By:	
  
Navneet	
  Kaushal	
  
CEO	
  
PageTraffic	
  
The	
  	
  
Next	
  	
  
Genera;on	
  	
  
SEO	
  
Google	
  -­‐	
  More	
  Informa,on	
  
Google	
  -­‐	
  More	
  Visual	
  
Bing	
  -­‐	
  More	
  Visual	
  
www.pagetraffic.com	
  
www.pagetraffic.com	
  
Search	
  Queries	
  –	
  More	
  Self-­‐Referen,al	
  
Search	
  Queries	
  –	
  Longer,	
  More	
  Descrip,ve	
  
Search	
  Queries	
  –	
  More	
  Time	
  Sensi,ve	
  
The	
  Way	
  We	
  Consume	
  Informa;on	
  has	
  Changed	
  
The	
  Way	
  We	
  Communicate	
  Has	
  Changed	
  	
  
www.pagetraffic.com	
  
•  Hummingbird	
  
•  Google	
  Panda:	
  26+	
  updates	
  
•  Google	
  Penguin:	
  4	
  updates	
...
Audience	
  Search	
  Habits	
  are	
  Changing	
  	
  
Audience	
  Search	
  Habits	
  are	
  Changing	
  	
  
SEO	
  is	
  Evolving	
  
 
HISTORICAL	
  THINKING:	
  
	
  
“SEO	
  IS	
  SOMETHING	
  YOU	
  DO	
  	
  
AFTER	
  YOU	
  HAVE	
  BUILT	
  YOUR	
  W...
 
CURRENT	
  &	
  FUTURE	
  THINKING	
  
	
  
“SEO	
  has	
  evolved	
  to	
  become	
  the	
  result	
  of	
  
an	
  actu...
@iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency
Hall of Famer) invented this
model (AIDA) in 1...
@iacquire
The New Consumer Decision Journey
via Google ZMOT 2012
Content	
  Should	
  be	
  UnOp,mized	
  
Content	
  produc,on	
  needs	
  to	
  change	
  from:	
  
•  Auto-­‐generated	
...
Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH	
  SNIPPETS	
  AND	
  SCHEMA	
  MARKUP	
...
 Only	
  0.3%	
  of	
  websites	
  are	
  making	
  use	
  of	
  the	
  
Google	
  approved	
  Schema	
  tool.	
  
Pages	
  Using	
  Schema.org	
  Markups	
  Rank	
  Higher	
  in	
  
Google	
  
The	
  most	
  common	
  schema	
  
Increase	
  Site	
  Speed	
  
Onsite	
  SEO	
  
PageSpeed	
  
Insights	
  
	
  
	
  
Cost	
  =	
  0	
  
People are 

impatient!#
A one second delay in
page response can
result in a 7% reduction
on conversions.#
Sources:	
  Akamai.com,	
  
Gomez.com	
 ...
Test 

Your 

Site…	
  
GTMetrix or Google Page Speed Insights#
Implement 

Caching"
Implement 

Gzip
Compression"
Consider a 

Content "
Delivery 

Network
(CDN)"
Optimize Your 

Images...
A	
  Mashable	
  survey	
  in	
  August	
  2013	
  revealed	
  that	
  17.4	
  percent	
  of	
  global	
  web	
  
traffic	
 ...
Make Your Site 

RESPONSIVE"
One Site#
One Product Database#
One interface#
One SEO
Strategy#
Remarke;ng	
  
Shi_	
  in	
  Balance	
  is	
  happening	
  
Link	
  
Building	
  
On-­‐Page	
  
Basics	
  
In	
  2008,	
  
SEO	
  Was	
  
This	
  
LINK	
  
BUILDING	
  
UX	
  
CONTENT	
  
STRATEGY	
  
MOBILE	
  	
  
SITE	
  
SPEED	
  
VIDEO	
  
ON-­‐PAGE	
  
SEO	
  
CO...
Forget
keywords as
anchor texts
Build	
  Links	
  WITH	
  
Your	
  Content	
  to	
  
Win.	
  	
