• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Make an Enterprise Conference the Next Trending Topic on Twitter
 

Make an Enterprise Conference the Next Trending Topic on Twitter

on

  • 1,475 views

Case study: how to use social media to put an enterprise conference on Twitter's top Trending Topic list.

Case study: how to use social media to put an enterprise conference on Twitter's top Trending Topic list.

Statistics

Views

Total Views
1,475
Views on SlideShare
984
Embed Views
491

Actions

Likes
0
Downloads
0
Comments
0

4 Embeds 491

http://lewispulse.com 406
http://www.pageonepr.com 83
http://webcache.googleusercontent.com 1
https://www.google.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

Make an Enterprise Conference the Next Trending Topic on Twitter Make an Enterprise Conference the Next Trending Topic on Twitter Presentation Transcript

  • Make an Enterprise Conference the Next Trending Topic on Twitter Page One and SAP SAPPHIRE Now 1
  • The Setting SAP wanted to make its 2010 global customer conference, SAPPHIRE Now, a truly enhanced, real-time event. Their objective? To offer customers, partners, and prospects a greater opportunity to connect, collaborate and build a community. 2
  • Why Page One? SAP loved the buzz and feeling of community generated by Page Oneʼs social media campaign for its tennis tournament, the SAP Open. Wanting to tap into that same capability, SAP tasked Page Oneʼs social media team with raising SAPPHIRE Now to a new level of connectivity and experience. 3
  • Why Social Media? establish relationship be part of the conversation opportunity to voice opinions and thoughts 4
  • Twitter Highlights 10,478 uses of the #sapphirenow hashtag #4 on Twitterʼs list of most popular Trending Topics (May 18) 5
  • Facebook Highlights • 3,337 fans • 21,561 page views • 193 posts • 150 comments 6
  • Results from Day 1 332 Tweets, 217 ReTweets 4,999 Uses of #SAPPHIRENOW hashtag 5,630 Mentions of SAPPHIRE NOW on Twitter 7
  • Results from Day 2 3,268 Facebook fans 3,788 Facebook page views 4.53 Interactions per Facebook post 8
  • want to see more case studies? http://www.pageonepr.com/ clients/case-studies/ 9