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Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
Nmdl final
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Nmdl final

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Transcript

  1. - Large market- New, Innovative products constantly introduced- Large established brands in market- Negative brand perception
  2. - Increase market share- Increase brand name recognition- Develop new, innovative products
  3. - Establish the Dell Computer brand as a major player in the personal computer market- Change the perception of quality of computers- Provide all persons with a quality, affordable personal computer
  4. - Continuously update Facebook and Twitter pages with new information and advertising- Expand to other non-traditional types of social media- Out-perform the competition on social media
  5. - Begin using blogs to relay information about Dell products to possible future consumers- Connect to other bloggers in the same industry and market- Continuously update blog information
  6. - Evaluate return on investmentfor advertising and social mediainvestments- Increase market share forpersonal computers- Increase brand recognition
  7. - Large portion of budget devoted toward advertising-Dell’s overall goal is to supply every person with a personal computer, to do this a large, but realistic budget is necessary.- Dell’s budget has increased every year since 2006- Compared to main competitors (Microsoft, Apple) Dell has a relatively small budget
  8. - Uses traditional means of distribution for personal computers . i.e. Best Buy, Walmart, etc.- If Dell wants to continue to be competitive they must find new outlets to get products to demanding consumers- Online ordering only touches on possibilities of personal computer sales
  9. - The Personal computer market is a continuously changing and evolving market- There are constantly new products being introduced to the market- The only way to stay competitive is to innovate- Many players in the market but few are successful
  10. In the current unstable economy, Dell is the best choice economically compared to competitionDell sales have been steadily increasing since 2006Dell ranks first in advertising dollar and should continue this into the future

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