Mobile App Trends 2013: Social Innovation, Emerging Market Issues & Social Enterprise Solutions by Paul Pajo, Developer Evangelist for SMART Communications Inc. and co-founder of SMARTDevNet (http://smart.com.ph/developer) presented at Geeks On A Beach (http://geeksonabeach.com) Breakout Sessions C, September 27 2013, Boracay Regency

1. Mobile App Trends 2013
Social Innovation, Emerging Market Issues &
Social Enterprise Solutions
Paul Pajo (@paulpajo)
Developer Evangelist, SMART
Co-Founder, SMARTDevNet (SMART Developer Community)
Smart.com.ph/developer
@SMARTDevNet www.facebook.com/groups/smartdevnet

2. 2
Profile of Ideas – Solution to EM challenges
(special thanks to IdeaSpace for this slide)
40%
34%
26% 26%
18%
16% 15%
13%
9%
4%
Category of Idea
(Based on submissions: Top 2 box)
• Strong mobile
solutions using mobile
app and software
• Social
entrepreneurship, advo
cacy projects and non-
profits presence to
solve prominent
emerging markets
issues
Target on
EM Social Issues
2
1
2
1

3. 3
Project NOAH

4. 4
Project NOAH

5. 5
Project NOAH

6. 6
Project NOAH

7. 7
Apptivism

8. 8
Tudlo

9. 9
Tudlo

10. 10
Tudlo

11. 11
BigasHack

12. 12
Tudlo

13. 13
BigasHack

14. 14
Bigas2Hack

15. 15
Bigas2Hack

16. 16
E-leksyon app

17. 17
Transit App Challenge

18. 18
Events KIT (We Know How To Partaaaay!)

19. 19
Blood Donor Network

20. - Social Good might seem “unsexy”
- But … the advocacies around it think it’s “sexy”
- One app can solve big problems
- Support from NGOs, government, movements
- Start local, go regional
- Hold local social good/innovation hackathons
- Crazy monetization (think country licenses)
- Scale! Scale! Scale!
- NEXT: POEA? Open Data?
- NEXT: 21st century Gov’t websites
20
Things to consider …

21. 21
Caritakathon (Charity Hackathon with PWDO)