Facebook Contests - Why, How, and What

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Running a Facebook contest is a great way to
spark engagement, increase your page rank,
and grow your Facebook fanbase.

In this presentation, we’ll cover:
• WHY you should run a contest
• HOW to run it, market it, and analyze it
• WHAT not to do

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Facebook Contests - Why, How, and What

  1. 1. www.pagemodo.com Facebook Contests: Why, How, and What
  2. 2. Running a Facebook contest is a great way to spark engagement, increase your page rank, and grow your Facebook fanbase.
  3. 3. In this presentation, we’ll cover: • WHY you should run a contest • HOW to run it, market it, and analyze it • WHAT not to do
  4. 4. WHY Should You Run a Contest?
  5. 5. Get Exposure on Your Page
  6. 6. Get Exposure on Your Page People love to be the first to know about something, and tell others about it.
  7. 7. Increase Your Likes
  8. 8. Increase Your Likes The virality of contests will bring in a number of new likes on its own as people share with their friends.
  9. 9. Encourage Participation and Engagement
  10. 10. Encourage Participation and Engagement A contest that requires participation from your followers is much more likely to increase their attachments to your brand.
  11. 11. Get to Know Your Engaged Fan Base
  12. 12. Get to Know Your Engaged Fan Base People are much more willing to share personal information when there’s something in it for them. What do you want to know?
  13. 13. Grow Your Email Database
  14. 14. Grow Your Email Database If you have an email marketing program, take the opportunity to request an email address to add to your database.
  15. 15. HOW Can You Run It Successfully?
  16. 16. 10 Steps to a Successful Contest:
  17. 17. 1Set clearly defined goals for your contest.
  18. 18. 2Based on those goals, decide what type of contest you will run (sweepstakes, giveaway, juried contest).
  19. 19. 3Write out an official plan. What you want to achieve, the nuts and bolts of the contest itself, etc.
  20. 20. 4Check your plan against the official rules for Facebook contests.
  21. 21. 5 Find the right platform on which to run your contest. You can now run contests right from your page, but 3rd-party apps are more organized and functional.
  22. 22. 6Launch the contest and have your friends or colleagues go through it once.
  23. 23. 7Market, market, market. There’s no point in running a contest if you don’t have a plan to tell the world about it!
  24. 24. 8 When the contest ends, select a winner (randomly or by jury) and notify them via email or phone. Post the winner to your page after.
  25. 25. 9Collect, organize, and input all of the data you’ve collected.
  26. 26. 10Study the insights and analytics you gained during the campaign.
  27. 27. HOW TO Market Your Contest
  28. 28. Choose a Catchy Contest Title
  29. 29. Choose a Catchy Contest Title Your contest title might just make the difference between someone clicking on your contest, or moving on with his or her day.
  30. 30. Link To Your Contest Everywhere
  31. 31. Link To Your Contest Everywhere Your website, your email signature, a visual image on your Facebook page, on all other social networks, in your cover photo — everywhere.
  32. 32. Tell Everyone About It
  33. 33. Tell Everyone About It If you have a blog, make a short entry about your contest. If you have an email list, then email your list telling them about the contest, and post daily on social media.
  34. 34. Promote!
  35. 35. Promote! Even on a small budget, you can significantly increase the traffic to your contests using ads and promoted posts.
  36. 36. HOW TO Analyze It
  37. 37. You can’t measure the success of a strategy if you don’t start by setting clear goals and defining what it is you want your contest to accomplish in the first place.
  38. 38. Here are the 3 main ways to measure a contest’s success:
  39. 39. Financial
  40. 40. Financial Depending on the type of social media contest you want to run, you may see some immediate financial return. If the goal of your social media contest was to increase revenue, checking the boooks after it’s over is a good way to indicate your success.
  41. 41. Search Traffic & Exposure
  42. 42. Search Traffic & Exposure One feature of well-run social media contests is that they are highly viral. This means that your followers are likely to share them and the pages they link to with their networks, increasing your search ranking. Check your site traffic before the contest starts, and after it’s done to see the benefit.
  43. 43. Engagement
  44. 44. Engagement This measure is the hardest to pin down from a financial return standpoint, but is nonetheless an incredibly worthwhile goal to set for your social media contest. How you report that financially is murky. It requires a little more creativity to quantify, but the quality of this kind of marketing is clear.
  45. 45. WHAT Not to Do: Six Easy Mistakes
  46. 46. 1. Ignoring Facebook Rules & Guidelines 2. Not Knowing Local, National, and International Laws 3. Forgetting to Clearly Define Measureable Goals 4. Making the Contest Too Complicated 5. Notifying Winners Improperly 6. Promoting the Contest Poorly
  47. 47. We hope the advice you just read will help you win BIG with Facebook contests! Run and manage contests, design cover photos, create custom tabs, schedule posts, and more with tools from Pagemodo. More at www.pagemodo.com/contests

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