24 To 1

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24 To 1

  1. 1. 24 to 1 Accelerate ecommerce project time from 24 weeks to 1 week PesoPay eBiz is eAsy Marketing Strategy
  2. 2. In the Philippines, it takes 6 months or 24 weeks typically for business to launch an online project (Based on informal survey of PH marketing professionals and inputs of Equitable ecommerce division)
  3. 3. Reasons Why? <ul><li>Lack of knowledge and framework; still think that Amazon and superstore concept are the biz models </li></ul><ul><li>Consequently, they are unsure or uncertain of what execution to adopt since there are extremely few local examples of success </li></ul><ul><li>Unregulated IT industry that tend to lengthen development cost and time to take advantage of unsuspecting companies </li></ul><ul><li>eCommerce and shopping cart knowledge almost unknown; most web design technology still the same as late 1990s </li></ul>
  4. 4. Threat to PesoPay <ul><li>AsiaPay manages to convince them to pursue PesoPay and activate their merchant account quickly. </li></ul><ul><li>However, it may take a long time to activate their project and delay the start of transactional revenue stream. </li></ul><ul><li>Merchant gets tired and discouraged, failing to champion project within organization. </li></ul><ul><li>eBusiness fails </li></ul>
  5. 5. Share Knowledge / Empower Merchant <ul><li>Encourage merchant with speed and decisiveness, ebiz can be up in 1 week instead of 24 </li></ul><ul><li>Develop showcase examples of how it can be done </li></ul><ul><li>eBiz is eAsy as ABC strategy </li></ul>
  6. 6. eBiz is eAsy as ABC <ul><li>A. Web 2.0 it! </li></ul><ul><li>Don’t build a website; be seen and heard instantly in web 2.0 communities where your market is </li></ul><ul><li>Your brand/product instantly has an online presence and audience </li></ul><ul><li>Nike, Starbucks, Adidas and the most innovative companies are doing it, so why aren’t you? </li></ul>
  7. 7. Why is Starbucks promoting its coffee and coupons in social networking sites?
  8. 8. Why does Nike’s free profile in Myspace.com lead to its shopping page?
  9. 9. Why does Motorola get more visits in Web 2.0 than its official website?
  10. 10. Because the market is already in Web 2.0! <ul><li>Market living in Web 2.0 community; just join and don’t reinvent the wheel </li></ul><ul><li>It's free: no fees, no hosting, no massive project expense; can be done in hours </li></ul><ul><li>Interact directly with your target buyers </li></ul><ul><li>Whole range of content driven communities to match your brand/product (social networking, media, blog, music) </li></ul>
  11. 11. eBiz is eAsy as ABC <ul><li>B. Shopify your existing website </li></ul><ul><li>Web 2.0 profile page is front end for your future customer </li></ul><ul><li>Use a simply hyperlink to direct your website shopping page </li></ul><ul><li>Use PesoPay Paycart to transform any webpage into a shopping page </li></ul>
  12. 12. eBiz is eAsy as ABC <ul><li>C. PesoPay Manages & Secures your eBiz Now </li></ul><ul><li>You manage your transactions via PesoPay </li></ul><ul><li>You control security and fraud directly with PesoPay </li></ul><ul><li>You focus on expanding sales and marketing </li></ul>
  13. 13. eBiz is eAsy as ABC A. Web 2.0 it! Now, I know your product B. PayCart it! Now, I can shop online C. PesoPay it! Now, I can buy securely online
  14. 14. eBiz before PesoPay: 24 weeks for Your eBiz A. Your Product Website: 3 months 1 month planning 1 month web development 1 month revision & approvals B. Your Shopping Cart: 1 month 2 weeks to evaluate 2 weeks to integrate to your website C. Your eCommerce: 1 month 1 month to develop transaction and security tools eBiz is eAsy as ABC: 1 week for Your eBiz! A. Your Product Web 2.0 Profile: 3 days 1 day to plan 1 day to prepare images & text 1 day to upload & launch B. Your PayCart: 1 day 1 day upload shopping page and create link C. Your PesoPay: 1 day 1 day to test and be ready to receive online transactions!
  15. 15. 24 to 1 eBiz is eAsy as ABC

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