How to Leverage Social Media for SEO by Navneet Kaushal

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Learn how you can utilize social media to get better search engine rankings in this Digital Vidya workshop, presented by Navneet Kaushal, CEO PageTraffic

Learn how you can utilize social media to get better search engine rankings in this Digital Vidya workshop, presented by Navneet Kaushal, CEO PageTraffic

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  • Now, search results include a mix of all above. Even social search has been introduced.
  • Google Real Time Search used to show tweets as search results. The service is no longer available.
  • This is also applicable for personality searches.
  • Google shows recommendations by Facebook friends even if you have never integrated both.

Transcript

  • 1. Social Media Marketing Bootcamp How to Leverage Social Media for SEO A presentation by Navneet Kaushal, CEO PageTraffic
  • 2. What is Search Engine Optimization (SEO)?
  • 3.  
  • 4. What is Social Media Marketing (SMM)?
  • 5.  
  • 6. Search has gone Social
  • 7. Search Results have gone beyond Text
  • 8. How The Ranking Factors Have Changed?
  • 9. Then Now
  • 10. What is the Opportunity of Social in Search?
  • 11. Just 15 tweets helped this blog post get into top 10 within 2 days Tweets Help You Rank Higher
  • 12. Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1. Brand Domination In Search Engines
  • 13. If you log in to your Google Account and search, you will see which results have been recommended by your social connections. Social References In Organic Search
  • 14. After logging in Before logging in One of the results from my social contact moves up after logging in The Rise of Personalized Search
  • 15. Deep Social Crawl By Search Engines
  • 16. Be Visible on Relevant Social Media Channels Groups
  • 17. The future: Integrated Marketing