  
Pick	
  Content	
  Type	
  	
  	
  
Build Content With High Search Link Intent
KEYWORD	
  “FACTS”	
  
KEYWORD	
  “INFORMATION”	
  
KEYWORD	
  “DATA”	
  
Learn	
  the	
  art	
  of	
  storytelling	
  
Promote	
  
www.pagetraffic.com	
  
From	
  PageRank	
  to	
  AuthorRank	
  
Author	
  Rank	
  
Author	
  Rank	
  is	
  about	
  fusing	
  the	
  
web	
  of	
  people	
  with	
  the	
  web	
  of	
  
...
Author	
  Rank	
  
Google	
  Authorship	
  Markup	
  
Structured	
  data	
  markup	
  using	
  microdata	
  from	
  schema.org	
  
will	
  be...
Google	
  Authorship	
  Markup	
  
Start	
  Building	
  Author	
  Rank	
  
Author	
  Rank	
  &	
  Search	
  Rankings	
  
Author	
  Rank	
  &	
  Search	
  Rankings	
  
“It’s	
  just	
  the	
  case	
  that	
  that	
  picture	
  is	
  just	
  
mo...
Checklist	
  to	
  Improve	
  Author	
  Rank	
  
Look	
  interes,ng	
  people,	
  circle	
  them	
  
Start	
  building	
  ...
Social authority influences rank 	
  
Both	
  search	
  engines	
  aXempt	
  to	
  compute	
  
the	
  authority	
  and	
  ...
Hire/Engage W/ Writers Authoritative
on a Subject on Google+
Build A Reusable, Authoritative Guest Author
It	
  doesn’t	
  maXer	
  if	
  you	
  have	
  a	
  footprint	
  if	
  you	
 ...
New	
  SEO:	
  Crea;on	
  +	
  Promo;on	
  +	
  Analy;cs	
  
Embracing	
  Marke;ng	
  
www.pagetraffic.com	
  
Start	
  asking	
  the	
  right	
  ques;on...	
  
www.pagetraffic.com	
  
How	
  Do	
  I	
  Rank	
  #1?	
  
www.pagetraffic.com	
  
What’s	
  the	
  best	
  strategy	
  
to	
  drive	
  traffic	
  to	
  my	
  site	
  
and	
  convert	
 ...
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Faceboo...
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
Next Generation SEO
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Next Generation SEO

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With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors

