.in www.pagetraffic.com
    • Average Daily Queries on Google 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
    • Growth of Google Queries in Last 5 yrs 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
    • Massive Growth of Google+ http://www.bgr.com/2012/09/17/google-plus-stats-2012-400-million-members/
    • Users: 900mm 200mm 120mmUsers: 100mm 18mm 10mm Main Social Networks
    • MAJOR GOOGLE UPDATES IN 201250 updates per month500 updates per year20,000 experiments Copyright © www.pagetraffic.in www.pagetraffic.com
    • MAJOR GOOGLE UPDATES IN 2012• Google Panda: 12 updates• Google Penguin: 3 updates• Exact-Match Domain (EMD) Update• Page Layout: 2 updates• 7-Result SERPs• DMCA Penalty• Link Warnings• Knowledge Graph• Venice• Search + Your World• Other Monthly Updates: 379 Copyright © www.pagetraffic.in www.pagetraffic.com
    • GOOGLE PENGUINThe update that changed the rules of the game Copyright © www.pagetraffic.in www.pagetraffic.com
    • GOOGLE PENGUIN Copyright © www.pagetraffic.in www.pagetraffic.com
    • SEO
    • SEO
    • SEO
    • GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
    • GOOGLE’S EXACT MATCH DOMAIN UPDATE Copyright © www.pagetraffic.in www.pagetraffic.com
    • 7-RESULTS SERPS Copyright © www.pagetraffic.in www.pagetraffic.com
    • GOOGLE+ & REL=AUTHOR Copyright © www.pagetraffic.in www.pagetraffic.com
    • KNOWLEDGE GRAPH Copyright © www.pagetraffic.in www.pagetraffic.com
    • SEARCH + YOUR WORLD Copyright © www.pagetraffic.in www.pagetraffic.com
    • IN 2013 WE OPTIMIZE EVERTYTHING Copyright © www.pagetraffic.in www.pagetraffic.com
    • Copyright © www.pagetraffic.in www.pagetraffic.com
    • MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
    • MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
    • MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
    • MASTER TECHNICAL SEO Copyright © www.pagetraffic.in www.pagetraffic.com
    • Penguin & Low Quality Links
    • Rich Snippets and Schema Markup Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet
    • NEW SEO STRATEGY • Brand - Google focus on big brands • Citations & Trust – Google rewarding these signals • Social – Identity signal: +1 content = higher CTR (indirect relation) • Personalized Search is a Reality – Affects SEO through social connections and increased CTR (indirect relation) • Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)SERP Rankings • Still important to understand the health of a site • Focus should be placed more on what Analytics is telling you: • Conversion Optimization • CTR and Time on Site/Page • Google uses human quality raters extensively in testing algorithm changes
    • WHAT WILL SEO CAMPAIGN IN 2013 LOOK LIKE?• On-Site Optimization (Technical – Within Google Guidelines)• Content – Fresh ON and OFF Site Content (High Quality)• Guest Blogging – Relationship Focused / Relevancy• Brand Monitoring – High Priority on Reviewing your Link Profile• Link Building – Less Focus on Anchor Text (Diversify), More Focus on Trust at the Core of Integrity• Public Relations – Pitches, Interviews, Citations and more• Social Engagement – Routine Updates and Communication• Thought Leadership – Become an Influencer, Authoritative Content, Whitepapers, Webinars• Earned Shares – Position High Quality Content Socially and Market• Gamification – Customer Rewards, Loyalty, Badges, Discounts, Coupons• CSEs (Comparison Shopping Engines) – Free or Paid (Google Merchant now Google Shopping)
    • THANK YOU!Website: www.pagetraffic.inEmail: nkaushal@pagetraffic.inTwitter: @navneetkaushalBlog: www.pagetrafficbuzz.com Copyright © www.pagetraffic.in www.pagetraffic.com