For networks like Facebook and Twitter, there is no one-size-fits-all set of rules that can skyrocket your success. But when you align your posting strategy with the specific goals you’re trying to achieve for your small business, that’s when the magic happens. With that in mind, we studied the behavior of posts by thousands of real Pagemodo users to bring you The Posting Playbook – a guide to what, when, and how to post based on common social marketing goals.

1. Everyone knows that a consistent posting strategy is key to winning
on Facebook and Twitter. What people don’t always seem to be
clear on is what, when, and how to post. The truth is that there’s
no one-size-fits-all approach; your posting strategy must depend
on your social media goals.
We studied the effectiveness of Facebook and Twitter posts by
thousands of real Pagemodo users to bring you the
following posting playbook:
Get My Facebook
Posts Shared
Post more videos
Abc
STILL A THING?
boost 120%
Want a winning social media strategy?
Pagemodo Posts help you discover quality
content, design engaging graphics, and
schedule your posts all in one place.
www.pagemodo.com
Get Retweeted
Post photos
•
Avoid video and
link posts
Get My Tweets
Favorited
Tweet more images
•
Throw in some
text-only tweets
ARE
*Results based on posts made to the business profiles of 4,927 Pagemodo users
between April 1, 2014 and June 30, 2014.
•
Post in the middle
of the week
Get More Likes on
My Facebook Post
Post more images
•
Mention holidays
•
Post on weekends
Maximum Engagement
on Text Posts
Facebook posts with the most likes
and shares were 500-700 characters
•
Tweets with the most favorites and
retweets were 40-120 characters
SHOULD I ?
Facebook users appear to be more excited
for the weekend than Twitter users!
30more likes: %
Facebook posts that mention “Friday” get more love
than those that don’t.
18fewer favorites: %
Tweets that mention “Friday” are actually less popular.
Depends!
Using hashtags results in a on Twitter,
but actually lowers engagement by on Facebook. 22%