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Next Generation SEO

  1. 1. By:   Navneet  Kaushal   CEO   PageTraffic   The     Next     Genera;on     SEO  
  2. 2. Google  -­‐  More  Informa,on  
  3. 3. Google  -­‐  More  Visual  
  4. 4. Bing  -­‐  More  Visual  
  5. 5. www.pagetraffic.com  
  6. 6. www.pagetraffic.com  
  7. 7. Search  Queries  –  More  Self-­‐Referen,al  
  8. 8. Search  Queries  –  Longer,  More  Descrip,ve  
  9. 9. Search  Queries  –  More  Time  Sensi,ve  
  10. 10. The  Way  We  Consume  Informa;on  has  Changed  
  11. 11. The  Way  We  Communicate  Has  Changed    
  12. 12. www.pagetraffic.com   •  Hummingbird   •  Google  Panda:  26+  updates   •  Google  Penguin:  4  updates   •  Exact-­‐Match  Domain  (EMD)  Update     •  Page  Layout:  2  updates   •  7-­‐Result  SERPs   •  Link  Warnings   •  Knowledge  Graph   •  Venice   •  Other  Monthly  Updates:  390   Google  Algorithm  is  Constantly  Changing    
  13. 13. Audience  Search  Habits  are  Changing    
  14. 14. Audience  Search  Habits  are  Changing    
  15. 15. SEO  is  Evolving  
  16. 16.   HISTORICAL  THINKING:     “SEO  IS  SOMETHING  YOU  DO     AFTER  YOU  HAVE  BUILT  YOUR  WEBSITE,   SERVICE,  PRODUCT,  ETC”  
  17. 17.   CURRENT  &  FUTURE  THINKING     “SEO  has  evolved  to  become  the  result  of   an  actual  marke,ng  strategy  versus   marke,ng  tac,cs”    
  18. 18. @iacquire The Old Consumer Decision Journey Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898. via Wikipedia
  19. 19. @iacquire The New Consumer Decision Journey via Google ZMOT 2012
  20. 20. Content  Should  be  UnOp,mized   Content  produc,on  needs  to  change  from:   •  Auto-­‐generated  to  human-­‐generated   •  ‘Thin’  to  valuable   •  PaXerned  to  unique   •  Scale  to  reasonable  amount   •  Generalists  to  authori,es  
  21. 21. Star Ratings, Reviews & Price Author Photo Date of Publication Video Snippet RICH  SNIPPETS  AND  SCHEMA  MARKUP  SERPS  
  22. 22.  Only  0.3%  of  websites  are  making  use  of  the   Google  approved  Schema  tool.  
  23. 23. Pages  Using  Schema.org  Markups  Rank  Higher  in   Google  
  24. 24. The  most  common  schema  
  25. 25. Increase  Site  Speed  
  26. 26. Onsite  SEO   PageSpeed   Insights       Cost  =  0  
  27. 27. People are 
 impatient!#
  28. 28. A one second delay in page response can result in a 7% reduction on conversions.# Sources:  Akamai.com,   Gomez.com   “# ”
  29. 29. Test 
 Your 
 Site…   GTMetrix or Google Page Speed Insights#
  30. 30. Implement 
 Caching" Implement 
 Gzip Compression" Consider a 
 Content " Delivery 
 Network (CDN)" Optimize Your 
 Images.."
  31. 31. A  Mashable  survey  in  August  2013  revealed  that  17.4  percent  of  global  web   traffic  comes  from  mobile  compared  to  11.1  percent  in  the  previous  year.  
  32. 32. Make Your Site 
 RESPONSIVE" One Site# One Product Database# One interface# One SEO Strategy#
  33. 33. Remarke;ng  
  34. 34. Shi_  in  Balance  is  happening  
  35. 35. Link   Building   On-­‐Page   Basics   In  2008,   SEO  Was   This  
  36. 36. LINK   BUILDING   UX   CONTENT   STRATEGY   MOBILE     SITE   SPEED   VIDEO   ON-­‐PAGE   SEO   CONTENT MARKETING In  2014,   SEO  is  This  
  37. 37. Forget keywords as anchor texts
  38. 38. Build  Links  WITH   Your  Content  to   Win.    
  39. 39. Pick  Content  Type      
  40. 40. Build Content With High Search Link Intent KEYWORD  “FACTS”   KEYWORD  “INFORMATION”   KEYWORD  “DATA”  
  41. 41. Learn  the  art  of  storytelling  
  42. 42. Promote  
  43. 43. www.pagetraffic.com   From  PageRank  to  AuthorRank  
  44. 44. Author  Rank   Author  Rank  is  about  fusing  the   web  of  people  with  the  web  of   documents  and  crea=ng  a  more   savvy  view  of  Internet  influence.  
  45. 45. Author  Rank  
  46. 46. Google  Authorship  Markup   Structured  data  markup  using  microdata  from  schema.org   will  be  interpreted  as  authorship  informa,on  as  well.        
  47. 47. Google  Authorship  Markup  
  48. 48. Start  Building  Author  Rank  
  49. 49. Author  Rank  &  Search  Rankings  
  50. 50. Author  Rank  &  Search  Rankings   “It’s  just  the  case  that  that  picture  is  just   more  likely  to  aXract  aXen,on.  It’s  just  a   liXle  more  likely  to  get  the  clicks,  and   you  now,  it’s  almost  like  an  indicator  of   trust…you  could  imagine  that  star,ng  to   affect  rankings.”  
  51. 51. Checklist  to  Improve  Author  Rank   Look  interes,ng  people,  circle  them   Start  building  visibility  (and/or  a  rela,onship)  with  the  authors  and  editors.   Update  your  blog  regularly     Check  your  Google+  feed  and  interact.  
  52. 52. Social authority influences rank   Both  search  engines  aXempt  to  compute   the  authority  and  quality  of  an  author  and   give  that  author's  tweets  preferen,al   treatment  
  53. 53. Hire/Engage W/ Writers Authoritative on a Subject on Google+
  54. 54. Build A Reusable, Authoritative Guest Author It  doesn’t  maXer  if  you  have  a  footprint  if  you  don’t  suck.  
  55. 55. New  SEO:  Crea;on  +  Promo;on  +  Analy;cs  
  56. 56. Embracing  Marke;ng  
  57. 57. www.pagetraffic.com   Start  asking  the  right  ques;on...  
  58. 58. www.pagetraffic.com   How  Do  I  Rank  #1?  
  59. 59. www.pagetraffic.com   What’s  the  best  strategy   to  drive  traffic  to  my  site   and  convert  it?  
  60. 60. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!
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